Winning with Data in the Business of Sports: CRM and Analytics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton
Taylor & Francis Group
2021
|
| Ausgabe: | 2nd ed |
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (243 pages) |
| ISBN: | 9781000340198 |
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| 505 | 8 | |a Cover -- Half Title -- Title -- Copyright -- Contents -- List of figures -- Foreword -- Preface to the second edition -- Preface to the first edition -- 1 CRM for the digital age -- 2 The principles of CRM -- 3 The importance of data -- 4 Business intelligence and data analytics -- 5 CRM technology stack -- 6 Data-driven marketing -- 7 The role of CRM and data in sponsorship -- 8 Business change, change management, and culture -- 9 Data and the law -- 10 Where do we go from here? -- Conclusion -- Index | |
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Datensatz im Suchindex
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| contents | Cover -- Half Title -- Title -- Copyright -- Contents -- List of figures -- Foreword -- Preface to the second edition -- Preface to the first edition -- 1 CRM for the digital age -- 2 The principles of CRM -- 3 The importance of data -- 4 Business intelligence and data analytics -- 5 CRM technology stack -- 6 Data-driven marketing -- 7 The role of CRM and data in sponsorship -- 8 Business change, change management, and culture -- 9 Data and the law -- 10 Where do we go from here? -- Conclusion -- Index |
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| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV047689070 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:57:01Z |
| indexdate | 2024-07-10T09:19:15Z |
| institution | BVB |
| isbn | 9781000340198 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033073085 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 online resource (243 pages) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Taylor & Francis Group |
| record_format | marc |
| spelling | Green, Fiona Verfasser aut Winning with Data in the Business of Sports CRM and Analytics 2nd ed Milton Taylor & Francis Group 2021 ©2021 1 online resource (243 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Half Title -- Title -- Copyright -- Contents -- List of figures -- Foreword -- Preface to the second edition -- Preface to the first edition -- 1 CRM for the digital age -- 2 The principles of CRM -- 3 The importance of data -- 4 Business intelligence and data analytics -- 5 CRM technology stack -- 6 Data-driven marketing -- 7 The role of CRM and data in sponsorship -- 8 Business change, change management, and culture -- 9 Data and the law -- 10 Where do we go from here? -- Conclusion -- Index Erscheint auch als Druck-Ausgabe Green, Fiona Winning with Data in the Business of Sports Milton : Taylor & Francis Group,c2021 9780367611958 |
| spellingShingle | Green, Fiona Winning with Data in the Business of Sports CRM and Analytics Cover -- Half Title -- Title -- Copyright -- Contents -- List of figures -- Foreword -- Preface to the second edition -- Preface to the first edition -- 1 CRM for the digital age -- 2 The principles of CRM -- 3 The importance of data -- 4 Business intelligence and data analytics -- 5 CRM technology stack -- 6 Data-driven marketing -- 7 The role of CRM and data in sponsorship -- 8 Business change, change management, and culture -- 9 Data and the law -- 10 Where do we go from here? -- Conclusion -- Index |
| title | Winning with Data in the Business of Sports CRM and Analytics |
| title_auth | Winning with Data in the Business of Sports CRM and Analytics |
| title_exact_search | Winning with Data in the Business of Sports CRM and Analytics |
| title_exact_search_txtP | Winning with Data in the Business of Sports CRM and Analytics |
| title_full | Winning with Data in the Business of Sports CRM and Analytics |
| title_fullStr | Winning with Data in the Business of Sports CRM and Analytics |
| title_full_unstemmed | Winning with Data in the Business of Sports CRM and Analytics |
| title_short | Winning with Data in the Business of Sports |
| title_sort | winning with data in the business of sports crm and analytics |
| title_sub | CRM and Analytics |
| work_keys_str_mv | AT greenfiona winningwithdatainthebusinessofsportscrmandanalytics |