Consumer neuroscience:
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Massachusetts ; London, England
The MIT Press
[2017]
|
| Schlagworte: | |
| Online-Zugang: | FHD01 |
| Zusammenfassung: | A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780262341615 |
Internformat
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:03:20Z |
| indexdate | 2024-07-10T09:21:48Z |
| institution | BVB |
| isbn | 9780262341615 |
| language | English |
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| publishDate | 2017 |
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| publisher | The MIT Press |
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| spelling | Consumer neuroscience edited by Moran Cerf and Manuel Garcia-Garcia Cambridge, Massachusetts ; London, England The MIT Press [2017] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services Consumers / Psychology Consumer behavior Brand choice / Psychological aspects Neurons / Physiology Neural transmission BUSINESS & ECONOMICS / General bisacsh Neurons / Physiology fast Neural transmission fast Consumers / Psychology fast Consumer behavior fast Business fast Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Neurowissenschaften (DE-588)7555119-6 gnd rswk-swf Neuromarketing (DE-588)7601901-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s Neurowissenschaften (DE-588)7555119-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Cerf, Moran edt García García, Manuel edt Kotler, Philip 1931- (DE-588)121409600 aui Erscheint auch als Online-Ausgabe 9780262341608 Erscheint auch als Druck-Ausgabe, hardcover 9780262036597 |
| spellingShingle | Consumer neuroscience Consumers / Psychology Consumer behavior Brand choice / Psychological aspects Neurons / Physiology Neural transmission BUSINESS & ECONOMICS / General bisacsh Neurons / Physiology fast Neural transmission fast Consumers / Psychology fast Consumer behavior fast Business fast Verbraucherverhalten (DE-588)4062644-1 gnd Neurowissenschaften (DE-588)7555119-6 gnd Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)7555119-6 (DE-588)7601901-9 |
| title | Consumer neuroscience |
| title_auth | Consumer neuroscience |
| title_exact_search | Consumer neuroscience |
| title_exact_search_txtP | Consumer neuroscience |
| title_full | Consumer neuroscience edited by Moran Cerf and Manuel Garcia-Garcia |
| title_fullStr | Consumer neuroscience edited by Moran Cerf and Manuel Garcia-Garcia |
| title_full_unstemmed | Consumer neuroscience edited by Moran Cerf and Manuel Garcia-Garcia |
| title_short | Consumer neuroscience |
| title_sort | consumer neuroscience |
| topic | Consumers / Psychology Consumer behavior Brand choice / Psychological aspects Neurons / Physiology Neural transmission BUSINESS & ECONOMICS / General bisacsh Neurons / Physiology fast Neural transmission fast Consumers / Psychology fast Consumer behavior fast Business fast Verbraucherverhalten (DE-588)4062644-1 gnd Neurowissenschaften (DE-588)7555119-6 gnd Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Consumers / Psychology Consumer behavior Brand choice / Psychological aspects Neurons / Physiology Neural transmission BUSINESS & ECONOMICS / General Business Verbraucherverhalten Neurowissenschaften Neuromarketing |
| work_keys_str_mv | AT cerfmoran consumerneuroscience AT garciagarciamanuel consumerneuroscience AT kotlerphilip consumerneuroscience |