Multi-Channel-Marketing: Grundlage, Instrumente, Prozesse
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Springer Gabler
[2022]
|
| Edition: | 3., überarbeitete und erweiterte Auflage |
| Series: | Lehrbuch
|
| Subjects: | |
| Physical Description: | XV, 544 Seiten Illustrationen, Diagramme |
| ISBN: | 9783658033446 |
Staff View
MARC
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| author | Wirtz, Bernd W. 1964- |
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| author_facet | Wirtz, Bernd W. 1964- |
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| building | Verbundindex |
| bvnumber | BV047669518 |
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| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3., überarbeitete und erweiterte Auflage |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV047669518 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:54:55Z |
| indexdate | 2025-04-10T12:01:29Z |
| institution | BVB |
| isbn | 9783658033446 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033054197 |
| oclc_num | 1344118569 |
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| owner_facet | DE-355 DE-BY-UBR DE-384 DE-12 DE-19 DE-BY-UBM DE-634 DE-523 DE-M29 DE-859 DE-B768 |
| physical | XV, 544 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Lehrbuch |
| spelling | Wirtz, Bernd W. 1964- Verfasser (DE-588)122331648 aut Multi-Channel-Marketing Grundlage, Instrumente, Prozesse Bernd W. Wirtz Multi Channel Marketing 3., überarbeitete und erweiterte Auflage Wiesbaden Springer Gabler [2022] XV, 544 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Lehrbuch Marketing (DE-588)4037589-4 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Mehrgleisiger Vertrieb (DE-588)4725388-5 s Vertriebsorganisation (DE-588)4078869-6 s Marketing (DE-588)4037589-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s Marketingmanagement (DE-588)4168907-0 s Erscheint auch als Online-Ausgabe, ebk. 978-3-658-03345-3 |
| spellingShingle | Wirtz, Bernd W. 1964- Multi-Channel-Marketing Grundlage, Instrumente, Prozesse Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4725388-5 (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4078869-6 (DE-588)4123623-3 |
| title | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse |
| title_alt | Multi Channel Marketing |
| title_auth | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse |
| title_exact_search | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse |
| title_exact_search_txtP | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse |
| title_full | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse Bernd W. Wirtz |
| title_fullStr | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse Bernd W. Wirtz |
| title_full_unstemmed | Multi-Channel-Marketing Grundlage, Instrumente, Prozesse Bernd W. Wirtz |
| title_short | Multi-Channel-Marketing |
| title_sort | multi channel marketing grundlage instrumente prozesse |
| title_sub | Grundlage, Instrumente, Prozesse |
| topic | Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| topic_facet | Marketing Mehrgleisiger Vertrieb Marketingmanagement Marketingstrategie Vertriebsorganisation Lehrbuch |
| work_keys_str_mv | AT wirtzberndw multichannelmarketinggrundlageinstrumenteprozesse AT wirtzberndw multichannelmarketing |