Shoe dog: a memoir by the creator of Nike
"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Simon & Schuster
2018
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| Schlagworte: | |
| Zusammenfassung: | "In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed 8,000 his first year. Today, Nike's annual sales top 30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. |
| Beschreibung: | Originally published: 2016 |
| Beschreibung: | 386 Seiten |
| ISBN: | 9781471146725 |
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| spelling | Knight, Philip H. 1938- Verfasser (DE-588)123056799 aut Shoe dog a memoir by the creator of Nike Phil Knight London Simon & Schuster 2018 386 Seiten txt rdacontent n rdamedia nc rdacarrier Originally published: 2016 "In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed 8,000 his first year. Today, Nike's annual sales top 30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. Knight, Philip H. / 1938- Knight, Philip H. 1938- Knight, Philip H. / 1938- fast Nike (Firm) Nike (Firm) fast Businesspeople / United States / Biography Businesspeople / Biography / United States Sporting goods industry / United States / History Businesspeople fast United States fast Erscheint auch als Online-Ausgabe 978-1-4711-4673-2 |
| spellingShingle | Knight, Philip H. 1938- Shoe dog a memoir by the creator of Nike Knight, Philip H. / 1938- Knight, Philip H. 1938- Knight, Philip H. / 1938- fast Nike (Firm) Nike (Firm) fast Businesspeople / United States / Biography Businesspeople / Biography / United States Sporting goods industry / United States / History Businesspeople fast |
| title | Shoe dog a memoir by the creator of Nike |
| title_auth | Shoe dog a memoir by the creator of Nike |
| title_exact_search | Shoe dog a memoir by the creator of Nike |
| title_exact_search_txtP | Shoe dog a memoir by the creator of Nike |
| title_full | Shoe dog a memoir by the creator of Nike Phil Knight |
| title_fullStr | Shoe dog a memoir by the creator of Nike Phil Knight |
| title_full_unstemmed | Shoe dog a memoir by the creator of Nike Phil Knight |
| title_short | Shoe dog |
| title_sort | shoe dog a memoir by the creator of nike |
| title_sub | a memoir by the creator of Nike |
| topic | Knight, Philip H. / 1938- Knight, Philip H. 1938- Knight, Philip H. / 1938- fast Nike (Firm) Nike (Firm) fast Businesspeople / United States / Biography Businesspeople / Biography / United States Sporting goods industry / United States / History Businesspeople fast |
| topic_facet | Knight, Philip H. / 1938- Knight, Philip H. 1938- Nike (Firm) Businesspeople / United States / Biography Businesspeople / Biography / United States Sporting goods industry / United States / History Businesspeople United States |
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