Global marketing & advertising: understanding cultural paradoxes
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
2022
|
| Ausgabe: | 6th edition |
| Schlagworte: | |
| Beschreibung: | Previous edition: 2019 |
| Beschreibung: | xxi, 504 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 9781529732504 9781529732498 |
Internformat
MARC
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| 015 | |a GBC1E9174 |2 dnb | ||
| 020 | |a 9781529732504 |c pbk |9 978-1-5297-3250-4 | ||
| 020 | |a 9781529732498 |9 978-1-5297-3249-8 | ||
| 035 | |a (OCoLC)1286672719 | ||
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| 100 | 1 | |a Mooij, Marieke K. de |d 1943- |e Verfasser |0 (DE-588)129249017 |4 aut | |
| 245 | 1 | 0 | |a Global marketing & advertising |b understanding cultural paradoxes |c Marieke de Mooij |
| 246 | 1 | 3 | |a Global marketing and advertising |
| 250 | |a 6th edition | ||
| 264 | 1 | |a Los Angeles |b SAGE |c 2022 | |
| 300 | |a xxi, 504 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Previous edition: 2019 | ||
| 650 | 4 | |a Target marketing / Cross-cultural studies | |
| 650 | 4 | |a Advertising / Cross-cultural studies | |
| 650 | 4 | |a Consumer behavior / Cross-cultural studies | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 650 | 7 | |a Marketing |2 nbdbt | |
| 650 | 7 | |a Interculturele communicatie |2 nbdbt | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 787 | 0 | 8 | |i Überarbeitung von |b 5th edition |d 2019 |z 978-1-5443-1814-1 |z 978-1-5443-1813-4 |w (DE-604)BV044882132 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033202201 | ||
Datensatz im Suchindex
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| author | Mooij, Marieke K. de 1943- |
| author_GND | (DE-588)129249017 |
| author_facet | Mooij, Marieke K. de 1943- |
| author_role | aut |
| author_sort | Mooij, Marieke K. de 1943- |
| author_variant | m k d m mkd mkdm |
| building | Verbundindex |
| bvnumber | BV047818855 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1286672719 (DE-599)BVBBV047818855 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 6th edition |
| format | Book |
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| id | DE-604.BV047818855 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:07:43Z |
| indexdate | 2024-07-10T09:22:13Z |
| institution | BVB |
| isbn | 9781529732504 9781529732498 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033202201 |
| oclc_num | 1286672719 |
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| owner_facet | DE-1050 DE-188 DE-1043 DE-858 DE-898 DE-BY-UBR DE-861 DE-521 DE-M347 |
| physical | xxi, 504 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | SAGE |
| record_format | marc |
| spelling | Mooij, Marieke K. de 1943- Verfasser (DE-588)129249017 aut Global marketing & advertising understanding cultural paradoxes Marieke de Mooij Global marketing and advertising 6th edition Los Angeles SAGE 2022 xxi, 504 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Previous edition: 2019 Target marketing / Cross-cultural studies Advertising / Cross-cultural studies Consumer behavior / Cross-cultural studies Advertising fast Consumer behavior fast Target marketing fast Marketing nbdbt Interculturele communicatie nbdbt Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s DE-604 Überarbeitung von 5th edition 2019 978-1-5443-1814-1 978-1-5443-1813-4 (DE-604)BV044882132 |
| spellingShingle | Mooij, Marieke K. de 1943- Global marketing & advertising understanding cultural paradoxes Target marketing / Cross-cultural studies Advertising / Cross-cultural studies Consumer behavior / Cross-cultural studies Advertising fast Consumer behavior fast Target marketing fast Marketing nbdbt Interculturele communicatie nbdbt Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4125431-4 |
| title | Global marketing & advertising understanding cultural paradoxes |
| title_alt | Global marketing and advertising |
| title_auth | Global marketing & advertising understanding cultural paradoxes |
| title_exact_search | Global marketing & advertising understanding cultural paradoxes |
| title_exact_search_txtP | Global marketing & advertising understanding cultural paradoxes |
| title_full | Global marketing & advertising understanding cultural paradoxes Marieke de Mooij |
| title_fullStr | Global marketing & advertising understanding cultural paradoxes Marieke de Mooij |
| title_full_unstemmed | Global marketing & advertising understanding cultural paradoxes Marieke de Mooij |
| title_short | Global marketing & advertising |
| title_sort | global marketing advertising understanding cultural paradoxes |
| title_sub | understanding cultural paradoxes |
| topic | Target marketing / Cross-cultural studies Advertising / Cross-cultural studies Consumer behavior / Cross-cultural studies Advertising fast Consumer behavior fast Target marketing fast Marketing nbdbt Interculturele communicatie nbdbt Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Target marketing / Cross-cultural studies Advertising / Cross-cultural studies Consumer behavior / Cross-cultural studies Advertising Consumer behavior Target marketing Marketing Interculturele communicatie Werbung Internationales Marketing |
| work_keys_str_mv | AT mooijmariekekde globalmarketingadvertisingunderstandingculturalparadoxes AT mooijmariekekde globalmarketingandadvertising |