Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer
2022
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| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XI, 283 Seiten) 138 Illustrationen, 22 Illustrationen (farbig) |
| ISBN: | 9789811666674 |
| DOI: | 10.1007/978-981-16-6667-4 |
Internformat
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Datensatz im Suchindex
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| author | Yang, Changzheng |
| author_facet | Yang, Changzheng |
| author_role | aut |
| author_sort | Yang, Changzheng |
| author_variant | c y cy |
| building | Verbundindex |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-16-6667-4 |
| format | Electronic eBook |
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| id | DE-604.BV047832130 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:09:28Z |
| indexdate | 2025-02-20T07:03:21Z |
| institution | BVB |
| isbn | 9789811666674 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033215364 |
| oclc_num | 1298744166 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XI, 283 Seiten) 138 Illustrationen, 22 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Yang, Changzheng Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo Weibo Corporation (DE-588)1230107010 gnd Marketing Digital Marketing Consumer Behavior Media Planning Social Media Public Relations Telemarketing Internet marketing Consumer behavior Advertising media planning Social media Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmenskrise (DE-588)4078605-5 gnd |
| subject_GND | (DE-588)1230107010 (DE-588)4043188-5 (DE-588)4078605-5 |
| title | Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo |
| title_alt | Sharing Behaviour of Brand Crisis Information on Social Media |
| title_auth | Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo |
| title_exact_search | Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo |
| title_exact_search_txtP | Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo |
| title_full | Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo by Changzheng Yang |
| title_fullStr | Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo by Changzheng Yang |
| title_full_unstemmed | Sharing Behavior of Brand Crisis Information on Social Media A Case Study of Chinese Weibo by Changzheng Yang |
| title_short | Sharing Behavior of Brand Crisis Information on Social Media |
| title_sort | sharing behavior of brand crisis information on social media a case study of chinese weibo |
| title_sub | A Case Study of Chinese Weibo |
| topic | Weibo Corporation (DE-588)1230107010 gnd Marketing Digital Marketing Consumer Behavior Media Planning Social Media Public Relations Telemarketing Internet marketing Consumer behavior Advertising media planning Social media Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmenskrise (DE-588)4078605-5 gnd |
| topic_facet | Weibo Corporation Marketing Digital Marketing Consumer Behavior Media Planning Social Media Public Relations Telemarketing Internet marketing Consumer behavior Advertising media planning Social media Public relations Öffentlichkeitsarbeit Unternehmenskrise |
| url | https://doi.org/10.1007/978-981-16-6667-4 |
| work_keys_str_mv | AT yangchangzheng sharingbehaviorofbrandcrisisinformationonsocialmediaacasestudyofchineseweibo AT yangchangzheng sharingbehaviourofbrandcrisisinformationonsocialmedia |