Absolute essentials of marketing research:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2022
|
| Schriftenreihe: | Absolute essentials of business and economics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 113 Seiten |
| ISBN: | 9780367760335 9780367760342 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1805079513834455040 |
|---|---|
| adam_text |
Contents Introduction 1 1 Understanding the research process 2 2 Developing a hypothesis and research question 15 3 Conducting secondary research 27 4 Determining the research sample 39 5 Writing quantitative research surveys 51 6 Conducting qualitative focus groups 63 7 Interviews, observation, and projective techniques 75 8 Analysing research results 88 9 Preparing reports 100 Index 112 |
| adam_txt |
Contents Introduction 1 1 Understanding the research process 2 2 Developing a hypothesis and research question 15 3 Conducting secondary research 27 4 Determining the research sample 39 5 Writing quantitative research surveys 51 6 Conducting qualitative focus groups 63 7 Interviews, observation, and projective techniques 75 8 Analysing research results 88 9 Preparing reports 100 Index 112 |
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| author | Kolb, Bonita M. |
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| isbn | 9780367760335 9780367760342 |
| language | English |
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| series2 | Absolute essentials of business and economics |
| spelling | Kolb, Bonita M. Verfasser (DE-588)1127784455 aut Absolute essentials of marketing research Bonita M. Kolb London ; New York Routledge 2022 113 Seiten txt rdacontent n rdamedia nc rdacarrier Absolute essentials of business and economics Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s b DE-604 Erscheint auch als Online-Ausgabe 978-1-003-16519-4 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033186060&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kolb, Bonita M. Absolute essentials of marketing research Marketingforschung (DE-588)4200055-5 gnd |
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| title | Absolute essentials of marketing research |
| title_auth | Absolute essentials of marketing research |
| title_exact_search | Absolute essentials of marketing research |
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| title_full | Absolute essentials of marketing research Bonita M. Kolb |
| title_fullStr | Absolute essentials of marketing research Bonita M. Kolb |
| title_full_unstemmed | Absolute essentials of marketing research Bonita M. Kolb |
| title_short | Absolute essentials of marketing research |
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| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung Lehrbuch |
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