Dollarizing differentiation value: a practical guide for the quantification and the capture of customer value in B2B markets
1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the value po...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Sewickley, PA ; Value Innoruption Advisors Publishing
2016
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | 1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the value pool and setting prices (steps 5 and 6) -- 8. Managing internal resistance to value-based pricing -- 9. Managing external barriers to value-based pricing -- 10. Operationalizing value-based pricing as part of value-based strategies -- 11. Operationalizing value-based pricing to enable salesforce effectiveness -- 12. Putting it all together: a value-based approach |
| Beschreibung: | vii, 247 Seiten Illustrationen 24 cm |
| ISBN: | 9781945815003 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047819416 | ||
| 003 | DE-604 | ||
| 005 | 20220221 | ||
| 007 | t | ||
| 008 | 220208s2016 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781945815003 |c trade paperback |9 978-1-945815-00-3 | ||
| 035 | |a (OCoLC)1159985320 | ||
| 035 | |a (DE-599)KXP1671704169 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-1043 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8/16 | |
| 100 | 1 | |a Liozu, Stephan |e Verfasser |0 (DE-588)1059319721 |4 aut | |
| 245 | 1 | 0 | |a Dollarizing differentiation value |b a practical guide for the quantification and the capture of customer value in B2B markets |c by Stephan M. Liozu, PhD |
| 264 | 1 | |a Sewickley, PA ; Value Innoruption Advisors Publishing |c 2016 | |
| 300 | |a vii, 247 Seiten |b Illustrationen |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a 1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the value pool and setting prices (steps 5 and 6) -- 8. Managing internal resistance to value-based pricing -- 9. Managing external barriers to value-based pricing -- 10. Operationalizing value-based pricing as part of value-based strategies -- 11. Operationalizing value-based pricing to enable salesforce effectiveness -- 12. Putting it all together: a value-based approach | |
| 650 | 0 | 7 | |a Wertorientiertes Management |0 (DE-588)4776793-5 |2 gnd |9 rswk-swf |
| 653 | 0 | |a B-to-B-Marketing / (DE-627)591455609 / (DE-2867)26022-4 | |
| 653 | 0 | |a Preismanagement / (DE-627)091350972 / (DE-2867)12794-5 | |
| 653 | 0 | |a Betriebliche Wertschöpfung / (DE-627)091351030 / (DE-2867)12320-1 | |
| 653 | 0 | |a Kundenwert / (DE-627)091373271 / (DE-2867)24781-5 | |
| 653 | 0 | |a Wettbewerbsvorteil / (DE-627)091400678 / (DE-2867)21282-3 | |
| 653 | 0 | |a Marketing | |
| 653 | 0 | |a Customer relations | |
| 653 | 0 | |a Business-to-business | |
| 653 | 0 | |a Pricing | |
| 689 | 0 | 0 | |a Wertorientiertes Management |0 (DE-588)4776793-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m B:DE-206 |m V:DE-601 |q pdf/application |u https://www.gbv.de/dms/zbw/1671704169.pdf |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033202751 | ||
Datensatz im Suchindex
| _version_ | 1804183361557626880 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Liozu, Stephan |
| author_GND | (DE-588)1059319721 |
| author_facet | Liozu, Stephan |
| author_role | aut |
| author_sort | Liozu, Stephan |
| author_variant | s l sl |
| building | Verbundindex |
| bvnumber | BV047819416 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)1159985320 (DE-599)KXP1671704169 |
| dewey-full | 658.8/16 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/16 |
| dewey-search | 658.8/16 |
| dewey-sort | 3658.8 216 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02414nam a2200457 c 4500</leader><controlfield tag="001">BV047819416</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220221 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">220208s2016 xxua||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781945815003</subfield><subfield code="c">trade paperback</subfield><subfield code="9">978-1-945815-00-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1159985320</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KXP1671704169</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1043</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/16</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Liozu, Stephan</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1059319721</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Dollarizing differentiation value</subfield><subfield code="b">a practical guide for the quantification and the capture of customer value in B2B markets</subfield><subfield code="c">by Stephan M. Liozu, PhD</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Sewickley, PA ; Value Innoruption Advisors Publishing</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">vii, 247 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the value pool and setting prices (steps 5 and 6) -- 8. Managing internal resistance to value-based pricing -- 9. Managing external barriers to value-based pricing -- 10. Operationalizing value-based pricing as part of value-based strategies -- 11. Operationalizing value-based pricing to enable salesforce effectiveness -- 12. Putting it all together: a value-based