Health communication models and practices in interpersonal and media contexts: emerging research and opportunities

"The authored book explores the two dimensions of health communication: --interpersonal communication and media communication-- and analyzes the practices of these two dimensions of communication and offers practical solutions for better communication with direct results in the optimization of...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Belim, Célia (VerfasserIn), Almeida, Cristina Vaz de 1964- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pennsylvania IGI Global [2021]
Schlagworte:
Online-Zugang:DE-91
DE-898
DE-706
DE-573
DE-1050
DE-1049
DE-83
URL des Erstveröffentlichers
Zusammenfassung:"The authored book explores the two dimensions of health communication: --interpersonal communication and media communication-- and analyzes the practices of these two dimensions of communication and offers practical solutions for better communication with direct results in the optimization of citizens' health literacy"--
Beschreibung:Includes bibliographical references and index
Chapter 1. To be, or not to be healthy: a question of communication! -- Chapter 2. In principio erat verbum: the origins of the communication models in health -- Chapter 3. Communication on all sides: models of health communication -- Chapter 4. Mirror, mirror, on the wall, who's the communicationally competent one of all? and the other side of the mirror: health professional communication competences and patient evaluation -- Chapter 5. Eureka: a proposal of a health communication model based on communication competences of the health professional! the assertiveness, clarity, and positivity model -- Chapter 6. Better safe than sorry: analysis of international media campaigns on cancer prevention -- Chapter 7. It's all about the heart: analysis of media campaigns on cardiovascular health -- Chapter 8. Healthy together: analysis of WHO guidelines and CDC guidelines in developing countries (the case of COVID-19). - Mode of access: World Wide Web
Beschreibung:1 Online-Ressource (274 Seiten)
ISBN:9781799843979
DOI:10.4018/978-1-7998-4396-2

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