Branding în fotbal:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Romanian |
| Veröffentlicht: |
Bucharest [Romania]
EDITURA ASE
2018
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | "Branding în fotbal" ("Branding in football", eng.) is a book that discusses how Romanian football clubs can use their brands in order to increase their sympathy with fans. The work highlights that football clubs in Romania do not yet properly use their brands so as to establish relationships with their fans based on trust. Branding theory is analyzed in relationship with customer management principles, highlighting that football brands can be used as levers to create long-lasting relationships between clubs and fans. Brands thus become a driver of fan loyalty. The book links Aaker’s concept of brand equity with seventeen antecedents (classified in three sub-systems: relational, market, internal) that have the potential to increase the equity. The book underlines that these antecedents should be used by football clubs in order to increase their brand value |
| Beschreibung: | 1 Online-Ressource (1 p. 228) |
Internformat
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Datensatz im Suchindex
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| author | Rosca, Vlad I. |
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| format | Electronic eBook |
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| id | DE-604.BV047862628 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:18:17Z |
| indexdate | 2024-07-10T09:23:24Z |
| institution | BVB |
| language | Romanian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033245210 |
| oclc_num | 1302311499 |
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| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (1 p. 228) |
| psigel | ZDB-45-CGR BSB_OE_CEEOL |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | EDITURA ASE |
| record_format | marc |
| spelling | Rosca, Vlad I. Verfasser aut Branding în fotbal Vlad I. Rosca Bucharest [Romania] EDITURA ASE 2018 Frankfurt M. CEEOL 2018 1 Online-Ressource (1 p. 228) txt rdacontent c rdamedia cr rdacarrier "Branding în fotbal" ("Branding in football", eng.) is a book that discusses how Romanian football clubs can use their brands in order to increase their sympathy with fans. The work highlights that football clubs in Romania do not yet properly use their brands so as to establish relationships with their fans based on trust. Branding theory is analyzed in relationship with customer management principles, highlighting that football brands can be used as levers to create long-lasting relationships between clubs and fans. Brands thus become a driver of fan loyalty. The book links Aaker’s concept of brand equity with seventeen antecedents (classified in three sub-systems: relational, market, internal) that have the potential to increase the equity. The book underlines that these antecedents should be used by football clubs in order to increase their brand value Social Sciences Economy Central and Eastern European Online Library Sonstige oth |
| spellingShingle | Rosca, Vlad I. Branding în fotbal Social Sciences Economy |
| title | Branding în fotbal |
| title_auth | Branding în fotbal |
| title_exact_search | Branding în fotbal |
| title_exact_search_txtP | Branding în fotbal |
| title_full | Branding în fotbal Vlad I. Rosca |
| title_fullStr | Branding în fotbal Vlad I. Rosca |
| title_full_unstemmed | Branding în fotbal Vlad I. Rosca |
| title_short | Branding în fotbal |
| title_sort | branding in fotbal |
| topic | Social Sciences Economy |
| topic_facet | Social Sciences Economy |
| work_keys_str_mv | AT roscavladi brandinginfotbal AT centralandeasterneuropeanonlinelibrary brandinginfotbal |