Extreme Asia: The Rise of Cult Cinema from the Far East
How shrewd marketing engineered the East Asian cult film boom in the UKFrom Japanese horror to South Korean revenge thrillers, and from the new Hong Kong crime film to Thailand's boundary-breaking ghost stories, Western audiences have been stunned by a boom in challenging cult cinema from East...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Edinburgh
Edinburgh University Press
[2022]
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| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | How shrewd marketing engineered the East Asian cult film boom in the UKFrom Japanese horror to South Korean revenge thrillers, and from the new Hong Kong crime film to Thailand's boundary-breaking ghost stories, Western audiences have been stunned by a boom in challenging cult cinema from East Asia over the last decade. But how did this cycle of 'Extreme' Asian films gain such notoriety? How did distribution companies, journalists, critics and censors contribute to the rise of a new genre of forbidden foreign cinema?Extreme Asia: The Rise of Cult Cinema from the Far East charts the history of the recent cult Asian film invasion, covering a five-year period and focusing on the activities of the distribution company Tartan Films and their incredibly influential 'Asia Extreme' brand. Through a series of case studies of individual releases and other exhibition events, this book examines strategies of film promotion and consumption in the context of differing theories about horror cinema, movie marketing, reception studies, and Orientalism. Covering the rise and fall of the Asia Extreme label, and the enduring legacy of an unforgettable wave of cult cinema, this is a comprehensive study of a film movement that has provoked passion and outrage in equal measure.Key featuresClear timeline of the key points and film releases in the UK, demonstrating the movement's growing popularity and cultural impact on a film-by-film basis Based on extensive research and exclusive access to marketing materials and interviews Explains the cultural and economic factors behind the rise of the most notorious East Asian horror and action films of the current generation Detailed case studies of such seminal cult hits as Battle Royale, Oldboy, Audition, Infernal Affairs, Ring, and The Isle |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) |
| Beschreibung: | 1 Online-Ressource (200 pages) |
| ISBN: | 9780748697465 |
| DOI: | 10.1515/9780748697465 |
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| isbn | 9780748697465 |
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| spelling | Martin, Daniel Verfasser aut Extreme Asia The Rise of Cult Cinema from the Far East Daniel Martin Edinburgh Edinburgh University Press [2022] © 2015 1 Online-Ressource (200 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) How shrewd marketing engineered the East Asian cult film boom in the UKFrom Japanese horror to South Korean revenge thrillers, and from the new Hong Kong crime film to Thailand's boundary-breaking ghost stories, Western audiences have been stunned by a boom in challenging cult cinema from East Asia over the last decade. But how did this cycle of 'Extreme' Asian films gain such notoriety? How did distribution companies, journalists, critics and censors contribute to the rise of a new genre of forbidden foreign cinema?Extreme Asia: The Rise of Cult Cinema from the Far East charts the history of the recent cult Asian film invasion, covering a five-year period and focusing on the activities of the distribution company Tartan Films and their incredibly influential 'Asia Extreme' brand. Through a series of case studies of individual releases and other exhibition events, this book examines strategies of film promotion and consumption in the context of differing theories about horror cinema, movie marketing, reception studies, and Orientalism. Covering the rise and fall of the Asia Extreme label, and the enduring legacy of an unforgettable wave of cult cinema, this is a comprehensive study of a film movement that has provoked passion and outrage in equal measure.Key featuresClear timeline of the key points and film releases in the UK, demonstrating the movement's growing popularity and cultural impact on a film-by-film basis Based on extensive research and exclusive access to marketing materials and interviews Explains the cultural and economic factors behind the rise of the most notorious East Asian horror and action films of the current generation Detailed case studies of such seminal cult hits as Battle Royale, Oldboy, Audition, Infernal Affairs, Ring, and The Isle In English Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / General bisacsh Cult films Horror films Asia History and criticism Horror films--Asia--History and criticism https://doi.org/10.1515/9780748697465 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Martin, Daniel Extreme Asia The Rise of Cult Cinema from the Far East Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / General bisacsh Cult films Horror films Asia History and criticism Horror films--Asia--History and criticism |
| title | Extreme Asia The Rise of Cult Cinema from the Far East |
| title_auth | Extreme Asia The Rise of Cult Cinema from the Far East |
| title_exact_search | Extreme Asia The Rise of Cult Cinema from the Far East |
| title_exact_search_txtP | Extreme Asia The Rise of Cult Cinema from the Far East |
| title_full | Extreme Asia The Rise of Cult Cinema from the Far East Daniel Martin |
| title_fullStr | Extreme Asia The Rise of Cult Cinema from the Far East Daniel Martin |
| title_full_unstemmed | Extreme Asia The Rise of Cult Cinema from the Far East Daniel Martin |
| title_short | Extreme Asia |
| title_sort | extreme asia the rise of cult cinema from the far east |
| title_sub | The Rise of Cult Cinema from the Far East |
| topic | Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / General bisacsh Cult films Horror films Asia History and criticism Horror films--Asia--History and criticism |
| topic_facet | Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / General Cult films Horror films Asia History and criticism Horror films--Asia--History and criticism |
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