Selling modernity: advertising in twentieth-century Germany
Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization...
Gespeichert in:
| Körperschaft: | |
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| Weitere Verfasser: | , , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
2007
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| Schlagworte: | |
| Zusammenfassung: | Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries |
| Beschreibung: | Includes bibliographical references (p. [329]-345) and index |
| Beschreibung: | xx, 364 p ill 25 cm |
| ISBN: | 9780822390350 0822390353 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:14:58Z |
| indexdate | 2024-07-10T09:23:04Z |
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| isbn | 9780822390350 0822390353 |
| language | English |
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| spelling | Selling modernity advertising in twentieth-century Germany edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin Durham Duke University Press 2007 xx, 364 p ill 25 cm txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [329]-345) and index Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries Advertising / History / 20th century / Germany Consumption (Economics) / History / 20th century / Germany Consumer behavior / History / 20th century / Germany Swett, Pamela E. 1970- ctb Wiesen, S. Jonathan ctb Zatlin, Jonathan R. 1963- ctb ebrary, Inc MitwirkendeR ctb |
| spellingShingle | Selling modernity advertising in twentieth-century Germany Advertising / History / 20th century / Germany Consumption (Economics) / History / 20th century / Germany Consumer behavior / History / 20th century / Germany |
| title | Selling modernity advertising in twentieth-century Germany |
| title_auth | Selling modernity advertising in twentieth-century Germany |
| title_exact_search | Selling modernity advertising in twentieth-century Germany |
| title_exact_search_txtP | Selling modernity advertising in twentieth-century Germany |
| title_full | Selling modernity advertising in twentieth-century Germany edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin |
| title_fullStr | Selling modernity advertising in twentieth-century Germany edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin |
| title_full_unstemmed | Selling modernity advertising in twentieth-century Germany edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin |
| title_short | Selling modernity |
| title_sort | selling modernity advertising in twentieth century germany |
| title_sub | advertising in twentieth-century Germany |
| topic | Advertising / History / 20th century / Germany Consumption (Economics) / History / 20th century / Germany Consumer behavior / History / 20th century / Germany |
| topic_facet | Advertising / History / 20th century / Germany Consumption (Economics) / History / 20th century / Germany Consumer behavior / History / 20th century / Germany |
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