"This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g., theater, advertising, books, games, newspapers) alongside the technological, economic, and cultural conditions under which they emerged in the Ang...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Meyer, Christina (HerausgeberIn), Pietrzak-Franger, Monika 1978- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London ; New York Routledge 2022
Schriftenreihe:	Routledge advances in transmedia studies
Schlagworte:	Geschichte 1800-1900 Mass media / History / 19th century Marketing Multilevel marketing Mass media / Technological innovations Mass media and culture Mass media Massenmedien Multi-Level-Marketing Technische Innovation Englisches Sprachgebiet Aufsatzsammlung
Zusammenfassung:	"This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g., theater, advertising, books, games, newspapers) alongside the technological, economic, and cultural conditions under which they emerged in the Anglophone world. By exploring engagement tactics and forms of audience participation, the book affords insight into the role that social agents - e.g., individual authors, publishing houses, theatre show producers, lithograph companies, toy manufacturers, newspaper syndicates, or advertisers - played in the production, distribution, and consumption of Victorian media. It considers such examples as Sherlock Holmes, Kewpie Dolls, media forms and practices such as cut-outs, popular lectures, telephone conversations or early theater broadcasting, and such authors as Nellie Bly, Mark Twain, and Walter Besant, offering insight into the variety of transmedia practices present in the long nineteenth century. The book brings together methods and theories from comics studies, communication and media studies, English and American studies, narratology and more, and proposes fresh ways to think about transmediality. Though the target audiences are students, teachers, and scholars in the humanities, the book will also resonate with non-academic readers interested in how media contents are produced, disseminated, and consumed, and with what implications"--
Beschreibung:	XIV, 193 Seiten Illustrationen (schwarz-weiß)