approach</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wertorientiertes Management</subfield><subfield code="0">(DE-588)4776793-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">B-to-B-Marketing / (DE-627)591455609 / (DE-2867)26022-4</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Preismanagement / (DE-627)091350972 / (DE-2867)12794-5</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Betriebliche Wertschöpfung / (DE-627)091351030 / (DE-2867)12320-1</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Kundenwert / (DE-627)091373271 / (DE-2867)24781-5</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Wettbewerbsvorteil / (DE-627)091400678 / (DE-2867)21282-3</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Customer relations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Business-to-business</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Pricing</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Wertorientiertes Management</subfield><subfield code="0">(DE-588)4776793-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">B:DE-206</subfield><subfield code="m">V:DE-601</subfield><subfield code="q">pdf/application</subfield><subfield code="u">https://www.gbv.de/dms/zbw/1671704169.pdf</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033202751</subfield></datafield></record></collection> |
| id | DE-604.BV047819416 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:07:54Z |
| indexdate | 2024-07-10T09:22:13Z |
| institution | BVB |
| isbn | 9781945815003 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033202751 |
| oclc_num | 1159985320 |
| open_access_boolean | |
| owner | DE-1043 |
| owner_facet | DE-1043 |
| physical | vii, 247 Seiten Illustrationen 24 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| record_format | marc |
| spelling | Liozu, Stephan Verfasser (DE-588)1059319721 aut Dollarizing differentiation value a practical guide for the quantification and the capture of customer value in B2B markets by Stephan M. Liozu, PhD Sewickley, PA ; Value Innoruption Advisors Publishing 2016 vii, 247 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier 1. Value-based pricing is a methodology -- 2. The unique complexity of value-based pricing -- 3. Know your competition (step 1) -- 4. Know your customer segments (step 2) -- 5. Extract your true differentiation (step 3) -- 6. Quantify your differentiation value (step 4) -- 7. Understand the value pool and setting prices (steps 5 and 6) -- 8. Managing internal resistance to value-based pricing -- 9. Managing external barriers to value-based pricing -- 10. Operationalizing value-based pricing as part of value-based strategies -- 11. Operationalizing value-based pricing to enable salesforce effectiveness -- 12. Putting it all together: a value-based approach Wertorientiertes Management (DE-588)4776793-5 gnd rswk-swf B-to-B-Marketing / (DE-627)591455609 / (DE-2867)26022-4 Preismanagement / (DE-627)091350972 / (DE-2867)12794-5 Betriebliche Wertschöpfung / (DE-627)091351030 / (DE-2867)12320-1 Kundenwert / (DE-627)091373271 / (DE-2867)24781-5 Wettbewerbsvorteil / (DE-627)091400678 / (DE-2867)21282-3 Marketing Customer relations Business-to-business Pricing Wertorientiertes Management (DE-588)4776793-5 s DE-604 B:DE-206 V:DE-601 pdf/application https://www.gbv.de/dms/zbw/1671704169.pdf Inhaltsverzeichnis |
| spellingShingle | Liozu, Stephan Dollarizing differentiation value a practical guide for the quantification and the capture of customer value in B2B markets Wertorientiertes Management (DE-588)4776793-5 gnd |
| subject_GND | (DE-588)4776793-5 |
| title | Dollarizing differentiation value a practical guide for the quantification and the capture of customer value in B2B markets |
| title_auth | Dollarizing differentiation value a practical guide for the quantification and the capture of customer value in B2B markets |
| title_exact_search | Dollarizing differentiation value a practical guide for the quantification and the capture of customer value in B2B markets |
| title_exact_search_txtP | Dollarizing differentiation value a practical guide for the quantification and the capture of customer value in B2B markets |
| title_full | Dollarizing differentiation value a practical guide for the quantification and the capture of customer value in B2B markets by Stephan M. Liozu, PhD |
| title_fullStr | Dollarizing differentiation value a practical guide for the quantification and the capture of customer value in B2B markets by Stephan M. Liozu, PhD |
| title_full_unstemmed | Dollarizing differentiation value a practical guide for the quantification and the capture of customer value in B2B markets by Stephan M. Liozu, PhD |
| title_short | Dollarizing differentiation value |
| title_sort | dollarizing differentiation value a practical guide for the quantification and the capture of customer value in b2b markets |
| title_sub | a practical guide for the quantification and the capture of customer value in B2B markets |
| topic | Wertorientiertes Management (DE-588)4776793-5 gnd |
| topic_facet | Wertorientiertes Management |
| url | https://www.gbv.de/dms/zbw/1671704169.pdf |
| work_keys_str_mv | AT liozustephan dollarizingdifferentiationvalueapracticalguideforthequantificationandthecaptureofcustomervalueinb2bmarkets |