Sponsorship and state-owned enterprises: theoretical considerations and empirical investigations
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| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Bamberg
[2020]
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| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | IX, 200 Seiten Illustrationen, Diagramme 21 cm |
Internformat
MARC
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| 100 | 1 | |a Dyck, Peter van |e Verfasser |0 (DE-588)1232684473 |4 aut | |
| 245 | 1 | 0 | |a Sponsorship and state-owned enterprises |b theoretical considerations and empirical investigations |c Peter van Dyck, M. A. |
| 264 | 1 | |a Bamberg |c [2020] | |
| 300 | |a IX, 200 Seiten |b Illustrationen, Diagramme |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c Otto-Friedrich-Universität Bamberg |d 2020 | ||
| 650 | 0 | 7 | |a Staatsunternehmen |0 (DE-588)4209689-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sponsoring |0 (DE-588)4207431-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Sponsoring |0 (DE-588)4207431-9 |D s |
| 689 | 0 | 1 | |a Staatsunternehmen |0 (DE-588)4209689-3 |D s |
| 689 | 0 | |5 DE-604 | |
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| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033250728&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 883 | 2 | |8 1\p |a dnb |d 20210512 |q DE-101 |u https://d-nb.info/provenance/plan#dnb | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033250728 | |
Datensatz im Suchindex
| _version_ | 1806051721217048576 |
|---|---|
| adam_text |
TABLE
OF
CONTENTS
LIST
OF
FIGURES
.
VII
LIST
OF
TABLES
.
VIII
LIST
OF
ABBREVIATIONS
.
IX
1
INTRODUCTION
TO
THE
THESIS
.
1
1.1
RELEVANCE
OF
THE
TOPIC
.
2
1.2
OBJECTIVES
OF
THE
THESIS
AND
RESEARCH
QUESTIONS
.
5
1.3
OUTLINE
OF
THE
THESIS
.
8
2
FOUNDATIONS
OF
SPONSORSHIP
AND
THE
CONCEPT
OF
OWNERSHIP
.
11
2.1
PRINCIPLES
OF
SPONSORSHIP
.12
2.1.1
SPONSORSHIP
DEFINITIONS
AND
SPECIFIC
CHARACTERISTICS
.
13
2.1.2
SPONSORSHIP
FIELDS
.16
2.1.3
SPONSORSHIP
OBJECTIVES
.19
2.1.4
SPONSORSHIP-LINKED
MARKETING
.
21
2.2
PRINCIPLES
OF
OWNERSHIP
.
23
2.2.1
PSYCHOLOGICAL
OWNERSHIP
.
23
2.2.2
LEGAL
OWNERSHIP
.
24
2.2.3
OBJECTIVES
IN
STATE-OWNED
ENTERPRISES
AND
PRIVATE
COMPANIES
.
24
2.2.4
ORGANIZATIONAL
BEHAVIOR
IN
STATE-OWNED
ENTERPRISES
AND
PRIVATE
COMPANIES
.
25
2.2.5
MARKETING
COMMUNICATION
MIX
IN
STATE-OWNED
ENTERPRISES
AND
PRIVATE
COMPANIES
.
27
2.2.6
CSR
IN
STATE-OWNED
ENTERPRISES
AND
PRIVATE
COMPANIES
.
28
2.3
INTERIM
CONCLUSION
1
.
31
3
SPONSORSHIP:
REVIEW
OF
THE
LITERATURE
AND
DIRECTIONS
FOR
FUTURE
RESEARCH
.
32
3.1
INTRODUCTION
TO
THE
TOPIC
.
33
3.2
BIBLIOMETRIC
CITATION
META-ANALYSIS
.
36
3.3
METHODOLOGICAL
APPROACH
.
39
3.3.1
HISTCITE
AND
PAJEK
SOFTWARE
.
39
3.3.2
CITESPACE
.
40
3.4
RESULTS
OF
THE
STUDY
.
41
3.4.1
MOST
INFLUENTIAL
LITERATURE
IN
SPONSORSHIP
RESEARCH
.
