Marketing analytics: statistical tools for marketing and consumer behaviour using SPSS
Gespeichert in:
Hauptverfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
London ; New York, NY
Routledge
2022
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Schriftenreihe: | Business analytics
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Schlagworte: | |
Online-Zugang: | UBR01 URL des Erstveröffentlichers |
Beschreibung: | 1 Online-Ressource (ix, 200 Seiten) Illustrationen |
ISBN: | 9781003196617 |
DOI: | 10.4324/9781003196617 |
Internformat
MARC
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Datensatz im Suchindex
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adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Mesquita, José Marcos Carvalho de Kostelijk, Erik |
author_GND | (DE-588)1246227754 (DE-588)1210205645 |
author_facet | Mesquita, José Marcos Carvalho de Kostelijk, Erik |
author_role | aut aut |
author_sort | Mesquita, José Marcos Carvalho de |
author_variant | j m c d m jmcd jmcdm e k ek |
building | Verbundindex |
bvnumber | BV047669636 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.125 |
callnumber-search | HF5415.125 |
callnumber-sort | HF 45415.125 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 ST 601 |
collection | ZDB-7-TFC |
ctrlnum | (OCoLC)1294806025 (DE-599)BVBBV047669636 |
dewey-full | 658.8/342 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/342 |
dewey-search | 658.8/342 |
dewey-sort | 3658.8 3342 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Informatik Wirtschaftswissenschaften |
discipline_str_mv | Informatik Wirtschaftswissenschaften |
doi_str_mv | 10.4324/9781003196617 |
format | Electronic eBook |
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id | DE-604.BV047669636 |
illustrated | Not Illustrated |
index_date | 2024-07-03T18:54:58Z |
indexdate | 2024-07-10T09:18:50Z |
institution | BVB |
isbn | 9781003196617 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033054313 |
oclc_num | 1294806025 |
open_access_boolean | |
owner | DE-355 DE-BY-UBR |
owner_facet | DE-355 DE-BY-UBR |
physical | 1 Online-Ressource (ix, 200 Seiten) Illustrationen |
psigel | ZDB-7-TFC ZDB-7-TFC UBR_Einzelkauf 2022 |
publishDate | 2022 |
publishDateSearch | 2022 |
publishDateSort | 2022 |
publisher | Routledge |
record_format | marc |
series2 | Business analytics |
spelling | Mesquita, José Marcos Carvalho de Verfasser (DE-588)1246227754 aut Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk London ; New York, NY Routledge 2022 1 Online-Ressource (ix, 200 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Business analytics SPSS (DE-588)4056588-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Statistik (DE-588)4056995-0 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf SPSS (Computer file) Marketingmanagement / (DE-627)091376319 / (DE-2867)12770-5 Konsumentenverhalten / (DE-627)091371848 / (DE-2867)10300-3 Data Analytics / (DE-627)1682413969 / (DE-2867)30237-0 Marketing / Data processing Marketing / Statistical methods Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s Datenanalyse (DE-588)4123037-1 s Statistik (DE-588)4056995-0 s Verbraucherverhalten (DE-588)4062644-1 s SPSS (DE-588)4056588-9 s DE-604 Kostelijk, Erik Verfasser (DE-588)1210205645 aut Erscheint auch als Druck-Ausgabe 978-1-032-05218-2 Erscheint auch als Druck-Ausgabe 978-1-03-205219-9 https://doi.org/10.4324/9781003196617 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Mesquita, José Marcos Carvalho de Kostelijk, Erik Marketing analytics statistical tools for marketing and consumer behaviour using SPSS SPSS (DE-588)4056588-9 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Statistik (DE-588)4056995-0 gnd Datenanalyse (DE-588)4123037-1 gnd |
subject_GND | (DE-588)4056588-9 (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4062644-1 (DE-588)4056995-0 (DE-588)4123037-1 |
title | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
title_auth | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
title_exact_search | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
title_exact_search_txtP | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS |
title_full | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk |
title_fullStr | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk |
title_full_unstemmed | Marketing analytics statistical tools for marketing and consumer behaviour using SPSS José Marcos Carvalho de Mesquita and Erik Kostelijk |
title_short | Marketing analytics |
title_sort | marketing analytics statistical tools for marketing and consumer behaviour using spss |
title_sub | statistical tools for marketing and consumer behaviour using SPSS |
topic | SPSS (DE-588)4056588-9 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Statistik (DE-588)4056995-0 gnd Datenanalyse (DE-588)4123037-1 gnd |
topic_facet | SPSS Marketing Marktforschung Verbraucherverhalten Statistik Datenanalyse |
url | https://doi.org/10.4324/9781003196617 |
work_keys_str_mv | AT mesquitajosemarcoscarvalhode marketinganalyticsstatisticaltoolsformarketingandconsumerbehaviourusingspss AT kostelijkerik marketinganalyticsstatisticaltoolsformarketingandconsumerbehaviourusingspss |