Technology entrepreneurship: taking innovation to the marketplace
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; San Diego, CA ; Cambridge, MA ; Oxford
Academic Press, an imprint of Elsevier
[2021]
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | DE-M347 Volltext |
| Beschreibung: | 1 Online-Ressource (xx, 416 Seiten) |
| ISBN: | 9780128223253 |
| DOI: | 10.1016/C2019-0-02983-4 |
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| 245 | 1 | 0 | |a Technology entrepreneurship |b taking innovation to the marketplace |c Thomas N. Duening (El Pomar Chair of Business & Entrepreneurship, University of Colorado Colorado Springs, CO, United States), Robert D. Hisrich (Bridgestone Professor of International Business, Kent State University, Cleveland, OH, United States), Michael A. Lechter (MS Capital, LLC, Paradise Valley, AZ, United States) |
| 250 | |a Third edition | ||
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| 505 | 8 | |a Front Cover -- Technology Entrepreneurship -- Copyright Page -- Dedication -- Contents -- About the Authors -- Foreword -- Preface -- Acknowledgments -- 1 Technology Entrepreneurs in the Global Economy -- Introduction -- Trends and Opportunities in Technology Entrepreneurship -- The Global Opportunity -- Intellectual Foundations -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 2 Becoming an Entrepreneur -- Introduction -- Entrepreneurial Persistence -- Entrepreneurial Identity -- The Entrepreneurial Virtues -- Value Creation -- Respect the Market -- Honor Contracts and Promises -- Be Resourceful and Optimistic -- Be Resilient and Rebound From Failure -- Chapter Summary -- Keyterms -- Additional Reading -- 3 Creating Your Venture -- Introduction -- Six Fundamental Venture Types -- Business to Business -- Business to Consumer -- Business to Government -- The Idea Generation Process -- Step 1: Identify a Point of Pain -- Step 2: Innovate a Product or Service -- Step 3: Test Business Models -- Step 4: Customer Acquisition -- The Opportunity Register -- Nontraditional Idea Sources -- Read Alternative Literature -- Visit New Places and Experience New Things -- Meet Thought Leaders -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 4 Understanding Your Market -- Introduction -- The Market -- Market Segmentation Techniques -- Geographic Segmentation -- Demographic Segmentation -- Brand Loyalty Segmentation -- Just-noticeable Difference Segmentation -- Key Element Segmentation -- Product/service Segmentation -- Psychographic Segmentation -- Industry and Competitive Analysis -- Assistance -- General Information -- Industry and Market Information -- Competitive Company and Product/service Information -- Government Sources -- Search Engines -- Trade Associations -- Trade Publications | |
| 505 | 8 | |a Customer Value -- Stages in the Buying Process -- Need Arousal -- Information Search -- Evaluation -- Purchase Decision -- Postpurchase Behavior -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 5 Developing Your Products -- Introduction -- Product Planning and Development -- The Idea Development Process -- Describe the Idea and Competition -- Determine the Need -- Modify and Validate -- Develop a Marketing Plan -- Develop the Final Product or Service -- Launch the Idea -- The Concept of Newness -- Newness to the Consumer -- Newness to the Organization -- Newness to the Distribution System -- Opportunity Assessment Plan -- The Diffusion Process -- Adoption Process -- The Product Life Cycle -- Rapid Technology Change in Rapidly Changing Markets -- Disruptive Technology -- Technology and the Market -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 6 Protecting Your Intellectual Property -- Introduction -- IP and Technology Ventures -- IP Protection -- Recognizing IP -- Record Keeping -- Record Keeping Procedures -- Guidelines for Record-Keeping -- Trade Secrets -- Procedures for Trade Secret Protection -- Patents -- The Patent Application -- Written Description -- Claims -- Exclusive Right -- Patentability -- Patent Eligibility -- Novelty and Nonobviousness -- The Patent Examination Process -- Patent Pending -- Patent Ownership -- International Patents -- Copyrights -- Considerations with Respect to Software -- Copyrights and the Internet -- Notice -- Copyright Registration -- Copyright Ownership -- Mask Works -- Trademarks -- Acquiring Trademark Rights -- Use-based Common-Law and Combination Use-Based Registration Systems -- Pure Registration Systems -- Registering a Trademark -- Trademark Notice Symbols -- International Protection of Trademarks | |
| 505 | 8 | |a The Strength of a Mark -- Choosing a Mark -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 7 Legal Structure and Equity Distribution -- Introduction -- Ownership and Liability Issues -- Limited Versus Unlimited Liability -- The Extent of Limited Liability -- Choice of Legal Structure -- Sole Proprietorship -- General Partnership -- Limited Partnership -- Corporation -- Structure of a Corporation -- US Tax Laws and Corporation Types -- Maintaining Corporate Status -- Limited Liability Company -- LLC Characteristics -- Limited Liability Entities-A Comparison -- Participants and Capital Growth Strategy -- Taxation -- Distribution of Profits and Losses -- Formalities and Regulatory Burden -- Equity and Equity Types -- Corporate Stocks -- Common Stock -- Preferred Stock -- Preferred Stock Distributions -- Convertibility -- Participating Preferred -- Voting Rights -- Founder's Stock -- Raising Capital -- Equity Distribution in the Nascent Venture -- Employee Stock Options -- Vesting -- Restrictive Clauses -- Tax Issues -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 8 Financing the Venture -- Introduction -- Finance for Entrepreneurs -- Financial Forecasting -- The Sales Forecast -- The Income Statement -- The Cash Flow Statement -- The Balance Sheet -- Financial Statement Analysis -- Financial Management -- Credit and Collections Policies -- Inventory Management -- Purchase of Capital Assets -- Payment of Debt -- Payment of Dividends -- Capital Budgeting -- Key Takeaways -- Keyterms -- 9 Acquiring Capital Resources -- Introduction -- The Role of Capital -- Equity Financing -- Securities and Exchange Commission Rules -- Costs of Equity Financing -- Sources of Equity Financing -- Angel Financing -- Venture Capital -- What Do Venture Capital Firms Look For? -- Debt Financing | |