42
3.4.2
EVOLUTION
OF
SPONSORSHIP
RESEARCH
.
52
IV
3.5
DISCUSSION
OF
THE
RESULTS
.
60
3.6
INTERIM
CONCLUSION
II
.
64
4 SPONSORSHIPS
OF
STATE-OWNED
ENTERPRISES:
A
BALANCING
ACT
.
66
4.1
STATE-OWNED
ENTERPRISES
AND
THEIR
SPONSORSHIP
PARTNERS:
PREDICTING
FIT
PERCEPTION
.
67
4.1.1
INTRODUCTION
TO
THE
TOPIC
.
67
4.1.2
SPONSORSHIPS
OF
STATE-OWNED
ENTERPRISES
.
68
4.1.3
THEORETICAL
APPROACH
.
70
4.1.4
HYPOTHESES
DEVELOPMENT
.
72
4.1.5
EMPIRICAL
APPROACH
.
75
4.1.6
RESULTS
OF
THE
STUDY
.
81
4.1.7
DISCUSSION
OF
THE
RESULTS
.
83
4.2
THE
EFFECTS
OF
OWNERSHIP
STRUCTURE
AND
SPONSORSHIP
ORIENTATION
ON
ATTITUDES
TOWARD
THE
SPONSOR
AND
PURCHASE
INTENTION
.
85
4.2.1
INTRODUCTION
TO
THE
TOPIC
.
85
4.2.2
SPONSORSHIPS
FROM
STATE-OWNED
ENTERPRISES
.
86
4.2.3
THEORETICAL
APPROACH
.
87
4.2.4
HYPOTHESES
DEVELOPMENT
.
90
4.2.5
EMPIRICAL
APPROACH
.
98
4.2.6
RESULTS
OF
THE
STUDY
.
103
4.2.7
DISCUSSION
OF
THE
RESULTS
.
109
4.2.8
THEORETICAL
AND
MANAGERIAL
IMPLICATIONS
.
ILL
4.2.9
LIMITATIONS
AND
DIRECTIONS
FOR
FURTHER
RESEARCH
.
113
5
A
CONFIGURATIONAL
PERSPECTIVE
ON
SPONSORSHIP
MANAGEMENT
IN
STATE-OWNED
ENTERPRISES
.
115
5.1
INTRODUCTION
.
116
5.2
THEORETICAL
APPROACH
.
118
5.2.1
SPONSORSHIP
FROM
A
RELATIONSHIP
PERSPECTIVE
.
118
5.2.2
THEORETICAL
FRAMEWORK
.
121
5.2.3
SPECIFICS
OF
STATE-OWNED
ENTERPRISES
AND
THEIR
SPONSORSHIPS
.
123
5.3
EMPIRICAL
APPROACH
.
125
5.3.1
OPERATIONALIZATION
OF
THE
THEORETICAL
FRAMEWORK
.
125
5.3.2
SAMPLING
AND
DATA
COLLECTION
.
128
5.3.3
METHOD
.
129
5.3.4
FUZZY-SET
QUALITATIVE
COMPARATIVE
ANALYSIS
(FS/QCA)
.
130
V
5.4
DISCUSSION
OF
THE
RESULTS
.
140
5.5
CONTRIBUTIONS
AND
FUTURE
RESEARCH
.
144
6
CONCLUSION
OF
THE
THESIS
.
146
6.1
SUMMARY
OF
FINDINGS
.
147
6.1.1
RESEARCH
UNIT
1:
ACADEMIC
SPONSORSHIP
LITERATURE
ANALYSIS
.
147
6.1.2
RESEARCH
UNIT
2:
SPONSORSHIP
EFFECTIVENESS
FROM
A
STATE-OWNED
ENTERPRISE
PERSPECTIVE
.
149
6.1.3
RESEARCH
UNIT
3:
SPONSORSHIP
MANAGEMENT
IN
STATE-OWNED
ENTERPRISES
150
6.2
THEORETICAL
AND
MANAGERIAL
IMPLICATIONS
.
