Green Marketing in Emerging Economies: A Communications Perspective
Gespeichert in:
Weitere Verfasser: | , , , , , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Cham
Palgrave Macmillan
2022
Cham Springer International Publishing |
Schriftenreihe: | Palgrave Studies of Marketing in Emerging Economies
|
Schlagworte: | |
Online-Zugang: | DE-522 DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-473 DE-19 DE-703 DE-20 DE-706 DE-824 DE-739 Volltext |
Beschreibung: | 1 Online-Ressource (XIX, 279 Seiten) 24 Illustrationen |
ISBN: | 9783030825720 |
ISSN: | 2730-5562 |
DOI: | 10.1007/978-3-030-82572-0 |
Internformat
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author2 | Mogaji, Emmanuel Adeola, Ogechi Adisa, Isaiah Hinson, Robert Nyamwena-Mukonza, Chipo Kirgiz, Ayca Can |
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dewey-ones | 658 - General management |
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dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-3-030-82572-0 |
format | Electronic eBook |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV047831781 |
illustrated | Not Illustrated |
index_date | 2024-07-03T19:09:27Z |
indexdate | 2024-08-09T04:00:17Z |
institution | BVB |
isbn | 9783030825720 |
issn | 2730-5562 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033215014 |
oclc_num | 1298748422 |
open_access_boolean | |
owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
physical | 1 Online-Ressource (XIX, 279 Seiten) 24 Illustrationen |
psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
publishDate | 2022 |
publishDateSearch | 2022 |
publishDateSort | 2022 |
publisher | Palgrave Macmillan Springer International Publishing |
record_format | marc |
series2 | Palgrave Studies of Marketing in Emerging Economies |
spellingShingle | Green Marketing in Emerging Economies A Communications Perspective Marketing International Business International business enterprises Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Umweltverträglichkeit (DE-588)4061655-1 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4398432-0 (DE-588)4201709-9 (DE-588)4061655-1 (DE-588)4326464-5 (DE-588)4143413-4 |
title | Green Marketing in Emerging Economies A Communications Perspective |
title_auth | Green Marketing in Emerging Economies A Communications Perspective |
title_exact_search | Green Marketing in Emerging Economies A Communications Perspective |
title_exact_search_txtP | Green Marketing in Emerging Economies A Communications Perspective |
title_full | Green Marketing in Emerging Economies A Communications Perspective edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz |
title_fullStr | Green Marketing in Emerging Economies A Communications Perspective edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz |
title_full_unstemmed | Green Marketing in Emerging Economies A Communications Perspective edited by Emmanuel Mogaji, Ogechi Adeola, Isaiah Adisa, Robert E. Hinson, Chipo Mukonza, Ayça Can Kirgiz |
title_short | Green Marketing in Emerging Economies |
title_sort | green marketing in emerging economies a communications perspective |
title_sub | A Communications Perspective |
topic | Marketing International Business International business enterprises Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Umweltverträglichkeit (DE-588)4061655-1 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
topic_facet | Marketing International Business International business enterprises Emerging Market Umweltbezogenes Management Umweltverträglichkeit Nachhaltigkeit Aufsatzsammlung |
url | https://doi.org/10.1007/978-3-030-82572-0 |
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