Optimizing digital solutions for hyper-personalization in tourism and hospitality:
"This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a partic...
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2022]
|
| Subjects: | |
| Online Access: | DE-1050 DE-898 DE-1049 DE-91 DE-706 DE-83 Volltext |
| Summary: | "This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions |
| Item Description: | Includes bibliographical references and index Section 1. Digitalisation in tourism and hospitality: new trends. Chapter 1. Emphasizing the digital shift of hospitality towards hyper-personalization: application of machine learning clustering algorithms to analyze travelers ; Chapter 2. Deep learning and machine learning techniques for analyzing travelers' online reviews: a review ; Chapter 3. Digitalisation in the tourism and hospitality industry: perspectives of the supply and demand sides ; Chapter 4. Intelligent technology and automation in hospitality: the case of four- and five-star units operating in Portugal ; Chapter 5. Opportunities and challenges of ICT-based marketing in the accomodation sector: a study of Gurugram (Haryana), India -- Section 2. Smart tourism and co-creation. Chapter 6. Smart and sustainable tourism destinations: a bibliometric analysis ; Chapter 7. Smart tourism destinations: a literature review on applications in Turkey's touristic destinations ; Chapter 8. The phenomenon of value co-creation and its place in air transport -- Section 3. Consumer behaviour, brand, and digital marketing. Chapter 9. Customer brand identification and its influence on customer loyalty in the hotel industry ; Chapter 10. Customer relationship management in tourism in the digitalization process: the case of Turkey ; Chapter 11. Digital marketing as a driver of tourism: case study in Paraty, Rio de janeiro, Brazil ; Chapter 12. Importance-performance analysis of tourism destination attractiveness: technology and other influencing factors ; Chapter 13. Living room instead of hotel room: the underlying motivation of peer-to-peer booking in airbnb and hotels ; Chapter 14. The hierarchization of product attributes: hotel managers in the decision and purchasing processes of consumers the case of outbound markets of Porto ; Chapter 15. The importance of online reputation management in four- and five-star hotes: case of Lisbon. - Mode of access: World Wide Web |
| Physical Description: | 1 Online-Ressource (379 Seiten) |
| ISBN: | 9781799883081 |
| DOI: | 10.4018/978-1-7998-8306-7 |
Staff View
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| author2 | Belo, Miguel Carvalho, Lu isa Cagica Pronto, Joao Miguel Gustavo, Nuno |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:17:28Z |
| indexdate | 2024-07-20T06:38:32Z |
| institution | BVB |
| isbn | 9781799883081 |
| language | English |
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| spelling | Optimizing digital solutions for hyper-personalization in tourism and hospitality Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor Hershey, Pennsylvania IGI Global [2022] 1 Online-Ressource (379 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Section 1. Digitalisation in tourism and hospitality: new trends. Chapter 1. Emphasizing the digital shift of hospitality towards hyper-personalization: application of machine learning clustering algorithms to analyze travelers ; Chapter 2. Deep learning and machine learning techniques for analyzing travelers' online reviews: a review ; Chapter 3. Digitalisation in the tourism and hospitality industry: perspectives of the supply and demand sides ; Chapter 4. Intelligent technology and automation in hospitality: the case of four- and five-star units operating in Portugal ; Chapter 5. Opportunities and challenges of ICT-based marketing in the accomodation sector: a study of Gurugram (Haryana), India -- Section 2. Smart tourism and co-creation. Chapter 6. Smart and sustainable tourism destinations: a bibliometric analysis ; Chapter 7. Smart tourism destinations: a literature review on applications in Turkey's touristic destinations ; Chapter 8. The phenomenon of value co-creation and its place in air transport -- Section 3. Consumer behaviour, brand, and digital marketing. Chapter 9. Customer brand identification and its influence on customer loyalty in the hotel industry ; Chapter 10. Customer relationship management in tourism in the digitalization process: the case of Turkey ; Chapter 11. Digital marketing as a driver of tourism: case study in Paraty, Rio de janeiro, Brazil ; Chapter 12. Importance-performance analysis of tourism destination attractiveness: technology and other influencing factors ; Chapter 13. Living room instead of hotel room: the underlying motivation of peer-to-peer booking in airbnb and hotels ; Chapter 14. The hierarchization of product attributes: hotel managers in the decision and purchasing processes of consumers the case of outbound markets of Porto ; Chapter 15. The importance of online reputation management in four- and five-star hotes: case of Lisbon. - Mode of access: World Wide Web "This book contributes in an objective way for leveraging digital solutions to optimize the concept of hyper personalization in the tourist experience, emphasizing the importance of hyperpersonalization models, processes, strategies and issues within tourism and hospitality fields with a particular focus on digital IT solutions Tourism Technological innovations Hospitality industry Technological innovations Tourism Marketing Belo, Miguel edt Carvalho, Lu isa Cagica edt Pronto, Joao Miguel edt Gustavo, Nuno edt IGI Global Sonstige oth Erscheint auch als Druck-Ausgabe 1799883086 Erscheint auch als Druck-Ausgabe 9781799883067 Erscheint auch als Druck-Ausgabe 179988306X https://doi.org/10.4018/978-1-7998-8306-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Optimizing digital solutions for hyper-personalization in tourism and hospitality Tourism Technological innovations Hospitality industry Technological innovations Tourism Marketing |
| title | Optimizing digital solutions for hyper-personalization in tourism and hospitality |
| title_auth | Optimizing digital solutions for hyper-personalization in tourism and hospitality |
| title_exact_search | Optimizing digital solutions for hyper-personalization in tourism and hospitality |
| title_exact_search_txtP | Optimizing digital solutions for hyper-personalization in tourism and hospitality |
| title_full | Optimizing digital solutions for hyper-personalization in tourism and hospitality Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor |
| title_fullStr | Optimizing digital solutions for hyper-personalization in tourism and hospitality Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor |
| title_full_unstemmed | Optimizing digital solutions for hyper-personalization in tourism and hospitality Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor |
| title_short | Optimizing digital solutions for hyper-personalization in tourism and hospitality |
| title_sort | optimizing digital solutions for hyper personalization in tourism and hospitality |
| topic | Tourism Technological innovations Hospitality industry Technological innovations Tourism Marketing |
| topic_facet | Tourism Technological innovations Hospitality industry Technological innovations Tourism Marketing |
| url | https://doi.org/10.4018/978-1-7998-8306-7 |
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