Demand Articulation of Emerging Technologies: Investigating the Longitudinal Dynamics of Innovation
In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of "demand articulation." Marketing scholars have summarized that this concept is an import...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle-upon-Tyne
Cambridge Scholars Publisher
2019
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Zusammenfassung: | In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of "demand articulation." Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information.In order to better understand this idea, the book is organized into five categories, providing various insights into contextual change in innovation. These categories are: defense-centric; commercialization-centric; core competency-centric, innovation wave-centric, and fourth industrial revolution-centric. For each chapter, a specific industrial product is selected for analysis, and the longitudinal dynamics of demand articulation of emerging technologies are analysed |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (179 Seiten) |
| ISBN: | 9781527541658 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047697908 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220120s2019 |||| o||u| ||||||eng d | ||
| 020 | |a 9781527541658 |9 978-1-5275-4165-8 | ||
| 035 | |a (ZDB-30-PQE)EBC5962806 | ||
| 035 | |a (ZDB-30-PAD)EBC5962806 | ||
| 035 | |a (ZDB-89-EBL)EBL5962806 | ||
| 035 | |a (OCoLC)1125114070 | ||
| 035 | |a (DE-599)BVBBV047697908 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Kodama, Fumio |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Demand Articulation of Emerging Technologies |b Investigating the Longitudinal Dynamics of Innovation |
| 264 | 1 | |a Newcastle-upon-Tyne |b Cambridge Scholars Publisher |c 2019 | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 Online-Ressource (179 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Intro -- Contents -- List of Figures -- List of Tables -- Preface -- Introduction -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Index | |
| 520 | |a In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of "demand articulation." Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information.In order to better understand this idea, the book is organized into five categories, providing various insights into contextual change in innovation. These categories are: defense-centric; commercialization-centric; core competency-centric, innovation wave-centric, and fourth industrial revolution-centric. For each chapter, a specific industrial product is selected for analysis, and the longitudinal dynamics of demand articulation of emerging technologies are analysed | ||
| 650 | 4 | |a Technological innovations-Marketing.. | |
| 650 | 4 | |a New products-Marketing | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Kodama, Fumio |t Demand Articulation of Emerging Technologies |d Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2019 |z 9781527539402 |
| 912 | |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033081873 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=5962806 |l HWR01 |p ZDB-30-PQE |q HWR_PDA_PQE |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804183186015518720 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Kodama, Fumio |
| author_facet | Kodama, Fumio |
| author_role | aut |
| author_sort | Kodama, Fumio |
| author_variant | f k fk |
| building | Verbundindex |
| bvnumber | BV047697908 |
| collection | ZDB-30-PQE |
| contents | Intro -- Contents -- List of Figures -- List of Tables -- Preface -- Introduction -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Index |
| ctrlnum | (ZDB-30-PQE)EBC5962806 (ZDB-30-PAD)EBC5962806 (ZDB-89-EBL)EBL5962806 (OCoLC)1125114070 (DE-599)BVBBV047697908 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02666nmm a2200409zc 4500</leader><controlfield tag="001">BV047697908</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220120s2019 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781527541658</subfield><subfield code="9">978-1-5275-4165-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC5962806</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC5962806</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL5962806</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1125114070</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047697908</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kodama, Fumio</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Demand Articulation of Emerging Technologies</subfield><subfield code="b">Investigating the Longitudinal Dynamics of Innovation</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Newcastle-upon-Tyne</subfield><subfield code="b">Cambridge Scholars Publisher</subfield><subfield code="c">2019</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (179 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Intro -- Contents -- List of Figures -- List of Tables -- Preface -- Introduction -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of "demand articulation." Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information.In order to better understand this idea, the book is organized into five categories, providing various insights into contextual change in innovation. These categories are: defense-centric; commercialization-centric; core competency-centric, innovation wave-centric, and fourth industrial revolution-centric. For each chapter, a specific industrial product is selected for analysis, and the longitudinal dynamics of demand articulation of emerging technologies are analysed</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technological innovations-Marketing..</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products-Marketing</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Kodama, Fumio</subfield><subfield code="t">Demand Articulation of Emerging Technologies</subfield><subfield code="d">Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2019</subfield><subfield code="z">9781527539402</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033081873</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=5962806</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047697908 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:58:07Z |
| indexdate | 2024-07-10T09:19:26Z |
| institution | BVB |
| isbn | 9781527541658 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033081873 |
| oclc_num | 1125114070 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (179 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Cambridge Scholars Publisher |
| record_format | marc |
| spelling | Kodama, Fumio Verfasser aut Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation Newcastle-upon-Tyne Cambridge Scholars Publisher 2019 ©2019 1 Online-Ressource (179 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Contents -- List of Figures -- List of Tables -- Preface -- Introduction -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Index In today's high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of "demand articulation." Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm's challenge is to unearth that information.In order to better understand this idea, the book is organized into five categories, providing various insights into contextual change in innovation. These categories are: defense-centric; commercialization-centric; core competency-centric, innovation wave-centric, and fourth industrial revolution-centric. For each chapter, a specific industrial product is selected for analysis, and the longitudinal dynamics of demand articulation of emerging technologies are analysed Technological innovations-Marketing.. New products-Marketing Erscheint auch als Druck-Ausgabe Kodama, Fumio Demand Articulation of Emerging Technologies Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2019 9781527539402 |
| spellingShingle | Kodama, Fumio Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation Intro -- Contents -- List of Figures -- List of Tables -- Preface -- Introduction -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Index Technological innovations-Marketing.. New products-Marketing |
| title | Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation |
| title_auth | Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation |
| title_exact_search | Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation |
| title_exact_search_txtP | Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation |
| title_full | Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation |
| title_fullStr | Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation |
| title_full_unstemmed | Demand Articulation of Emerging Technologies Investigating the Longitudinal Dynamics of Innovation |
| title_short | Demand Articulation of Emerging Technologies |
| title_sort | demand articulation of emerging technologies investigating the longitudinal dynamics of innovation |
| title_sub | Investigating the Longitudinal Dynamics of Innovation |
| topic | Technological innovations-Marketing.. New products-Marketing |
| topic_facet | Technological innovations-Marketing.. New products-Marketing |
| work_keys_str_mv | AT kodamafumio demandarticulationofemergingtechnologiesinvestigatingthelongitudinaldynamicsofinnovation |