In the Kingdom of Shoes: Bata, Zlín, Globalization, 1894-1945
One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its wo...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Toronto
University of Toronto Press
[2022]
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| Online-Zugang: | DE-1046 DE-1043 DE-858 DE-859 DE-860 DE-739 DE-473 URL des Erstveröffentlichers |
| Zusammenfassung: | One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 31. Jan 2022) |
| Beschreibung: | 1 online resource (288 pages) 18 b&w illustrations |
| ISBN: | 9781487534462 |
| DOI: | 10.3138/9781487534462 |
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| 520 | |a One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization | ||
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| illustrated | Illustrated |
| index_date | 2024-07-03T19:08:08Z |
| indexdate | 2025-02-19T17:33:06Z |
| institution | BVB |
| isbn | 9781487534462 |
| language | English |
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| spelling | Doleshal, Zachary Austin Verfasser aut In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 Zachary Austin Doleshal Toronto University of Toronto Press [2022] © 2021 1 online resource (288 pages) 18 b&w illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 31. Jan 2022) One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization In English HISTORY / Europe / General bisacsh Company towns Czech Republic Zlín History 20th century Corporate culture Czech Republic Zlín History 20th century Footwear industry Czech Republic Zlín History 20th century Labor and globalization Czech Republic History 20th century World War, 1939-1945 Czechoslovakia https://doi.org/10.3138/9781487534462 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Doleshal, Zachary Austin In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 HISTORY / Europe / General bisacsh Company towns Czech Republic Zlín History 20th century Corporate culture Czech Republic Zlín History 20th century Footwear industry Czech Republic Zlín History 20th century Labor and globalization Czech Republic History 20th century World War, 1939-1945 Czechoslovakia |
| title | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 |
| title_auth | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 |
| title_exact_search | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 |
| title_exact_search_txtP | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 |
| title_full | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 Zachary Austin Doleshal |
| title_fullStr | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 Zachary Austin Doleshal |
| title_full_unstemmed | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 Zachary Austin Doleshal |
| title_short | In the Kingdom of Shoes |
| title_sort | in the kingdom of shoes bata zlin globalization 1894 1945 |
| title_sub | Bata, Zlín, Globalization, 1894-1945 |
| topic | HISTORY / Europe / General bisacsh Company towns Czech Republic Zlín History 20th century Corporate culture Czech Republic Zlín History 20th century Footwear industry Czech Republic Zlín History 20th century Labor and globalization Czech Republic History 20th century World War, 1939-1945 Czechoslovakia |
| topic_facet | HISTORY / Europe / General Company towns Czech Republic Zlín History 20th century Corporate culture Czech Republic Zlín History 20th century Footwear industry Czech Republic Zlín History 20th century Labor and globalization Czech Republic History 20th century World War, 1939-1945 Czechoslovakia |
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