152
6.2.1
RESEARCH
UNIT
1:
ACADEMIC
SPONSORSHIP
LITERATURE
ANALYSIS
.
152
6.2.2
RESEARCH
UNIT
2:
SPONSORSHIP
EFFECTIVENESS
FROM
A
STATE-OWNED
ENTERPRISE
PERSPECTIVE
.
152
6.2.3
RESEARCH
UNIT
3:
SPONSORSHIP
MANAGEMENT
IN
STATE-OWNED
ENTERPRISES
154
6.3
AVENUES
FOR
FUTURE
RESEARCH
.
155
6.3.1
RESEARCH
UNIT
1:
ACADEMIC
SPONSORSHIP
LITERATURE
ANALYSIS
.
155
6.3.2
RESEARCH
UNIT
2:
SPONSORSHIP
EFFECTIVENESS
FROM
A
STATE-OWNED
ENTERPRISE
PERSPECTIVE
.
156
6.3.3
RESEARCH
UNIT
3:
SPONSORSHIP
MANAGEMENT
IN
STATE-OWNED
ENTERPRISES
157
6.4
CONCLUDING
REMARKS
.
159
REFERENCES.
161
APPENDIX
.
188
VI |
| adam_txt |
TABLE
OF
CONTENTS
LIST
OF
FIGURES
.
VII
LIST
OF
TABLES
.
VIII
LIST
OF
ABBREVIATIONS
.
IX
1
INTRODUCTION
TO
THE
THESIS
.
1
1.1
RELEVANCE
OF
THE
TOPIC
.
2
1.2
OBJECTIVES
OF
THE
THESIS
AND
RESEARCH
QUESTIONS
.
5
1.3
OUTLINE
OF
THE
THESIS
.
8
2
FOUNDATIONS
OF
SPONSORSHIP
AND
THE
CONCEPT
OF
OWNERSHIP
.
11
2.1
PRINCIPLES
OF
SPONSORSHIP
.12
2.1.1
SPONSORSHIP
DEFINITIONS
AND
SPECIFIC
CHARACTERISTICS
.
13
2.1.2
SPONSORSHIP
FIELDS
.16
2.1.3
SPONSORSHIP
OBJECTIVES
.19
2.1.4
SPONSORSHIP-LINKED
MARKETING
.
21
2.2
PRINCIPLES
OF
OWNERSHIP
.
23
2.2.1
PSYCHOLOGICAL
OWNERSHIP
.
23
2.2.2
LEGAL
OWNERSHIP
.
24
2.2.3
OBJECTIVES
IN
STATE-OWNED
ENTERPRISES
AND
PRIVATE
COMPANIES
.
24
2.2.4
ORGANIZATIONAL
BEHAVIOR
IN
STATE-OWNED
ENTERPRISES
AND
PRIVATE
COMPANIES
.
25
2.2.5
MARKETING
COMMUNICATION
MIX
IN
STATE-OWNED
ENTERPRISES
AND
PRIVATE
COMPANIES
.
27
2.2.6
CSR
IN
STATE-OWNED
ENTERPRISES
AND
PRIVATE
COMPANIES
.
28
2.3
INTERIM
CONCLUSION
1
.
31
3
SPONSORSHIP:
REVIEW
OF
THE
LITERATURE
AND
DIRECTIONS
FOR
FUTURE
RESEARCH
.
32
3.1
INTRODUCTION
TO
THE
TOPIC
.
33
3.2
BIBLIOMETRIC
CITATION
META-ANALYSIS
.
36
3.3
METHODOLOGICAL
APPROACH
.
39
3.3.1
HISTCITE
AND
PAJEK
SOFTWARE
.
39
3.3.2
CITESPACE
.
40
3.4
RESULTS
OF
THE
STUDY
.
41
3.4.1
MOST
INFLUENTIAL
LITERATURE
IN
SPONSORSHIP
RESEARCH
.
42
3.4.2
EVOLUTION
OF
SPONSORSHIP
RESEARCH
.
52
IV
3.5
DISCUSSION
OF
THE
RESULTS
.