| 505 | 8 | |a Institutional Lender Requirements -- Loan Rates, Payment Methods, and Lender Types -- Small Business Administration Loans -- Fundraising Tools and Techniques -- Subscription Agreement -- Elevator Pitch -- Alternatives to Debt and Equity Financing -- Small Business Innovation Research -- Small Business Technology Transfer -- Bootstrap Financing -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- 10 Launching Your Venture -- Introduction -- The Business Plan -- Writing the Business Plan -- Purpose of the Plan -- Elements of a Business Plan -- Section 1 -- Section 2 -- Description of the Business -- Description of Industry -- The Technology Plan -- The Marketing Plan -- The Financial Plan -- The Production Plan -- The Organizational Plan -- The Operational Plan -- Section 3 -- Market Entry Positioning -- Market Penetration Strategy -- First Mover Advantage -- Value Chain Analysis -- Developing a Contingency Plan -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 11 Marketing Your Venture -- Introduction -- The Marketing Mix -- Product Mix -- Pricing -- Placement (Distribution) -- Promotion -- The Promotion Budget -- International Entrepreneurial Marketing -- Definition of International Entrepreneurial Marketing -- International Entrepreneurial Marketing Terminology -- Aspects of International Trade -- Culture and International Entrepreneurial Marketing -- An International Entrepreneurial Marketing Program -- Measuring the Effectiveness of a Marketing Expenditure -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 12 Contracts -- Introduction -- Sources of Contract Law -- Contract Formation -- The Offer -- The Counteroffer -- Acceptance -- Acceptance Over the Internet -- Revocation of Offer or Acceptance -- Consideration | |
| 505 | 8 | |a Defenses Against Contract Enforcement -- Performance and Breach -- Conditions -- Excusing Less Than Complete Performance -- Damages -- Rescission and Restitution -- Specific Performance -- Quasi-Contract -- Reformation -- Anatomy of a Contract -- Preamble -- Recitals -- Definitions -- Performance -- Intellectual Property -- Consideration -- Representations and Warranties -- Indemnity -- Term and Termination -- Miscellaneous Provisions -- Types of Agreements Encountered -- Partnership, Operating, and Shareholders Agreements -- Employment Agreements -- Noncompete Agreements -- Confidentiality Agreements -- Consulting and Development Agreements -- Maintenance and Support Agreements -- Manufacturing Agreements -- Assignment Agreements -- License Agreements -- Patent Licenses -- Know-How Licenses -- Trademark Licenses -- Franchise Agreements -- Technical Services Agreements -- Distribution Agreements -- Value-Added Reseller and Original Equipment Manufacturer Agreements -- Purchase Agreements -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 13 Managing the Venture: Strategy and Operations -- Introduction -- Managing Venture Strategy -- Product and Service Positioning -- Strategy Frameworks -- Strategic Planning -- SWOT Analysis -- Stakeholders and Strategy -- Employees -- Customers -- Suppliers -- Shareholders -- Community -- Managing Venture Operations -- Operations Strategy -- Competitive Priorities -- Operating System Decisions -- Focus, Trade-Offs, and Operations Strategy in a New Venture -- Supply Chain Management -- Process Management -- Process Choice -- Process Analysis and Improvement -- Scalability -- Lean Thinking -- Flexibility -- Key Takeaways -- Keyterms -- 14 Venture Leadership -- Introduction -- Entrepreneurial Leadership -- Influence -- Leadership Skills -- Analytical Skills -- Decision-Making Skills | |
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Datensatz im Suchindex
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| author | Duening, Thomas N. Hisrich, Robert D. 1944- Lechter, Michael A. |
| author_GND | (DE-588)1236703782 (DE-588)170127915 (DE-588)1236704479 |
| author_facet | Duening, Thomas N. Hisrich, Robert D. 1944- Lechter, Michael A. |
| author_role | aut aut aut |
| author_sort | Duening, Thomas N. |
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| bvnumber | BV047688344 |
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| contents | Front Cover -- Technology Entrepreneurship -- Copyright Page -- Dedication -- Contents -- About the Authors -- Foreword -- Preface -- Acknowledgments -- 1 Technology Entrepreneurs in the Global Economy -- Introduction -- Trends and Opportunities in Technology Entrepreneurship -- The Global Opportunity -- Intellectual Foundations -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 2 Becoming an Entrepreneur -- Introduction -- Entrepreneurial Persistence -- Entrepreneurial Identity -- The Entrepreneurial Virtues -- Value Creation -- Respect the Market -- Honor Contracts and Promises -- Be Resourceful and Optimistic -- Be Resilient and Rebound From Failure -- Chapter Summary -- Keyterms -- Additional Reading -- 3 Creating Your Venture -- Introduction -- Six Fundamental Venture Types -- Business to Business -- Business to Consumer -- Business to Government -- The Idea Generation Process -- Step 1: Identify a Point of Pain -- Step 2: Innovate a Product or Service -- Step 3: Test Business Models -- Step 4: Customer Acquisition -- The Opportunity Register -- Nontraditional Idea Sources -- Read Alternative Literature -- Visit New Places and Experience New Things -- Meet Thought Leaders -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 4 Understanding Your Market -- Introduction -- The Market -- Market Segmentation Techniques -- Geographic Segmentation -- Demographic Segmentation -- Brand Loyalty Segmentation -- Just-noticeable Difference Segmentation -- Key Element Segmentation -- Product/service Segmentation -- Psychographic Segmentation -- Industry and Competitive Analysis -- Assistance -- General Information -- Industry and Market Information -- Competitive Company and Product/service Information -- Government Sources -- Search Engines -- Trade Associations -- Trade Publications Customer Value -- Stages in the Buying Process -- Need Arousal -- Information Search -- Evaluation -- Purchase Decision -- Postpurchase Behavior -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 5 Developing Your Products -- Introduction -- Product Planning and Development -- The Idea Development Process -- Describe the Idea and Competition -- Determine the Need -- Modify and Validate -- Develop a Marketing Plan -- Develop the Final Product or Service -- Launch the Idea -- The Concept of Newness -- Newness to the Consumer -- Newness to the Organization -- Newness to the Distribution System -- Opportunity Assessment Plan -- The Diffusion Process -- Adoption Process -- The Product Life Cycle -- Rapid Technology Change in Rapidly Changing Markets -- Disruptive Technology -- Technology and the Market -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 6 Protecting Your Intellectual Property -- Introduction -- IP and Technology Ventures -- IP Protection -- Recognizing IP -- Record Keeping -- Record Keeping Procedures -- Guidelines for Record-Keeping -- Trade Secrets -- Procedures for Trade Secret Protection -- Patents -- The Patent Application -- Written Description -- Claims -- Exclusive Right -- Patentability -- Patent Eligibility -- Novelty and Nonobviousness -- The Patent Examination Process -- Patent Pending -- Patent Ownership -- International Patents -- Copyrights -- Considerations with Respect to Software -- Copyrights and the Internet -- Notice -- Copyright Registration -- Copyright Ownership -- Mask Works -- Trademarks -- Acquiring Trademark Rights -- Use-based Common-Law and Combination Use-Based Registration Systems -- Pure Registration Systems -- Registering a Trademark -- Trademark Notice Symbols -- International Protection of Trademarks The Strength of a Mark -- Choosing a Mark -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 7 Legal Structure and Equity Distribution -- Introduction -- Ownership and Liability Issues -- Limited Versus Unlimited Liability -- The Extent of Limited Liability -- Choice of Legal Structure -- Sole Proprietorship -- General Partnership -- Limited Partnership -- Corporation -- Structure of a Corporation -- US Tax Laws and Corporation Types -- Maintaining Corporate Status -- Limited Liability Company -- LLC Characteristics -- Limited Liability Entities-A Comparison -- Participants and Capital Growth Strategy -- Taxation -- Distribution of Profits and Losses -- Formalities and Regulatory Burden -- Equity and Equity Types -- Corporate Stocks -- Common Stock -- Preferred Stock -- Preferred Stock Distributions -- Convertibility -- Participating Preferred -- Voting Rights -- Founder's Stock -- Raising Capital -- Equity Distribution in the Nascent Venture -- Employee Stock Options -- Vesting -- Restrictive Clauses -- Tax Issues -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 8 Financing the Venture -- Introduction -- Finance for Entrepreneurs -- Financial Forecasting -- The Sales Forecast -- The Income Statement -- The Cash Flow Statement -- The Balance Sheet -- Financial Statement Analysis -- Financial Management -- Credit and Collections Policies -- Inventory Management -- Purchase of Capital Assets -- Payment of Debt -- Payment of Dividends -- Capital Budgeting -- Key Takeaways -- Keyterms -- 9 Acquiring Capital Resources -- Introduction -- The Role of Capital -- Equity Financing -- Securities and Exchange Commission Rules -- Costs of Equity Financing -- Sources of Equity Financing -- Angel Financing -- Venture Capital -- What Do Venture Capital Firms Look For? -- Debt Financing Institutional Lender Requirements -- Loan Rates, Payment Methods, and Lender Types -- Small Business Administration Loans -- Fundraising Tools and Techniques -- Subscription Agreement -- Elevator Pitch -- Alternatives to Debt and Equity Financing -- Small Business Innovation Research -- Small Business Technology Transfer -- Bootstrap Financing -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- 10 Launching Your Venture -- Introduction -- The Business Plan -- Writing the Business Plan -- Purpose of the Plan -- Elements of a Business Plan -- Section 1 -- Section 2 -- Description of the Business -- Description of Industry -- The Technology Plan -- The Marketing Plan -- The Financial Plan -- The Production Plan -- The Organizational Plan -- The Operational Plan -- Section 3 -- Market Entry Positioning -- Market Penetration Strategy -- First Mover Advantage -- Value Chain Analysis -- Developing a Contingency Plan -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 11 Marketing Your Venture -- Introduction -- The Marketing Mix -- Product Mix -- Pricing -- Placement (Distribution) -- Promotion -- The Promotion Budget -- International Entrepreneurial Marketing -- Definition of International Entrepreneurial Marketing -- International Entrepreneurial Marketing Terminology -- Aspects of International Trade -- Culture and International Entrepreneurial Marketing -- An International Entrepreneurial Marketing Program -- Measuring the Effectiveness of a Marketing Expenditure -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 12 Contracts -- Introduction -- Sources of Contract Law -- Contract Formation -- The Offer -- The Counteroffer -- Acceptance -- Acceptance Over the Internet -- Revocation of Offer or Acceptance -- Consideration Defenses Against Contract Enforcement -- Performance and Breach -- Conditions -- Excusing Less Than Complete Performance -- Damages -- Rescission and Restitution -- Specific Performance -- Quasi-Contract -- Reformation -- Anatomy of a Contract -- Preamble -- Recitals -- Definitions -- Performance -- Intellectual Property -- Consideration -- Representations and Warranties -- Indemnity -- Term and Termination -- Miscellaneous Provisions -- Types of Agreements Encountered -- Partnership, Operating, and Shareholders Agreements -- Employment Agreements -- Noncompete Agreements -- Confidentiality Agreements -- Consulting and Development Agreements -- Maintenance and Support Agreements -- Manufacturing Agreements -- Assignment Agreements -- License Agreements -- Patent Licenses -- Know-How Licenses -- Trademark Licenses -- Franchise Agreements -- Technical Services Agreements -- Distribution Agreements -- Value-Added Reseller and Original Equipment Manufacturer Agreements -- Purchase Agreements -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 13 Managing the Venture: Strategy and Operations -- Introduction -- Managing Venture Strategy -- Product and Service Positioning -- Strategy Frameworks -- Strategic Planning -- SWOT Analysis -- Stakeholders and Strategy -- Employees -- Customers -- Suppliers -- Shareholders -- Community -- Managing Venture Operations -- Operations Strategy -- Competitive Priorities -- Operating System Decisions -- Focus, Trade-Offs, and Operations Strategy in a New Venture -- Supply Chain Management -- Process Management -- Process Choice -- Process Analysis and Improvement -- Scalability -- Lean Thinking -- Flexibility -- Key Takeaways -- Keyterms -- 14 Venture Leadership -- Introduction -- Entrepreneurial Leadership -- Influence -- Leadership Skills -- Analytical Skills -- Decision-Making Skills Communication Skills |
| ctrlnum | (ZDB-30-PQE)EBC6377044 (ZDB-30-PAD)EBC6377044 (ZDB-89-EBL)EBL6377044 (OCoLC)1294759328 (DE-599)BVBBV047688344 |
| dewey-full | 658.514 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.514 |
| dewey-search | 658.514 |
| dewey-sort | 3658.514 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Technik Wirtschaftswissenschaften |
| discipline_str_mv | Technik Wirtschaftswissenschaften |
| doi_str_mv | 10.1016/C2019-0-02983-4 |
| edition | Third edition |
| format | Electronic eBook |
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code="a">Customer Value -- Stages in the Buying Process -- Need Arousal -- Information Search -- Evaluation -- Purchase Decision -- Postpurchase Behavior -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 5 Developing Your Products -- Introduction -- Product Planning and Development -- The Idea Development Process -- Describe the Idea and Competition -- Determine the Need -- Modify and Validate -- Develop a Marketing Plan -- Develop the Final Product or Service -- Launch the Idea -- The Concept of Newness -- Newness to the Consumer -- Newness to the Organization -- Newness to the Distribution System -- Opportunity Assessment Plan -- The Diffusion Process -- Adoption Process -- The Product Life Cycle -- Rapid Technology Change in Rapidly Changing Markets -- Disruptive Technology -- Technology and the Market -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 6 Protecting Your Intellectual Property -- Introduction -- IP and Technology Ventures -- IP Protection -- Recognizing IP -- Record Keeping -- Record Keeping Procedures -- Guidelines for Record-Keeping -- Trade Secrets -- Procedures for Trade Secret Protection -- Patents -- The Patent Application -- Written Description -- Claims -- Exclusive Right -- Patentability -- Patent Eligibility -- Novelty and Nonobviousness -- The Patent Examination Process -- Patent Pending -- Patent Ownership -- International Patents -- Copyrights -- Considerations with Respect to Software -- Copyrights and the Internet -- Notice -- Copyright Registration -- Copyright Ownership -- Mask Works -- Trademarks -- Acquiring Trademark Rights -- Use-based Common-Law and Combination Use-Based Registration Systems -- Pure Registration Systems -- Registering a Trademark -- Trademark Notice Symbols -- International Protection of Trademarks</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The Strength of a Mark -- Choosing a Mark -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 7 Legal Structure and Equity Distribution -- Introduction -- Ownership and Liability Issues -- Limited Versus Unlimited Liability -- The Extent of Limited Liability -- Choice of Legal Structure -- Sole Proprietorship -- General Partnership -- Limited Partnership -- Corporation -- Structure of a Corporation -- US Tax Laws and Corporation Types -- Maintaining Corporate Status -- Limited Liability Company -- LLC Characteristics -- Limited Liability Entities-A Comparison -- Participants and Capital Growth Strategy -- Taxation -- Distribution of Profits and Losses -- Formalities and Regulatory Burden -- Equity and Equity Types -- Corporate Stocks -- Common Stock -- Preferred Stock -- Preferred Stock Distributions -- Convertibility -- Participating Preferred -- Voting Rights -- Founder's Stock -- Raising Capital -- Equity Distribution in the Nascent Venture -- Employee Stock Options -- Vesting -- Restrictive Clauses -- Tax Issues -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 8 Financing the Venture -- Introduction -- Finance for Entrepreneurs -- Financial Forecasting -- The Sales Forecast -- The Income Statement -- The Cash Flow Statement -- The Balance Sheet -- Financial Statement Analysis -- Financial Management -- Credit and Collections Policies -- Inventory Management -- Purchase of Capital Assets -- Payment of Debt -- Payment of Dividends -- Capital Budgeting -- Key Takeaways -- Keyterms -- 9 Acquiring Capital Resources -- Introduction -- The Role of Capital -- Equity Financing -- Securities and Exchange Commission Rules -- Costs of Equity Financing -- Sources of Equity Financing -- Angel Financing -- Venture Capital -- What Do Venture Capital Firms Look For? -- Debt Financing</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Institutional Lender Requirements -- Loan Rates, Payment Methods, and Lender Types -- Small Business Administration Loans -- Fundraising Tools and Techniques -- Subscription Agreement -- Elevator Pitch -- Alternatives to Debt and Equity Financing -- Small Business Innovation Research -- Small Business Technology Transfer -- Bootstrap Financing -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- 10 Launching Your Venture -- Introduction -- The Business Plan -- Writing the Business Plan -- Purpose of the Plan -- Elements of a Business Plan -- Section 1 -- Section 2 -- Description of the Business -- Description of Industry -- The Technology Plan -- The