Marketing analytics: statistical tools for marketing and consumer behaviour using SPSS
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York, NY
Routledge
2022
|
| Series: | Business analytics
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| Subjects: | |
| Online Access: | UBR01 Volltext |
| Physical Description: | 1 Online-Ressource (ix, 200 Seiten) Illustrationen |
| ISBN: | 9781003196617 |
| DOI: | 10.4324/9781003196617 |
Staff View
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Record in the Search Index
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| author | Mesquita, José Marcos Carvalho de Kostelijk, Erik |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:54:58Z |
| indexdate | 2024-07-10T09:18:50Z |
| institution | BVB |
| isbn | 9781003196617 |
| language | English |
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| physical | 1 Online-Ressource (ix, 200 Seiten) Illustrationen |
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| publishDate | 2022 |
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| publisher | Routledge |
| record_format | marc |
| series2 | Business analytics |
| spelling | Mesquita, José Marcos Carvalho de Verfasser (DE-588)1246227754 aut Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk London ; New York, NY Routledge 2022 1 Online-Ressource (ix, 200 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Business analytics SPSS (DE-588)4056588-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Statistik (DE-588)4056995-0 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf SPSS (Computer file) Marketingmanagement / (DE-627)091376319 / (DE-2867)12770-5 Konsumentenverhalten / (DE-627)091371848 / (DE-2867)10300-3 Data Analytics / (DE-627)1682413969 / (DE-2867)30237-0 Marketing / Data processing Marketing / Statistical methods Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s Datenanalyse (DE-588)4123037-1 s Statistik (DE-588)4056995-0 s Verbraucherverhalten (DE-588)4062644-1 s SPSS (DE-588)4056588-9 s DE-604 Kostelijk, Erik Verfasser (DE-588)1210205645 aut Erscheint auch als Druck-Ausgabe 978-1-032-05218-2 Erscheint auch als Druck-Ausgabe 978-1-03-205219-9 https://doi.org/10.4324/9781003196617 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mesquita, José Marcos Carvalho de Kostelijk, Erik Marketing analytics statistical tools for marketing and consumer behaviour using SPSS SPSS (DE-588)4056588-9 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Statistik (DE-588)4056995-0 gnd Datenanalyse (DE-588)4123037-1 gnd |
| subject_GND | (DE-588)4056588-9 (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4062644-1 (DE-588)4056995-0 (DE-588)4123037-1 |
| title | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
| title_auth | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
| title_exact_search | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
| title_exact_search_txtP | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
| title_full | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk |
| title_fullStr | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk |
| title_full_unstemmed | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk |
| title_short | Marketing analytics |
| title_sort | marketing analytics statistical tools for marketing and consumer behaviour using spss |
| title_sub | statistical tools for marketing and consumer behaviour using SPSS |
| topic | SPSS (DE-588)4056588-9 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Statistik (DE-588)4056995-0 gnd Datenanalyse (DE-588)4123037-1 gnd |
| topic_facet | SPSS Marketing Marktforschung Verbraucherverhalten Statistik Datenanalyse |
| url | https://doi.org/10.4324/9781003196617 |
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