Verfügbarkeit: Handbook of research methods for marketing management

Handbook of research methods for marketing management:

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Bibliographische Detailangaben
Weitere Verfasser:	Nunkoo, Robin (HerausgeberIn), Teeroovengadum, Viraiyan (HerausgeberIn), Ringle, Christian M. 1974- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cheltenham, UK ; Northampton, MA Edward Elgar Publishing [2021]
Schriftenreihe:	Handbooks of research methods in management series
Schlagworte:	Marketingforschung Marketingmanagement Marktforschung Marktforschung / (DE-627)091376394 / (DE-2867)12774-4 Marketing / (DE-627)091376297 / (DE-2867)12766-3 Wissenschaftliche Methode / (DE-627)091401445 / (DE-2867)16727-0 Theorie / (DE-627)091394902 / (DE-2867)19073-6 Marketing / Management Research / Methodology Aufsatzsammlung
Online-Zugang:	DE-634 DE-384 DE-355 DE-706 DE-29
Beschreibung:	Includes bibliographical references and index
Beschreibung:	1 Online-Ressource (viii, 382 Seiten)
ISBN:	9781788976947

Internformat

MARC


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Datensatz im Suchindex

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indexdate	2024-12-10T15:00:46Z
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isbn	9781788976947
language	English
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series2	Handbooks of research methods in management series
spelling	Handbook of research methods for marketing management edited by Robin Nunkoo (Associate Professor of Management, Faculty of Law and Management), Viraiyan Teeroovengadum (Senior Lecturer, University of Mauritius, Mauritius) and Christian M. Ringle (Professor of Management, Hamburg University of Technology, Germany) Cheltenham, UK ; Northampton, MA Edward Elgar Publishing [2021] 1 Online-Ressource (viii, 382 Seiten) txt rdacontent c rdamedia cr rdacarrier Handbooks of research methods in management series Includes bibliographical references and index Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung / (DE-627)091376394 / (DE-2867)12774-4 Marketing / (DE-627)091376297 / (DE-2867)12766-3 Wissenschaftliche Methode / (DE-627)091401445 / (DE-2867)16727-0 Theorie / (DE-627)091394902 / (DE-2867)19073-6 Marketing / Management Research / Methodology (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Marktforschung (DE-588)4037630-8 s Marketingforschung (DE-588)4200055-5 s DE-604 Nunkoo, Robin (DE-588)1060212242 edt Teeroovengadum, Viraiyan edt Ringle, Christian M. 1974- (DE-588)122291557 edt Edward Elgar Publishing pbl Erscheint auch als Druck-Ausgabe 978-1-78897-694-7
spellingShingle	Handbook of research methods for marketing management Marketingforschung (DE-588)4200055-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4168907-0 (DE-588)4037630-8 (DE-588)4143413-4
title	Handbook of research methods for marketing management
title_auth	Handbook of research methods for marketing management
title_exact_search	Handbook of research methods for marketing management
title_exact_search_txtP	Handbook of research methods for marketing management
title_full	Handbook of research methods for marketing management edited by Robin Nunkoo (Associate Professor of Management, Faculty of Law and Management), Viraiyan Teeroovengadum (Senior Lecturer, University of Mauritius, Mauritius) and Christian M. Ringle (Professor of Management, Hamburg University of Technology, Germany)
title_fullStr	Handbook of research methods for marketing management edited by Robin Nunkoo (Associate Professor of Management, Faculty of Law and Management), Viraiyan Teeroovengadum (Senior Lecturer, University of Mauritius, Mauritius) and Christian M. Ringle (Professor of Management, Hamburg University of Technology, Germany)
title_full_unstemmed	Handbook of research methods for marketing management edited by Robin Nunkoo (Associate Professor of Management, Faculty of Law and Management), Viraiyan Teeroovengadum (Senior Lecturer, University of Mauritius, Mauritius) and Christian M. Ringle (Professor of Management, Hamburg University of Technology, Germany)
title_short	Handbook of research methods for marketing management
title_sort	handbook of research methods for marketing management
topic	Marketingforschung (DE-588)4200055-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	Marketingforschung Marketingmanagement Marktforschung Aufsatzsammlung
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