Marketing Plan -- The Financial Plan -- The Production Plan -- The Organizational Plan -- The Operational Plan -- Section 3 -- Market Entry Positioning -- Market Penetration Strategy -- First Mover Advantage -- Value Chain Analysis -- Developing a Contingency Plan -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 11 Marketing Your Venture -- Introduction -- The Marketing Mix -- Product Mix -- Pricing -- Placement (Distribution) -- Promotion -- The Promotion Budget -- International Entrepreneurial Marketing -- Definition of International Entrepreneurial Marketing -- International Entrepreneurial Marketing Terminology -- Aspects of International Trade -- Culture and International Entrepreneurial Marketing -- An International Entrepreneurial Marketing Program -- Measuring the Effectiveness of a Marketing Expenditure -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 12 Contracts -- Introduction -- Sources of Contract Law -- Contract Formation -- The Offer -- The Counteroffer -- Acceptance -- Acceptance Over the Internet -- Revocation of Offer or Acceptance -- Consideration</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Defenses Against Contract Enforcement -- Performance and Breach -- Conditions -- Excusing Less Than Complete 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| id | DE-604.BV047688344 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:57:01Z |
| indexdate | 2024-09-20T04:25:20Z |
| institution | BVB |
| isbn | 9780128223253 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033072360 |
| oclc_num | 1294759328 |
| open_access_boolean | |
| owner | DE-M347 |
| owner_facet | DE-M347 |
| physical | 1 Online-Ressource (xx, 416 Seiten) |
| psigel | ZDB-30-PQE ZDB-33-ESD ZDB-33-ESD FHM_Einzelkauf |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Academic Press, an imprint of Elsevier |
| record_format | marc |
| spelling | Duening, Thomas N. Verfasser (DE-588)1236703782 aut Technology entrepreneurship taking innovation to the marketplace Thomas N. Duening (El Pomar Chair of Business & Entrepreneurship, University of Colorado Colorado Springs, CO, United States), Robert D. Hisrich (Bridgestone Professor of International Business, Kent State University, Cleveland, OH, United States), Michael A. Lechter (MS Capital, LLC, Paradise Valley, AZ, United States) Third edition London ; San Diego, CA ; Cambridge, MA ; Oxford Academic Press, an imprint of Elsevier [2021] © 2021 1 Online-Ressource (xx, 416 Seiten) txt rdacontent c rdamedia cr rdacarrier Front Cover -- Technology Entrepreneurship -- Copyright Page -- Dedication -- Contents -- About the Authors -- Foreword -- Preface -- Acknowledgments -- 1 Technology Entrepreneurs in the Global Economy -- Introduction -- Trends and Opportunities in Technology Entrepreneurship -- The Global Opportunity -- Intellectual Foundations -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 2 Becoming an Entrepreneur -- Introduction -- Entrepreneurial Persistence -- Entrepreneurial Identity -- The Entrepreneurial Virtues -- Value Creation -- Respect the Market -- Honor Contracts and Promises -- Be Resourceful and Optimistic -- Be Resilient and Rebound From Failure -- Chapter Summary -- Keyterms -- Additional Reading -- 3 Creating Your Venture -- Introduction -- Six Fundamental Venture Types -- Business to Business -- Business to Consumer -- Business to Government -- The Idea Generation Process -- Step 1: Identify a Point of Pain -- Step 2: Innovate a Product or Service -- Step 3: Test Business Models -- Step 4: Customer Acquisition -- The Opportunity Register -- Nontraditional Idea Sources -- Read Alternative Literature -- Visit New Places and Experience New Things -- Meet Thought Leaders -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 4 Understanding Your Market -- Introduction -- The Market -- Market Segmentation Techniques -- Geographic Segmentation -- Demographic Segmentation -- Brand Loyalty Segmentation -- Just-noticeable Difference Segmentation -- Key Element Segmentation -- Product/service Segmentation -- Psychographic Segmentation -- Industry and Competitive Analysis -- Assistance -- General Information -- Industry and Market Information -- Competitive Company and Product/service Information -- Government Sources -- Search Engines -- Trade Associations -- Trade Publications Customer Value -- Stages in the Buying Process -- Need Arousal -- Information Search -- Evaluation -- Purchase Decision -- Postpurchase Behavior -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 5 Developing Your Products -- Introduction -- Product Planning and Development -- The Idea Development Process -- Describe the Idea and Competition -- Determine the Need -- Modify and Validate -- Develop a Marketing Plan -- Develop the Final Product or Service -- Launch the Idea -- The Concept of Newness -- Newness to the Consumer -- Newness to the Organization -- Newness to the Distribution System -- Opportunity Assessment Plan -- The Diffusion Process -- Adoption Process -- The Product Life Cycle -- Rapid Technology Change in Rapidly Changing Markets -- Disruptive Technology -- Technology and the Market -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 6 Protecting Your Intellectual Property -- Introduction -- IP and Technology Ventures -- IP Protection -- Recognizing IP -- Record Keeping -- Record Keeping Procedures -- Guidelines for Record-Keeping -- Trade Secrets -- Procedures for Trade Secret Protection -- Patents -- The Patent Application -- Written Description -- Claims -- Exclusive Right -- Patentability -- Patent Eligibility -- Novelty and Nonobviousness -- The Patent Examination Process -- Patent Pending -- Patent Ownership -- International Patents -- Copyrights -- Considerations with Respect to Software -- Copyrights and the Internet -- Notice -- Copyright Registration -- Copyright Ownership -- Mask Works -- Trademarks -- Acquiring Trademark Rights -- Use-based Common-Law and Combination Use-Based Registration Systems -- Pure Registration Systems -- Registering a Trademark -- Trademark Notice Symbols -- International Protection of Trademarks The Strength of a Mark -- Choosing a