Big Bird and Beyond: The New Media and the Markle Foundation
Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the edu...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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New York, NY
Fordham University Press
[2022]
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| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the educational needs of its wide audiences, Sesame Street, one of the most popular children's programs to date was created. Big Bird & Beyond discusses the large role Morrisett played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop. He launched Peggy Charren's Action for Children's Television, saved the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, established the National News Council, and led to Cable News Network providing more issue oriented presidential election coverage. In this read, Lee Mitgang notes how Markle promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) |
| Beschreibung: | 1 Online-Ressource (292 pages) |
| ISBN: | 9780823295180 |
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| spelling | Mitgang, Lee D. Verfasser aut Big Bird and Beyond The New Media and the Markle Foundation Lee D. Mitgang New York, NY Fordham University Press [2022] © 1989 1 Online-Ressource (292 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the educational needs of its wide audiences, Sesame Street, one of the most popular children's programs to date was created. Big Bird & Beyond discusses the large role Morrisett played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop. He launched Peggy Charren's Action for Children's Television, saved the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, established the National News Council, and led to Cable News Network providing more issue oriented presidential election coverage. In this read, Lee Mitgang notes how Markle promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives In English BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh https://www.degruyter.com/isbn/9780823295180 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mitgang, Lee D. Big Bird and Beyond The New Media and the Markle Foundation BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh |
| title | Big Bird and Beyond The New Media and the Markle Foundation |
| title_auth | Big Bird and Beyond The New Media and the Markle Foundation |
| title_exact_search | Big Bird and Beyond The New Media and the Markle Foundation |
| title_exact_search_txtP | Big Bird and Beyond The New Media and the Markle Foundation |
| title_full | Big Bird and Beyond The New Media and the Markle Foundation Lee D. Mitgang |
| title_fullStr | Big Bird and Beyond The New Media and the Markle Foundation Lee D. Mitgang |
| title_full_unstemmed | Big Bird and Beyond The New Media and the Markle Foundation Lee D. Mitgang |
| title_short | Big Bird and Beyond |
| title_sort | big bird and beyond the new media and the markle foundation |
| title_sub | The New Media and the Markle Foundation |
| topic | BUSINESS & ECONOMICS / Industries / Media & Communications bisacsh |
| topic_facet | BUSINESS & ECONOMICS / Industries / Media & Communications |
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