60
3.6
INTERIM
CONCLUSION
II
.
64
4 SPONSORSHIPS
OF
STATE-OWNED
ENTERPRISES:
A
BALANCING
ACT
.
66
4.1
STATE-OWNED
ENTERPRISES
AND
THEIR
SPONSORSHIP
PARTNERS:
PREDICTING
FIT
PERCEPTION
.
67
4.1.1
INTRODUCTION
TO
THE
TOPIC
.
67
4.1.2
SPONSORSHIPS
OF
STATE-OWNED
ENTERPRISES
.
68
4.1.3
THEORETICAL
APPROACH
.
70
4.1.4
HYPOTHESES
DEVELOPMENT
.
72
4.1.5
EMPIRICAL
APPROACH
.
75
4.1.6
RESULTS
OF
THE
STUDY
.
81
4.1.7
DISCUSSION
OF
THE
RESULTS
.
83
4.2
THE
EFFECTS
OF
OWNERSHIP
STRUCTURE
AND
SPONSORSHIP
ORIENTATION
ON
ATTITUDES
TOWARD
THE
SPONSOR
AND
PURCHASE
INTENTION
.
85
4.2.1
INTRODUCTION
TO
THE
TOPIC
.
85
4.2.2
SPONSORSHIPS
FROM
STATE-OWNED
ENTERPRISES
.
86
4.2.3
THEORETICAL
APPROACH
.
87
4.2.4
HYPOTHESES
DEVELOPMENT
.
90
4.2.5
EMPIRICAL
APPROACH
.
98
4.2.6
RESULTS
OF
THE
STUDY
.
103
4.2.7
DISCUSSION
OF
THE
RESULTS
.
109
4.2.8
THEORETICAL
AND
MANAGERIAL
IMPLICATIONS
.
ILL
4.2.9
LIMITATIONS
AND
DIRECTIONS
FOR
FURTHER
RESEARCH
.
113
5
A
CONFIGURATIONAL
PERSPECTIVE
ON
SPONSORSHIP
MANAGEMENT
IN
STATE-OWNED
ENTERPRISES
.
115
5.1
INTRODUCTION
.
116
5.2
THEORETICAL
APPROACH
.
118
5.2.1
SPONSORSHIP
FROM
A
RELATIONSHIP
PERSPECTIVE
.
118
5.2.2
THEORETICAL
FRAMEWORK
.
121
5.2.3
SPECIFICS
OF
STATE-OWNED
ENTERPRISES
AND
THEIR
SPONSORSHIPS
.
123
5.3
EMPIRICAL
APPROACH
.
125
5.3.1
OPERATIONALIZATION
OF
THE
THEORETICAL
FRAMEWORK
.
125
5.3.2
SAMPLING
AND
DATA
COLLECTION
.
128
5.3.3
METHOD
.
129
5.3.4
FUZZY-SET
QUALITATIVE
COMPARATIVE
ANALYSIS
(FS/QCA)
.
130
V
5.4
DISCUSSION
OF
THE
RESULTS
.
140
5.5
CONTRIBUTIONS
AND
FUTURE
RESEARCH
.
144
6
CONCLUSION
OF
THE
THESIS
.
146
6.1
SUMMARY
OF
FINDINGS
.
147
6.1.1
RESEARCH
UNIT
1:
ACADEMIC
SPONSORSHIP
LITERATURE
ANALYSIS
.
147
6.1.2
RESEARCH
UNIT
2:
SPONSORSHIP
EFFECTIVENESS
FROM
A
STATE-OWNED
ENTERPRISE
PERSPECTIVE
.
149
6.1.3
RESEARCH
UNIT
3:
SPONSORSHIP
MANAGEMENT
IN
STATE-OWNED
ENTERPRISES
150
6.2
THEORETICAL
AND
MANAGERIAL
IMPLICATIONS
.
152
6.2.1
RESEARCH
UNIT
1:
ACADEMIC
SPONSORSHIP
LITERATURE
ANALYSIS
.