Mark -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 7 Legal Structure and Equity Distribution -- Introduction -- Ownership and Liability Issues -- Limited Versus Unlimited Liability -- The Extent of Limited Liability -- Choice of Legal Structure -- Sole Proprietorship -- General Partnership -- Limited Partnership -- Corporation -- Structure of a Corporation -- US Tax Laws and Corporation Types -- Maintaining Corporate Status -- Limited Liability Company -- LLC Characteristics -- Limited Liability Entities-A Comparison -- Participants and Capital Growth Strategy -- Taxation -- Distribution of Profits and Losses -- Formalities and Regulatory Burden -- Equity and Equity Types -- Corporate Stocks -- Common Stock -- Preferred Stock -- Preferred Stock Distributions -- Convertibility -- Participating Preferred -- Voting Rights -- Founder's Stock -- Raising Capital -- Equity Distribution in the Nascent Venture -- Employee Stock Options -- Vesting -- Restrictive Clauses -- Tax Issues -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 8 Financing the Venture -- Introduction -- Finance for Entrepreneurs -- Financial Forecasting -- The Sales Forecast -- The Income Statement -- The Cash Flow Statement -- The Balance Sheet -- Financial Statement Analysis -- Financial Management -- Credit and Collections Policies -- Inventory Management -- Purchase of Capital Assets -- Payment of Debt -- Payment of Dividends -- Capital Budgeting -- Key Takeaways -- Keyterms -- 9 Acquiring Capital Resources -- Introduction -- The Role of Capital -- Equity Financing -- Securities and Exchange Commission Rules -- Costs of Equity Financing -- Sources of Equity Financing -- Angel Financing -- Venture Capital -- What Do Venture Capital Firms Look For? -- Debt Financing Institutional Lender Requirements -- Loan Rates, Payment Methods, and Lender Types -- Small Business Administration Loans -- Fundraising Tools and Techniques -- Subscription Agreement -- Elevator Pitch -- Alternatives to Debt and Equity Financing -- Small Business Innovation Research -- Small Business Technology Transfer -- Bootstrap Financing -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- 10 Launching Your Venture -- Introduction -- The Business Plan -- Writing the Business Plan -- Purpose of the Plan -- Elements of a Business Plan -- Section 1 -- Section 2 -- Description of the Business -- Description of Industry -- The Technology Plan -- The Marketing Plan -- The Financial Plan -- The Production Plan -- The Organizational Plan -- The Operational Plan -- Section 3 -- Market Entry Positioning -- Market Penetration Strategy -- First Mover Advantage -- Value Chain Analysis -- Developing a Contingency Plan -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 11 Marketing Your Venture -- Introduction -- The Marketing Mix -- Product Mix -- Pricing -- Placement (Distribution) -- Promotion -- The Promotion Budget -- International Entrepreneurial Marketing -- Definition of International Entrepreneurial Marketing -- International Entrepreneurial Marketing Terminology -- Aspects of International Trade -- Culture and International Entrepreneurial Marketing -- An International Entrepreneurial Marketing Program -- Measuring the Effectiveness of a Marketing Expenditure -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 12 Contracts -- Introduction -- Sources of Contract Law -- Contract Formation -- The Offer -- The Counteroffer -- Acceptance -- Acceptance Over the Internet -- Revocation of Offer or Acceptance -- Consideration Defenses Against Contract Enforcement -- Performance and Breach -- Conditions -- Excusing Less Than Complete Performance -- Damages -- Rescission and Restitution -- Specific Performance -- Quasi-Contract -- Reformation -- Anatomy of a Contract -- Preamble -- Recitals -- Definitions -- Performance -- Intellectual Property -- Consideration -- Representations and Warranties -- Indemnity -- Term and Termination -- Miscellaneous Provisions -- Types of Agreements Encountered -- Partnership, Operating, and Shareholders Agreements -- Employment Agreements -- Noncompete Agreements -- Confidentiality Agreements -- Consulting and Development Agreements -- Maintenance and Support Agreements -- Manufacturing Agreements -- Assignment Agreements -- License Agreements -- Patent Licenses -- Know-How Licenses -- Trademark Licenses -- Franchise Agreements -- Technical Services Agreements -- Distribution Agreements -- Value-Added Reseller and Original Equipment Manufacturer Agreements -- Purchase Agreements -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 13 Managing the Venture: Strategy and Operations -- Introduction -- Managing Venture Strategy -- Product and Service Positioning -- Strategy Frameworks -- Strategic Planning -- SWOT Analysis -- Stakeholders and Strategy -- Employees -- Customers -- Suppliers -- Shareholders -- Community -- Managing Venture Operations -- Operations Strategy -- Competitive Priorities -- Operating System Decisions -- Focus, Trade-Offs, and Operations Strategy in a New Venture -- Supply Chain Management -- Process Management -- Process Choice -- Process Analysis and Improvement -- Scalability -- Lean Thinking -- Flexibility -- Key Takeaways -- Keyterms -- 14 Venture Leadership -- Introduction -- Entrepreneurial Leadership -- Influence -- Leadership Skills -- Analytical Skills -- Decision-Making Skills Communication Skills Management (DE-588)4037278-9 gnd rswk-swf Spin-off-Unternehmensgründung (DE-588)4133178-3 gnd rswk-swf Venture-Management (DE-588)4267767-1 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Geistiges Eigentum (DE-588)4136832-0 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Ingenieur (DE-588)4026955-3 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 gnd rswk-swf Spitzentechnologie (DE-588)4124236-1 s Technische Innovation (DE-588)4431027-4 s Geistiges Eigentum (DE-588)4136832-0 s Entrepreneurship (DE-588)7588126-3 s Venture-Management (DE-588)4267767-1 s DE-604 Ingenieur (DE-588)4026955-3 s Spin-off-Unternehmensgründung (DE-588)4133178-3 s Management (DE-588)4037278-9 s Hisrich, Robert D. 1944- Verfasser (DE-588)170127915 aut