Media, Persuasion and Propaganda:
Using case studies and exercises, this innovative study poses challenging questionsLiving in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Edinburgh
Edinburgh University Press
[2022]
|
| Schriftenreihe: | Media Topics : METO
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| Schlagworte: | |
| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | Using case studies and exercises, this innovative study poses challenging questionsLiving in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion, and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions:How do individuals and organisations exert influence to build communities and networks?What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda?Key FeaturesUses global examples and case studies to define the spectrum of persuasion, from promotion to propaganda Examines the performance of propaganda, from orality to new media Includes exercises in each chapter to reinforce the key themes and promote discussion |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) |
| Beschreibung: | 1 Online-Ressource (304 pages) 15 B/W illustrations |
| ISBN: | 9780748644179 |
| DOI: | 10.1515/9780748644179 |
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| spelling | Soules, Marshall Verfasser aut Media, Persuasion and Propaganda Marshall Soules Edinburgh Edinburgh University Press [2022] © 2015 1 Online-Ressource (304 pages) 15 B/W illustrations txt rdacontent c rdamedia cr rdacarrier Media Topics : METO Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022) Using case studies and exercises, this innovative study poses challenging questionsLiving in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion - and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion, and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions:How do individuals and organisations exert influence to build communities and networks?What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda?Key FeaturesUses global examples and case studies to define the spectrum of persuasion, from promotion to propaganda Examines the performance of propaganda, from orality to new media Includes exercises in each chapter to reinforce the key themes and promote discussion In English Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism bisacsh Mass media and propaganda Mass media Case studies Mass media Persuasion (Psychology) https://doi.org/10.1515/9780748644179 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Soules, Marshall Media, Persuasion and Propaganda Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism bisacsh Mass media and propaganda Mass media Case studies Mass media Persuasion (Psychology) |
| title | Media, Persuasion and Propaganda |
| title_auth | Media, Persuasion and Propaganda |
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| title_full | Media, Persuasion and Propaganda Marshall Soules |
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| title_short | Media, Persuasion and Propaganda |
| title_sort | media persuasion and propaganda |
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