Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence
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| Weitere Verfasser: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2022
Cham Springer International Publishing |
| Schriftenreihe: | Palgrave Studies of Marketing in Emerging Economies
|
| Schlagworte: | |
| Online-Zugang: | DE-522 DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-473 DE-19 DE-703 DE-20 DE-706 DE-824 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XXII, 299 Seiten) 10 Illustrationen |
| ISBN: | 9783030813376 |
| DOI: | 10.1007/978-3-030-81337-6 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 955969 |
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| _version_ | 1806873465912819712 |
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| author2 | Anning-Dorson, Thomas Hinson, Robert Coffie, Stanley Bosah, Genevieve Abdul-Hamid, Ibn Kailan |
| author2_role | edt edt edt edt edt |
| author2_variant | t a d tad r h rh s c sc g b gb i k a h ika ikah |
| author_GND | (DE-588)1284125564 (DE-588)1121307914 (DE-588)1284125777 (DE-588)1280838426 (DE-588)1151822299 |
| author_facet | Anning-Dorson, Thomas Hinson, Robert Coffie, Stanley Bosah, Genevieve Abdul-Hamid, Ibn Kailan |
| building | Verbundindex |
| bvnumber | BV047690844 |
| classification_rvk | QG 020 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-81337-6 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | Schwellenländer (DE-588)4053920-9 gnd |
| geographic_facet | Schwellenländer |
| id | DE-604.BV047690844 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:57:16Z |
| indexdate | 2024-08-09T04:00:17Z |
| institution | BVB |
| isbn | 9783030813376 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033074845 |
| oclc_num | 1298742718 |
| open_access_boolean | |
| owner | DE-860 DE-19 DE-BY-UBM DE-1046 DE-1043 DE-Aug4 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-20 DE-1051 DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-703 DE-706 DE-634 DE-739 DE-83 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-11 |
| owner_facet | DE-860 DE-19 DE-BY-UBM DE-1046 DE-1043 DE-Aug4 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-20 DE-1051 DE-92 DE-824 DE-2070s DE-522 DE-573 DE-M347 DE-703 DE-706 DE-634 DE-739 DE-83 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-11 |
| physical | 1 Online-Ressource (XXII, 299 Seiten) 10 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| series2 | Palgrave Studies of Marketing in Emerging Economies |
| spellingShingle | Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence Marketing Emerging Markets/Globalization Globalization Markets Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4398432-0 (DE-588)4053920-9 (DE-588)4143413-4 |
| title | Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence |
| title_auth | Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence |
| title_exact_search | Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence |
| title_exact_search_txtP | Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence |
| title_full | Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid, editors |
| title_fullStr | Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid, editors |
| title_full_unstemmed | Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid, editors |
| title_short | Marketing Communications in Emerging Economies, Volume II |
| title_sort | marketing communications in emerging economies volume ii conceptual issues and empirical evidence |
| title_sub | Conceptual Issues and Empirical Evidence |
| topic | Marketing Emerging Markets/Globalization Globalization Markets Marketing (DE-588)4037589-4 gnd Emerging Market (DE-588)4398432-0 gnd |
| topic_facet | Marketing Emerging Markets/Globalization Globalization Markets Emerging Market Schwellenländer Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-030-81337-6 |
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