Small business: creating value through entrepreneurship

"Teaching small business management courses is exciting, but it can also be quite challenging. Some students take courses in small business management because they want to start and run their own firm someday. For other students, the idea of having their own business is appealing, even though t...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Gupta, Vishal K. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, NJ Wiley [2021]
Schlagworte:
Zusammenfassung:"Teaching small business management courses is exciting, but it can also be quite challenging. Some students take courses in small business management because they want to start and run their own firm someday. For other students, the idea of having their own business is appealing, even though they know they prefer to have a regular job after they graduate. Yet other students may find themselves in a small business management course when looking for an interesting elective to take. Most college students have very little experience actually managing a business. Some students, however, have grown up in a small business where they saw one or both parents (and sometimes, grandparents) work hard in the business. In other words, there are few similarities in how much students know and care about small firms. My goal in writing this text is to encourage student learning and engagement with small business, regardless of differences in students' motivations and reasons for signing up for this course
Beschreibung:Includes index
Beschreibung:xxiii, 431 Seiten, Seite I-1-I-7 Illustrationen, Diagramme
ISBN:9781119591771

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