Lechter, Michael A. Verfasser (DE-588)1236704479 aut Erscheint auch als Druck-Ausgabe 978-0-12-822203-4 (DE-604)BV047233561 https://doi.org/10.1016/C2019-0-02983-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Duening, Thomas N. Hisrich, Robert D. 1944- Lechter, Michael A. Technology entrepreneurship taking innovation to the marketplace Front Cover -- Technology Entrepreneurship -- Copyright Page -- Dedication -- Contents -- About the Authors -- Foreword -- Preface -- Acknowledgments -- 1 Technology Entrepreneurs in the Global Economy -- Introduction -- Trends and Opportunities in Technology Entrepreneurship -- The Global Opportunity -- Intellectual Foundations -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 2 Becoming an Entrepreneur -- Introduction -- Entrepreneurial Persistence -- Entrepreneurial Identity -- The Entrepreneurial Virtues -- Value Creation -- Respect the Market -- Honor Contracts and Promises -- Be Resourceful and Optimistic -- Be Resilient and Rebound From Failure -- Chapter Summary -- Keyterms -- Additional Reading -- 3 Creating Your Venture -- Introduction -- Six Fundamental Venture Types -- Business to Business -- Business to Consumer -- Business to Government -- The Idea Generation Process -- Step 1: Identify a Point of Pain -- Step 2: Innovate a Product or Service -- Step 3: Test Business Models -- Step 4: Customer Acquisition -- The Opportunity Register -- Nontraditional Idea Sources -- Read Alternative Literature -- Visit New Places and Experience New Things -- Meet Thought Leaders -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Endnotes -- 4 Understanding Your Market -- Introduction -- The Market -- Market Segmentation Techniques -- Geographic Segmentation -- Demographic Segmentation -- Brand Loyalty Segmentation -- Just-noticeable Difference Segmentation -- Key Element Segmentation -- Product/service Segmentation -- Psychographic Segmentation -- Industry and Competitive Analysis -- Assistance -- General Information -- Industry and Market Information -- Competitive Company and Product/service Information -- Government Sources -- Search Engines -- Trade Associations -- Trade Publications Customer Value -- Stages in the Buying Process -- Need Arousal -- Information Search -- Evaluation -- Purchase Decision -- Postpurchase Behavior -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 5 Developing Your Products -- Introduction -- Product Planning and Development -- The Idea Development Process -- Describe the Idea and Competition -- Determine the Need -- Modify and Validate -- Develop a Marketing Plan -- Develop the Final Product or Service -- Launch the Idea -- The Concept of Newness -- Newness to the Consumer -- Newness to the Organization -- Newness to the Distribution System -- Opportunity Assessment Plan -- The Diffusion Process -- Adoption Process -- The Product Life Cycle -- Rapid Technology Change in Rapidly Changing Markets -- Disruptive Technology -- Technology and the Market -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 6 Protecting Your Intellectual Property -- Introduction -- IP and Technology Ventures -- IP Protection -- Recognizing IP -- Record Keeping -- Record Keeping Procedures -- Guidelines for Record-Keeping -- Trade Secrets -- Procedures for Trade Secret Protection -- Patents -- The Patent Application -- Written Description -- Claims -- Exclusive Right -- Patentability -- Patent Eligibility -- Novelty and Nonobviousness -- The Patent Examination Process -- Patent Pending -- Patent Ownership -- International Patents -- Copyrights -- Considerations with Respect to Software -- Copyrights and the Internet -- Notice -- Copyright Registration -- Copyright Ownership -- Mask Works -- Trademarks -- Acquiring Trademark Rights -- Use-based Common-Law and Combination Use-Based Registration Systems -- Pure Registration Systems -- Registering a Trademark -- Trademark Notice Symbols -- International Protection of Trademarks The Strength of a Mark -- Choosing a Mark -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 7 Legal Structure and Equity Distribution -- Introduction -- Ownership and Liability Issues -- Limited Versus Unlimited Liability -- The Extent of Limited Liability -- Choice of Legal Structure -- Sole Proprietorship -- General Partnership -- Limited Partnership -- Corporation -- Structure of a Corporation -- US Tax Laws and Corporation Types -- Maintaining Corporate Status -- Limited Liability Company -- LLC Characteristics -- Limited Liability Entities-A Comparison -- Participants and Capital Growth Strategy -- Taxation -- Distribution of Profits and Losses -- Formalities and Regulatory Burden -- Equity and Equity Types -- Corporate Stocks -- Common Stock -- Preferred Stock -- Preferred Stock Distributions -- Convertibility -- Participating Preferred -- Voting Rights -- Founder's Stock -- Raising Capital -- Equity Distribution in the Nascent Venture -- Employee Stock Options -- Vesting -- Restrictive Clauses -- Tax Issues -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 8 Financing the Venture -- Introduction -- Finance for Entrepreneurs -- Financial Forecasting -- The Sales Forecast -- The Income Statement -- The Cash Flow Statement -- The Balance Sheet -- Financial Statement Analysis -- Financial Management -- Credit and Collections Policies -- Inventory Management -- Purchase of Capital Assets -- Payment of Debt -- Payment of Dividends -- Capital Budgeting -- Key Takeaways -- Keyterms -- 9 Acquiring Capital Resources -- Introduction -- The Role of Capital -- Equity Financing -- Securities and Exchange Commission Rules -- Costs of Equity Financing -- Sources of Equity Financing -- Angel Financing -- Venture Capital -- What Do Venture Capital Firms Look For? -- Debt Financing Institutional Lender Requirements -- Loan Rates, Payment Methods, and Lender Types -- Small Business Administration Loans -- Fundraising Tools and Techniques -- Subscription Agreement -- Elevator Pitch -- Alternatives to Debt and Equity Financing -- Small Business Innovation Research -- Small Business Technology Transfer -- Bootstrap Financing -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- 