Gender commodity: marketing feminist identities and the promise of security
"Gender has become a commodity. Today's economy trades in symbols and narratives as much as in objects. As such, gender can be bought and sold, produced as an object, and demands constant work. What makes the commodity object seem alien, mysterious, and even threatening, Marx tells us, is...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Bloomsbury Academic
2022
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| Schlagworte: | |
| Online-Zugang: | DE-12 DE-824 Volltext |
| Zusammenfassung: | "Gender has become a commodity. Today's economy trades in symbols and narratives as much as in objects. As such, gender can be bought and sold, produced as an object, and demands constant work. What makes the commodity object seem alien, mysterious, and even threatening, Marx tells us, is that the worker's social relations - his subjectivity - are taken away from him and stamped into the object which then appears to have a life of its own, disassociated and threatening. Gender Commodity argues that gender is a social relation made into such an alienated object. In today's situation of radical insecurity, people are reaching out and identifying with objects - including symbolic ones - that promise quite falsely that they grant stability, duration, and fulfillment, and gender has been made into one of those. Gender Commodity is an interdisciplinary study that brings literary studies into dialogue with the surrounding mediascape around issues of gender, culture, and economy. It also asks how the symbolic production of gender commodity at home informs an imagination of gender policy as it reaches out globally. As it criticizes gender-affirmative feminism for participating in the culture of the commodity, Gender Commodity also looks to feminism to imagine gender otherwise." |
| Beschreibung: | 1 Online-Ressource (191 Seiten) |
| ISBN: | 9781501388057 9781501388040 9781501388033 |
| DOI: | 10.5040/9781501388057 |
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| 505 | 8 | |a Breaking the Waves -- Uses and Abuses of "Choice" Feminism -- Gender Commodity in an Age of Financial Ruin and Environmental Disaster -- Trans-Commodity -- Conclusion | |
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| author | Goodman, Robin Truth 1966- |
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| contents | Breaking the Waves -- Uses and Abuses of "Choice" Feminism -- Gender Commodity in an Age of Financial Ruin and Environmental Disaster -- Trans-Commodity -- Conclusion |
| ctrlnum | (OCoLC)1296309887 (DE-599)BVBBV047814538 |
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| id | DE-604.BV047814538 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:06:12Z |
| indexdate | 2025-03-19T11:04:28Z |
| institution | BVB |
| isbn | 9781501388057 9781501388040 9781501388033 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033197965 |
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| publishDate | 2022 |
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| spelling | Goodman, Robin Truth 1966- Verfasser (DE-588)173566316 aut Gender commodity marketing feminist identities and the promise of security Robin Truth Goodman New York Bloomsbury Academic 2022 1 Online-Ressource (191 Seiten) txt rdacontent c rdamedia cr rdacarrier Breaking the Waves -- Uses and Abuses of "Choice" Feminism -- Gender Commodity in an Age of Financial Ruin and Environmental Disaster -- Trans-Commodity -- Conclusion "Gender has become a commodity. Today's economy trades in symbols and narratives as much as in objects. As such, gender can be bought and sold, produced as an object, and demands constant work. What makes the commodity object seem alien, mysterious, and even threatening, Marx tells us, is that the worker's social relations - his subjectivity - are taken away from him and stamped into the object which then appears to have a life of its own, disassociated and threatening. Gender Commodity argues that gender is a social relation made into such an alienated object. In today's situation of radical insecurity, people are reaching out and identifying with objects - including symbolic ones - that promise quite falsely that they grant stability, duration, and fulfillment, and gender has been made into one of those. Gender Commodity is an interdisciplinary study that brings literary studies into dialogue with the surrounding mediascape around issues of gender, culture, and economy. It also asks how the symbolic production of gender commodity at home informs an imagination of gender policy as it reaches out globally. As it criticizes gender-affirmative feminism for participating in the culture of the commodity, Gender Commodity also looks to feminism to imagine gender otherwise." Weiblichkeit (DE-588)4079101-4 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Feminismus (DE-588)4222126-2 gnd rswk-swf Literatur (DE-588)4035964-5 gnd rswk-swf Geschlechterrolle Motiv (DE-588)4222106-7 gnd rswk-swf Feminism Women / Identity Sex role Feminist theory Sex role in literature Sex role in mass media Feminismus (DE-588)4222126-2 s Weiblichkeit (DE-588)4079101-4 s Geschlechterrolle Motiv (DE-588)4222106-7 s Literatur (DE-588)4035964-5 s Massenmedien (DE-588)4037877-9 s DE-604 Erscheint auch als Druck-Ausgabe, hbk 978-1-5013-8802-6 Erscheint auch als Druck-Ausgabe, pbk 978-1-5013-8806-4 https://doi.org/10.5040/9781501388057?locatt=label:secondary_bloomsburyCollections Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Goodman, Robin Truth 1966- Gender commodity marketing feminist identities and the promise of security Breaking the Waves -- Uses and Abuses of "Choice" Feminism -- Gender Commodity in an Age of Financial Ruin and Environmental Disaster -- Trans-Commodity -- Conclusion Weiblichkeit (DE-588)4079101-4 gnd Massenmedien (DE-588)4037877-9 gnd Feminismus (DE-588)4222126-2 gnd Literatur (DE-588)4035964-5 gnd Geschlechterrolle Motiv (DE-588)4222106-7 gnd |
| subject_GND | (DE-588)4079101-4 (DE-588)4037877-9 (DE-588)4222126-2 (DE-588)4035964-5 (DE-588)4222106-7 |
| title | Gender commodity marketing feminist identities and the promise of security |
| title_auth | Gender commodity marketing feminist identities and the promise of security |
| title_exact_search | Gender commodity marketing feminist identities and the promise of security |
| title_exact_search_txtP | Gender commodity marketing feminist identities and the promise of security |
| title_full | Gender commodity marketing feminist identities and the promise of security Robin Truth Goodman |
| title_fullStr | Gender commodity marketing feminist identities and the promise of security Robin Truth Goodman |
| title_full_unstemmed | Gender commodity marketing feminist identities and the promise of security Robin Truth Goodman |
| title_short | Gender commodity |
| title_sort | gender commodity marketing feminist identities and the promise of security |
| title_sub | marketing feminist identities and the promise of security |
| topic | Weiblichkeit (DE-588)4079101-4 gnd Massenmedien (DE-588)4037877-9 gnd Feminismus (DE-588)4222126-2 gnd Literatur (DE-588)4035964-5 gnd Geschlechterrolle Motiv (DE-588)4222106-7 gnd |
| topic_facet | Weiblichkeit Massenmedien Feminismus Literatur Geschlechterrolle Motiv |
| url | https://doi.org/10.5040/9781501388057?locatt=label:secondary_bloomsburyCollections |
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