Chief culture officer: how to create a living, breathing corporation
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systemati...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Basic Books
2011
|
| Schlagworte: | |
| Zusammenfassung: | Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world |
| Beschreibung: | Includes bibliographical references (pages 215-247) and index |
| Beschreibung: | 262 Seiten 22 cm |
| ISBN: | 9780465018321 0465018327 9780465022045 0465022049 |
Internformat
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| 520 | 3 | |a Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world | |
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| discipline | Soziologie Wirtschaftswissenschaften |
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| id | DE-604.BV047659988 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:52:16Z |
| indexdate | 2024-07-10T09:18:33Z |
| institution | BVB |
| isbn | 9780465018321 0465018327 9780465022045 0465022049 |
| language | English |
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| physical | 262 Seiten 22 cm |
| publishDate | 2011 |
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| spelling | McCracken, Grant David 1951- Verfasser (DE-588)115500278 aut Chief culture officer how to create a living, breathing corporation Grant McCracken New York, NY Basic Books 2011 262 Seiten 22 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 215-247) and index Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world Organisationsentwicklung (DE-588)4126887-8 gnd rswk-swf Management / Social aspects Popular culture / Economic aspects New products / Social aspects Organizational change Trend / Konsumverhalten Konsumverhalten / Trend Produktinnovation Betriebsorganisation Ledarskap / sociala aspekter Organisationsförändringar Organisationsentwicklung (DE-588)4126887-8 s DE-604 |
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| subject_GND | (DE-588)4126887-8 |
| title | Chief culture officer how to create a living, breathing corporation |
| title_auth | Chief culture officer how to create a living, breathing corporation |
| title_exact_search | Chief culture officer how to create a living, breathing corporation |
| title_exact_search_txtP | Chief culture officer how to create a living, breathing corporation |
| title_full | Chief culture officer how to create a living, breathing corporation Grant McCracken |
| title_fullStr | Chief culture officer how to create a living, breathing corporation Grant McCracken |
| title_full_unstemmed | Chief culture officer how to create a living, breathing corporation Grant McCracken |
| title_short | Chief culture officer |
| title_sort | chief culture officer how to create a living breathing corporation |
| title_sub | how to create a living, breathing corporation |
| topic | Organisationsentwicklung (DE-588)4126887-8 gnd |
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