Moving businesses online and embracing e-commerce: impact and opportunities caused by COVID-19
"This publication analyzes the impacts of COVID-19 related restrictions on the business models of enterprises affected by these restrictions, putting an emphasis on the transformational changes induced by the accelerated adoption of Internet technologies and transition to e-commerce based busin...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[2022]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-898 DE-1049 DE-83 DE-91 DE-706 Volltext |
| Zusammenfassung: | "This publication analyzes the impacts of COVID-19 related restrictions on the business models of enterprises affected by these restrictions, putting an emphasis on the transformational changes induced by the accelerated adoption of Internet technologies and transition to e-commerce based business models. |
| Beschreibung: | Includes bibliographical references and index Chapter 1. Surviving disruption and uncertainty through digital transformation: a case study on small to medium-sized enterprises (SME) -- Chapter 2. Changes in grocery shopping patterns due to COVID-19: the case of the Czech online food markets -- Chapter 3. Moving the tourism industry to online marketing and sales: impact and opportunities caused by COVID-19 -- Chapter 4. The transition of the pharmaceutical sector marketing activities: traditional marketing to digital marketing after the pandemic period and the results -- Chapter 5. The place of virtual reality in e-retail: viable shopping environment or just a game -- Chapter 6. The effects of customer relationship management (CRM) and customer perceived value dimensions: a proposed conceptual framework for customer loyalty -- Chapter 7. Factors leading to increased online engagement -- Chapter 8. A conceptual model of drivers of online brand engagement: moderating role of COVID-19 -- Chapter 9. Adoption of online advertising by small and medium enterprises -- Chapter 10. Advertising in the age of ad-blockers. - Mode of access: World Wide Web |
| Beschreibung: | 1 Online-Ressource (275 Seiten) |
| ISBN: | 9781799882961 |
| DOI: | 10.4018/978-1-7998-8294-7 |
Internformat
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| 245 | 1 | 0 | |a Moving businesses online and embracing e-commerce |b impact and opportunities caused by COVID-19 |c Tereza Semeradova, and Petr Weinlich, editors |
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Datensatz im Suchindex
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| author2 | Weinlich, Petr Semerádová, Tereza |
| author2_role | edt edt |
| author2_variant | p w pw t s ts |
| author_facet | Weinlich, Petr Semerádová, Tereza |
| building | Verbundindex |
| bvnumber | BV047856138 |
| collection | ZDB-98-IGB ZDB-1-IGE |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-7998-8294-7 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:16:18Z |
| indexdate | 2024-07-20T06:38:32Z |
| institution | BVB |
| isbn | 9781799882961 |
| language | English |
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| spelling | Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19 Tereza Semeradova, and Petr Weinlich, editors Hershey, Pennsylvania IGI Global [2022] 1 Online-Ressource (275 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Chapter 1. Surviving disruption and uncertainty through digital transformation: a case study on small to medium-sized enterprises (SME) -- Chapter 2. Changes in grocery shopping patterns due to COVID-19: the case of the Czech online food markets -- Chapter 3. Moving the tourism industry to online marketing and sales: impact and opportunities caused by COVID-19 -- Chapter 4. The transition of the pharmaceutical sector marketing activities: traditional marketing to digital marketing after the pandemic period and the results -- Chapter 5. The place of virtual reality in e-retail: viable shopping environment or just a game -- Chapter 6. The effects of customer relationship management (CRM) and customer perceived value dimensions: a proposed conceptual framework for customer loyalty -- Chapter 7. Factors leading to increased online engagement -- Chapter 8. A conceptual model of drivers of online brand engagement: moderating role of COVID-19 -- Chapter 9. Adoption of online advertising by small and medium enterprises -- Chapter 10. Advertising in the age of ad-blockers. - Mode of access: World Wide Web "This publication analyzes the impacts of COVID-19 related restrictions on the business models of enterprises affected by these restrictions, putting an emphasis on the transformational changes induced by the accelerated adoption of Internet technologies and transition to e-commerce based business models. Electronic commerce Information technology Management Organizational change Weinlich, Petr edt Semerádová, Tereza edt IGI Global Sonstige oth Erscheint auch als Druck-Ausgabe 9781799882947 Erscheint auch als Druck-Ausgabe 1799882950 Erscheint auch als Druck-Ausgabe 9781799882954 Erscheint auch als Druck-Ausgabe 1799882942 https://doi.org/10.4018/978-1-7998-8294-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19 Electronic commerce Information technology Management Organizational change |
| title | Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19 |
| title_auth | Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19 |
| title_exact_search | Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19 |
| title_exact_search_txtP | Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19 |
| title_full | Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19 Tereza Semeradova, and Petr Weinlich, editors |
| title_fullStr | Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19 Tereza Semeradova, and Petr Weinlich, editors |
| title_full_unstemmed | Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19 Tereza Semeradova, and Petr Weinlich, editors |
| title_short | Moving businesses online and embracing e-commerce |
| title_sort | moving businesses online and embracing e commerce impact and opportunities caused by covid 19 |
| title_sub | impact and opportunities caused by COVID-19 |
| topic | Electronic commerce Information technology Management Organizational change |
| topic_facet | Electronic commerce Information technology Management Organizational change |
| url | https://doi.org/10.4018/978-1-7998-8294-7 |
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