152
6.2.2
RESEARCH
UNIT
2:
SPONSORSHIP
EFFECTIVENESS
FROM
A
STATE-OWNED
ENTERPRISE
PERSPECTIVE
.
152
6.2.3
RESEARCH
UNIT
3:
SPONSORSHIP
MANAGEMENT
IN
STATE-OWNED
ENTERPRISES
154
6.3
AVENUES
FOR
FUTURE
RESEARCH
.
155
6.3.1
RESEARCH
UNIT
1:
ACADEMIC
SPONSORSHIP
LITERATURE
ANALYSIS
.
155
6.3.2
RESEARCH
UNIT
2:
SPONSORSHIP
EFFECTIVENESS
FROM
A
STATE-OWNED
ENTERPRISE
PERSPECTIVE
.
156
6.3.3
RESEARCH
UNIT
3:
SPONSORSHIP
MANAGEMENT
IN
STATE-OWNED
ENTERPRISES
157
6.4
CONCLUDING
REMARKS
.
159
REFERENCES.
161
APPENDIX
.
188
VI |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Dyck, Peter van |
| author_GND | (DE-588)1232684473 |
| author_facet | Dyck, Peter van |
| author_role | aut |
| author_sort | Dyck, Peter van |
| author_variant | p v d pv pvd |
| building | Verbundindex |
| bvnumber | BV047868231 |
| ctrlnum | (OCoLC)1252760276 (DE-599)DNB1231499524 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV047868231 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:19:53Z |
| indexdate | 2024-07-31T00:18:59Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033250728 |
| oclc_num | 1252760276 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | IX, 200 Seiten Illustrationen, Diagramme 21 cm |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| record_format | marc |
| spelling | Dyck, Peter van Verfasser (DE-588)1232684473 aut Sponsorship and state-owned enterprises theoretical considerations and empirical investigations Peter van Dyck, M. A. Bamberg [2020] IX, 200 Seiten Illustrationen, Diagramme 21 cm txt rdacontent n rdamedia nc rdacarrier Dissertation Otto-Friedrich-Universität Bamberg 2020 Staatsunternehmen (DE-588)4209689-3 gnd rswk-swf Sponsoring (DE-588)4207431-9 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Sponsoring (DE-588)4207431-9 s Staatsunternehmen (DE-588)4209689-3 s DE-604 B:DE-101 application/pdf https://d-nb.info/1231499524/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033250728&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p dnb 20210512 DE-101 https://d-nb.info/provenance/plan#dnb |
| spellingShingle | Dyck, Peter van Sponsorship and state-owned enterprises theoretical considerations and empirical investigations Staatsunternehmen (DE-588)4209689-3 gnd Sponsoring (DE-588)4207431-9 gnd |
| subject_GND | (DE-588)4209689-3 (DE-588)4207431-9 (DE-588)4113937-9 |
| title | Sponsorship and state-owned enterprises theoretical considerations and empirical investigations |
| title_auth | Sponsorship and state-owned enterprises theoretical considerations and empirical investigations |
| title_exact_search | Sponsorship and state-owned enterprises theoretical considerations and empirical investigations |
| title_exact_search_txtP | Sponsorship and state-owned enterprises theoretical considerations and empirical investigations |
| title_full | Sponsorship and state-owned enterprises theoretical considerations and empirical investigations Peter van Dyck, M. A. |
| title_fullStr | Sponsorship and state-owned enterprises theoretical considerations and empirical investigations Peter van Dyck, M. A. |
| title_full_unstemmed | Sponsorship and state-owned enterprises theoretical considerations and empirical investigations Peter van Dyck, M. A. |
| title_short | Sponsorship and state-owned enterprises |
| title_sort | sponsorship and state owned enterprises theoretical considerations and empirical investigations |
| title_sub | theoretical considerations and empirical investigations |
| topic | Staatsunternehmen (DE-588)4209689-3 gnd Sponsoring (DE-588)4207431-9 gnd |
| topic_facet | Staatsunternehmen Sponsoring Hochschulschrift |
| url | https://d-nb.info/1231499524/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033250728&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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