Sustainable Business Management:

With the book the authors want to make a contribution towards discovering and developing the subject of sustainable business management. To do so, they initially put sustainable business management in its scientific context and then illuminate the areas of direct relevance for management. This inclu...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Ernst, Dietmar 1968- (HerausgeberIn), Sailer, Ulrich 1968- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:German
Veröffentlicht: Tübingen UVK Verlag 2015
Ausgabe:1st ed
Schlagworte:
Online-Zugang:DE-12
DE-1049
DE-739
Volltext
Zusammenfassung:With the book the authors want to make a contribution towards discovering and developing the subject of sustainable business management. To do so, they initially put sustainable business management in its scientific context and then illuminate the areas of direct relevance for management. This includes the positioning within strategic management, the demands of sustainability on personnel management, innovation management, international management as well as operative environmental management. With a focus on corporate leadership, sustainability is discussed in the context of financial management and controlling, including the already existing instruments for implementing sustainability used by practitioners as well as legal requirements. Next, the reader learns how the value chain and marketing activities can be structured in a sustainable fashion. Finally an outlook on the possible future development of sustainable management is provided
Beschreibung:[1. Auflage]
Beschreibung:1 Online-Ressource (338 Seiten)
ISBN:9783864968204
9783864968198

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