10 Launching Your Venture -- Introduction -- The Business Plan -- Writing the Business Plan -- Purpose of the Plan -- Elements of a Business Plan -- Section 1 -- Section 2 -- Description of the Business -- Description of Industry -- The Technology Plan -- The Marketing Plan -- The Financial Plan -- The Production Plan -- The Organizational Plan -- The Operational Plan -- Section 3 -- Market Entry Positioning -- Market Penetration Strategy -- First Mover Advantage -- Value Chain Analysis -- Developing a Contingency Plan -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 11 Marketing Your Venture -- Introduction -- The Marketing Mix -- Product Mix -- Pricing -- Placement (Distribution) -- Promotion -- The Promotion Budget -- International Entrepreneurial Marketing -- Definition of International Entrepreneurial Marketing -- International Entrepreneurial Marketing Terminology -- Aspects of International Trade -- Culture and International Entrepreneurial Marketing -- An International Entrepreneurial Marketing Program -- Measuring the Effectiveness of a Marketing Expenditure -- Chapter Summary -- Key Takeaways -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 12 Contracts -- Introduction -- Sources of Contract Law -- Contract Formation -- The Offer -- The Counteroffer -- Acceptance -- Acceptance Over the Internet -- Revocation of Offer or Acceptance -- Consideration Defenses Against Contract Enforcement -- Performance and Breach -- Conditions -- Excusing Less Than Complete Performance -- Damages -- Rescission and Restitution -- Specific Performance -- Quasi-Contract -- Reformation -- Anatomy of a Contract -- Preamble -- Recitals -- Definitions -- Performance -- Intellectual Property -- Consideration -- Representations and Warranties -- Indemnity -- Term and Termination -- Miscellaneous Provisions -- Types of Agreements Encountered -- Partnership, Operating, and Shareholders Agreements -- Employment Agreements -- Noncompete Agreements -- Confidentiality Agreements -- Consulting and Development Agreements -- Maintenance and Support Agreements -- Manufacturing Agreements -- Assignment Agreements -- License Agreements -- Patent Licenses -- Know-How Licenses -- Trademark Licenses -- Franchise Agreements -- Technical Services Agreements -- Distribution Agreements -- Value-Added Reseller and Original Equipment Manufacturer Agreements -- Purchase Agreements -- Chapter Summary -- Keyterms -- Additional Reading -- Web Resources -- Endnotes -- 13 Managing the Venture: Strategy and Operations -- Introduction -- Managing Venture Strategy -- Product and Service Positioning -- Strategy Frameworks -- Strategic Planning -- SWOT Analysis -- Stakeholders and Strategy -- Employees -- Customers -- Suppliers -- Shareholders -- Community -- Managing Venture Operations -- Operations Strategy -- Competitive Priorities -- Operating System Decisions -- Focus, Trade-Offs, and Operations Strategy in a New Venture -- Supply Chain Management -- Process Management -- Process Choice -- Process Analysis and Improvement -- Scalability -- Lean Thinking -- Flexibility -- Key Takeaways -- Keyterms -- 14 Venture Leadership -- Introduction -- Entrepreneurial Leadership -- Influence -- Leadership Skills -- Analytical Skills -- Decision-Making Skills Communication Skills Management (DE-588)4037278-9 gnd Spin-off-Unternehmensgründung (DE-588)4133178-3 gnd Venture-Management (DE-588)4267767-1 gnd Technische Innovation (DE-588)4431027-4 gnd Geistiges Eigentum (DE-588)4136832-0 gnd Entrepreneurship (DE-588)7588126-3 gnd Ingenieur (DE-588)4026955-3 gnd Spitzentechnologie (DE-588)4124236-1 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4133178-3 (DE-588)4267767-1 (DE-588)4431027-4 (DE-588)4136832-0 (DE-588)7588126-3 (DE-588)4026955-3 (DE-588)4124236-1 |
| title | Technology entrepreneurship taking innovation to the marketplace |
| title_auth | Technology entrepreneurship taking innovation to the marketplace |
| title_exact_search | Technology entrepreneurship taking innovation to the marketplace |
| title_exact_search_txtP | Technology entrepreneurship taking innovation to the marketplace |
| title_full | Technology entrepreneurship taking innovation to the marketplace Thomas N. Duening (El Pomar Chair of Business & Entrepreneurship, University of Colorado Colorado Springs, CO, United States), Robert D. Hisrich (Bridgestone Professor of International Business, Kent State University, Cleveland, OH, United States), Michael A. Lechter (MS Capital, LLC, Paradise Valley, AZ, United States) |
| title_fullStr | Technology entrepreneurship taking innovation to the marketplace Thomas N. Duening (El Pomar Chair of Business & Entrepreneurship, University of Colorado Colorado Springs, CO, United States), Robert D. Hisrich (Bridgestone Professor of International Business, Kent State University, Cleveland, OH, United States), Michael A. Lechter (MS Capital, LLC, Paradise Valley, AZ, United States) |
| title_full_unstemmed | Technology entrepreneurship taking innovation to the marketplace Thomas N. Duening (El Pomar Chair of Business & Entrepreneurship, University of Colorado Colorado Springs, CO, United States), Robert D. Hisrich (Bridgestone Professor of International Business, Kent State University, Cleveland, OH, United States), Michael A. Lechter (MS Capital, LLC, Paradise Valley, AZ, United States) |
| title_short | Technology entrepreneurship |
| title_sort | technology entrepreneurship taking innovation to the marketplace |
| title_sub | taking innovation to the marketplace |
| topic | Management (DE-588)4037278-9 gnd Spin-off-Unternehmensgründung (DE-588)4133178-3 gnd Venture-Management (DE-588)4267767-1 gnd Technische Innovation (DE-588)4431027-4 gnd Geistiges Eigentum (DE-588)4136832-0 gnd Entrepreneurship (DE-588)7588126-3 gnd Ingenieur (DE-588)4026955-3 gnd Spitzentechnologie (DE-588)4124236-1 gnd |
| topic_facet | Management Spin-off-Unternehmensgründung Venture-Management Technische Innovation Geistiges Eigentum Entrepreneurship Ingenieur Spitzentechnologie |
| url | https://doi.org/10.1016/C2019-0-02983-4 |
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