Big Bird and Beyond: The New Media and the Markle Foundation
Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the edu...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY
Fordham University Press
[2022]
|
| Subjects: | |
| Online Access: | DE-1046 DE-1043 DE-858 DE-859 DE-860 DE-739 DE-473 Volltext |
| Summary: | Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the educational needs of its wide audiences, Sesame Street, one of the most popular children's programs to date was created. Big Bird & Beyond discusses the large role Morrisett played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop. He launched Peggy Charren's Action for Children's Television, saved the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, established the National News Council, and led to Cable News Network providing more issue oriented presidential election coverage. In this read, Lee Mitgang notes how Markle promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives |
| Item Description: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) |
| Physical Description: | 1 Online-Ressource (292 pages) |
| ISBN: | 9780823295180 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047869581 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220308s2022 xx o|||| 00||| eng d | ||
| 020 | |a 9780823295180 |9 978-0-8232-9518-0 | ||
| 024 | 7 | |a 10.1515/9780823295180 |2 doi | |
| 035 | |a (ZDB-23-DGG)9780823295180 | ||
| 035 | |a (OCoLC)1304488751 | ||
| 035 | |a (DE-599)BVBBV047869581 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1043 |a DE-1046 |a DE-858 |a DE-859 |a DE-860 |a DE-473 |a DE-739 | ||
| 100 | 1 | |a Mitgang, Lee D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Big Bird and Beyond |b The New Media and the Markle Foundation |c Lee D. Mitgang |
| 264 | 1 | |a New York, NY |b Fordham University Press |c [2022] | |
| 264 | 4 | |c © 1989 | |
| 300 | |a 1 Online-Ressource (292 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) | ||
| 520 | |a Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the educational needs of its wide audiences, Sesame Street, one of the most popular children's programs to date was created. Big Bird & Beyond discusses the large role Morrisett played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop. He launched Peggy Charren's Action for Children's Television, saved the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, established the National News Council, and led to Cable News Network providing more issue oriented presidential election coverage. In this read, Lee Mitgang notes how Markle promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives | ||
| 546 | |a In English | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications |2 bisacsh | |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9780823295180 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-23-DGG | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033252074 | |
| 966 | e | |u https://www.degruyter.com/isbn/9780823295180 |l DE-1046 |p ZDB-23-DGG |q FAW_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780823295180 |l DE-1043 |p ZDB-23-DGG |q FAB_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780823295180 |l DE-858 |p ZDB-23-DGG |q FCO_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780823295180 |l DE-859 |p ZDB-23-DGG |q FKE_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780823295180 |l DE-860 |p ZDB-23-DGG |q FLA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780823295180 |l DE-739 |p ZDB-23-DGG |q UPA_PDA_DGG |x Verlag |3 Volltext | |
| 966 | e | |u https://www.degruyter.com/isbn/9780823295180 |l DE-473 |p ZDB-23-DGG |q UBG_PDA_DGG |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1824507999960432640 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Mitgang, Lee D. |
| author_facet | Mitgang, Lee D. |
| author_role | aut |
| author_sort | Mitgang, Lee D. |
| author_variant | l d m ld ldm |
| building | Verbundindex |
| bvnumber | BV047869581 |
| collection | ZDB-23-DGG |
| ctrlnum | (ZDB-23-DGG)9780823295180 (OCoLC)1304488751 (DE-599)BVBBV047869581 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV047869581</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220308s2022 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780823295180</subfield><subfield code="9">978-0-8232-9518-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1515/9780823295180</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-23-DGG)9780823295180</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1304488751</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047869581</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mitgang, Lee D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Big Bird and Beyond</subfield><subfield code="b">The New Media and the Markle Foundation</subfield><subfield code="c">Lee D. Mitgang</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Fordham University Press</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 1989</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (292 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the educational needs of its wide audiences, Sesame Street, one of the most popular children's programs to date was created. Big Bird & Beyond discusses the large role Morrisett played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop. He launched Peggy Charren's Action for Children's Television, saved the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, established the National News Council, and led to Cable News Network providing more issue oriented presidential election coverage. In this read, Lee Mitgang notes how Markle promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">In English</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industries / Media & Communications</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.degruyter.com/isbn/9780823295180</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-23-DGG</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033252074</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780823295180</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAW_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780823295180</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FAB_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780823295180</subfield><subfield code="l">DE-858</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FCO_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780823295180</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FKE_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780823295180</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">FLA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780823295180</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UPA_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://www.degruyter.com/isbn/9780823295180</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-23-DGG</subfield><subfield code="q">UBG_PDA_DGG</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047869581 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:19:57Z |
| indexdate | 2025-02-19T17:33:39Z |
| institution | BVB |
| isbn | 9780823295180 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033252074 |
| oclc_num | 1304488751 |
| open_access_boolean | |
| owner | DE-1043 DE-1046 DE-858 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 |
| owner_facet | DE-1043 DE-1046 DE-858 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 |
| physical | 1 Online-Ressource (292 pages) |
| psigel | ZDB-23-DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DGG UPA_PDA_DGG ZDB-23-DGG UBG_PDA_DGG |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Fordham University Press |
| record_format | marc |
| spelling | Mitgang, Lee D. Verfasser aut Big Bird and Beyond The New Media and the Markle Foundation Lee D. Mitgang New York, NY Fordham University Press [2022] © 1989 1 Online-Ressource (292 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the educational needs of its wide audiences, Sesame Street, one of the most popular children's programs to date was created. Big Bird & Beyond discusses the large role Morrisett played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop. He launched Peggy Charren's Action for Children's Television, saved the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, established the National News Council, and led to Cable News Network providing more issue oriented presidential election coverage. In this read, Lee Mitgang notes how Markle promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives In English BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh https://www.degruyter.com/isbn/9780823295180 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mitgang, Lee D. Big Bird and Beyond The New Media and the Markle Foundation BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh |
| title | Big Bird and Beyond The New Media and the Markle Foundation |
| title_auth | Big Bird and Beyond The New Media and the Markle Foundation |
| title_exact_search | Big Bird and Beyond The New Media and the Markle Foundation |
| title_exact_search_txtP | Big Bird and Beyond The New Media and the Markle Foundation |
| title_full | Big Bird and Beyond The New Media and the Markle Foundation Lee D. Mitgang |
| title_fullStr | Big Bird and Beyond The New Media and the Markle Foundation Lee D. Mitgang |
| title_full_unstemmed | Big Bird and Beyond The New Media and the Markle Foundation Lee D. Mitgang |
| title_short | Big Bird and Beyond |
| title_sort | big bird and beyond the new media and the markle foundation |
| title_sub | The New Media and the Markle Foundation |
| topic | BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh |
| topic_facet | BUSINESS & ECONOMICS / Industries / Media & Communications |
| url | https://www.degruyter.com/isbn/9780823295180 |
| work_keys_str_mv | AT mitgangleed bigbirdandbeyondthenewmediaandthemarklefoundation |