Social media for strategic communication: creative strategies and research-based applications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
[2022]
|
| Ausgabe: | Second edition, International student edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxi, 460 Seiten Illustrationen, Diagramme |
| ISBN: | 9781071852514 |
Internformat
MARC
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| 100 | 1 | |a Freberg, Karen |e Verfasser |0 (DE-588)1175506877 |4 aut | |
| 245 | 1 | 0 | |a Social media for strategic communication |b creative strategies and research-based applications |c Karen Freberg, University of Louisville |
| 250 | |a Second edition, International student edition | ||
| 264 | 1 | |a Los Angeles |b SAGE |c [2022] | |
| 300 | |a xxi, 460 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a bicssc / Public relations | |
| 650 | 4 | |a bisacsh / LANGUAGE ARTS & DISCIPLINES / Journalism | |
| 650 | 4 | |a Communication | |
| 650 | 4 | |a Persuasion (Psychology) | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Internet in publicity | |
| 650 | 0 | 7 | |a Strategie |0 (DE-588)4057952-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beeinflussung |0 (DE-588)4005203-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
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| any_adam_object | |
| any_adam_object_boolean | |
| author | Freberg, Karen |
| author_GND | (DE-588)1175506877 |
| author_facet | Freberg, Karen |
| author_role | aut |
| author_sort | Freberg, Karen |
| author_variant | k f kf |
| building | Verbundindex |
| bvnumber | BV047842684 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1267684380 (DE-599)BVBBV047842684 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition, International student edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV047842684 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:12:35Z |
| indexdate | 2024-07-10T09:22:51Z |
| institution | BVB |
| isbn | 9781071852514 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033225704 |
| oclc_num | 1267684380 |
| open_access_boolean | |
| owner | DE-1050 DE-19 DE-BY-UBM |
| owner_facet | DE-1050 DE-19 DE-BY-UBM |
| physical | xxi, 460 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | SAGE |
| record_format | marc |
| spelling | Freberg, Karen Verfasser (DE-588)1175506877 aut Social media for strategic communication creative strategies and research-based applications Karen Freberg, University of Louisville Second edition, International student edition Los Angeles SAGE [2022] xxi, 460 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index bicssc / Public relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Journalism Communication Persuasion (Psychology) Social media Internet in publicity Strategie (DE-588)4057952-9 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Social Media (DE-588)4639271-3 s Strategie (DE-588)4057952-9 s Kommunikation (DE-588)4031883-7 s Beeinflussung (DE-588)4005203-5 s DE-604 |
| spellingShingle | Freberg, Karen Social media for strategic communication creative strategies and research-based applications bicssc / Public relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Journalism Communication Persuasion (Psychology) Social media Internet in publicity Strategie (DE-588)4057952-9 gnd Beeinflussung (DE-588)4005203-5 gnd Social Media (DE-588)4639271-3 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4057952-9 (DE-588)4005203-5 (DE-588)4639271-3 (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4123623-3 |
| title | Social media for strategic communication creative strategies and research-based applications |
| title_auth | Social media for strategic communication creative strategies and research-based applications |
| title_exact_search | Social media for strategic communication creative strategies and research-based applications |
| title_exact_search_txtP | Social media for strategic communication creative strategies and research-based applications |
| title_full | Social media for strategic communication creative strategies and research-based applications Karen Freberg, University of Louisville |
| title_fullStr | Social media for strategic communication creative strategies and research-based applications Karen Freberg, University of Louisville |
| title_full_unstemmed | Social media for strategic communication creative strategies and research-based applications Karen Freberg, University of Louisville |
| title_short | Social media for strategic communication |
| title_sort | social media for strategic communication creative strategies and research based applications |
| title_sub | creative strategies and research-based applications |
| topic | bicssc / Public relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Journalism Communication Persuasion (Psychology) Social media Internet in publicity Strategie (DE-588)4057952-9 gnd Beeinflussung (DE-588)4005203-5 gnd Social Media (DE-588)4639271-3 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | bicssc / Public relations bisacsh / LANGUAGE ARTS & DISCIPLINES / Journalism Communication Persuasion (Psychology) Social media Internet in publicity Strategie Beeinflussung Social Media Unternehmen Kommunikation Lehrbuch |
| work_keys_str_mv | AT frebergkaren socialmediaforstrategiccommunicationcreativestrategiesandresearchbasedapplications |