Digital business models: the new value creation and capture mechanisms of the 21st century
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter
[2023]
|
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext Inhaltsverzeichnis |
| Beschreibung: | Erscheint als Open Access bei De Gruyter |
| Beschreibung: | 1 Online-Ressource (XIII, 182 Seiten) Illustrationen |
| ISBN: | 9783110762556 9783110762594 |
| DOI: | 10.1515/9783110762556 |
Internformat
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| 100 | 1 | |a Ronteau, Sébastien |e Verfasser |0 (DE-588)1284073335 |4 aut | |
| 245 | 1 | 0 | |a Digital business models |b the new value creation and capture mechanisms of the 21st century |c Sébastien Ronteau, Laurent Muzellec, Deepak Saxena, Daniel Trabucchi |
| 264 | 1 | |a Berlin ; Boston |b De Gruyter |c [2023] | |
| 300 | |a 1 Online-Ressource (XIII, 182 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 700 | 1 | |a Muzellec, Laurent |e Verfasser |4 aut | |
| 700 | 1 | |a Saxena, Deepak |e Verfasser |0 (DE-588)1263124496 |4 aut | |
| 700 | 1 | |a Trabucchi, Daniel |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| _version_ | 1819651558203195392 |
| adam_text |
CONTENTS
PREFACE
-
VII
ABOUT
THE
AUTHORS
-
IX
1
BEYOND
DIGITAL
UBIQUITY:
THE
DIGITAL
BUSINESS
MODEL
IRON
TRIANGLE
-
1
1.1
BE
KIND,
REWIND
----
1
1.2
SPOTIFY
AND
NETFLIX:
SPOTTING
THE
UNIQUENESS
OF
A
BUSINESS
MODEL
-----
3
1.3
THE
DIGITAL
BUSINESS
MODEL
IRON
TRIANGLE
-
7
PART
1:
MASTERING
THE
POWER
OF
NETWORKS:
WHO
IS
CREATING
VALUE?
2
LOOKING
BEHIND
THE
SCENE:
ASSESSING
THE
VALUE
DRIVERS
BEHIND
DIGITAL
BUSINESS
MODELS
-
13
2.1
A
DIGITAL
DISRUPTION
AT
WORK
-
13
2.2
BUSINESS
MODELS
AS
THE
PERFECT
LAYER
-
16
2.3
VALUE
DRIVERS
BEHIND
DIGITAL
BUSINESS
MODELS
-
20
2.4
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
24
3
DIGITAL
PLATFORMS:
UNLOCKING
THE
POWER
OF
NETWORKS
-
27
3.1
WE
ARE
IN
A
PLATFORM
ECONOMY
-
27
3.2
CREATING
CONDITIONS
FOR
PLUG
AND
PLAY
-
33
3.3
PLATFORM
DEVELOPMENT
STAGES
-
37
3.4
FACING
THE
CHICKEN-AND-EGG
ISSUES
-
39
3.5
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
43
PART
2:
RESHAPING
MARKETS:
HOW
IS
VALUE
CONFIGURED?
4
MARKETPLACES:
BETTER,
FASTER,
STRONGER?
REMOVING
FRICTIONS
IN
E-COMMERCE
-
49
4.1
THE
RISE
OF
DIGITAL
MERCHANTS
----
49
4.2
KEY
CHALLENGES
-
56
4.3
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
60
XII
-
CONTENTS
5
"SOCIAL"
AT
THE
CORE
OF
A
DIGITAL
BUSINESS:
VALUING
AUDIENCE
OR
THE
COMMUNITY?
----
65
5.1
SOCIAL:
FROM
LATIN
SOCIUS,
"FRIEND"
----
65
5.2
AUDIENCE:
MONETISING
ATTENTION
AND
DATA
----
66
5.3
A
BUSINESS
SYSTEM
FOR
ADVERTISERS
AND
INFLUENCERS
-
71
5.4
ETHICAL
CONCERNS
OVER
THE
ATTENTION/DATA-DRIVEN
BUSINESS
MODEL
-----
73
5.5
THE
RISE
OF
SOCIAL
COMMERCE
-
76
5.6
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
78
6
UNLOCKING
THE
SHARING
ECONOMY:
SCALING
TRUST
WITH
DIGITAL
-
81
6.1
A
DISRUPTIVE
PHENOMENON
-
81
6.2
SEEING
THROUGH
THE
FOG
OF
COLLABORATIVE
ECONOMY
-
82
6.3 VALUE
DRIVERS
BEHIND
SHARING
ECONOMY
------84
6.4
A
TYPOLOGY
OF
BUSINESS
MODELS
BEHIND
DIGITAL
SHARING
-----
85
6.5
LEMONS
PROBLEM
AND
ONLINE
TRUST
----
87
6.6
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
90
PART
3:
CAPTURING
(AND
LOCKING)
THE
VALUE:
HOW
IS
VALUE
CAPTURED?
7
BROKERAGE
MODEL:
SCALING
WITH
FEES
ON
MARKETPLACES?
-
95
7.1
WHY
ARE
TRANSACTION
FEES
SO
DEVELOPED?
-
95
7.2
WHO
IS
WILLING
TO
PAY
THE
BILL?
----
99
7.3
PRICING:
THE
INFLUENCE
OF
COMPETITION
AND
COST
----
101
7.4
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
104
8
THE
MAGNITUDE
OF
SUBSCRIPTION:
MONETISATION
OF
"EVERYTHING-AS-A
SERVICE
"
----
107
8.1
A
SUBSCRIPTION
ECONOMY?
-----
107
8.2
"
EVERYTHING
"
-AS-A-SERVICE
-
108
8.3
MONITORING
SUBSCRIPTION
-----
112
8.4
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
117
9
"
FREE
"
IS
NOT
A
BUSINESS
MODEL:
BUSINESS
MODELS
BEHIND
FREE
-
119
9.1
9.2
9.3
9.4
FREE
AS
A
"
HOT
BUTTON
"
----
119
WHO/WHAT
SUBSIDISES
THE
VALUE?
-
120
MIND
THE
PAYWALL
----
124
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
131
CONTENTS
-
XIII
10
LOOKING
FORWARD:
IS
WINTER
COMING?
----
133
10.1
CUSTOMER
INTIMACY,
DATA,
AND
ITS
IMPLICATIONS
-
133
10.2
WINNERS
OF
TODAY
AND
WINTER
OF
TOMORROW
----
136
10.3
"
WINTER
IS
COMING
"
OR
"
THE
FUTURE
IS
ALREADY
HERE
"
?
----
139
APPENDICES:
ILLUSTRATIVE
CASE
STUDIES
A
THE
OLIO
CASE
STUDY:
A
SOCIAL
ENTERPRISE
APP
TACKLING
THE
"
CHICKEN
AND
EGG
"
PARADOX
-
145
B
AMAZON
VERSUS
ALIBABA:
AMAZON
IS
AMAZING,
BUT
CAN
ALIBABA
DETHRONE
IT?
-
151
C
BLABLACAR:
VALUE
CREATION
ON
A
DIGITAL
PLATFORM
-
155
D
HUBSPOT:
A
COMPLEX
SUBSCRIPTION
MODEL
FOR
INBOUND
MARKETING
-
165
E
AIRBNB:
MANAGING
TRUST
AND
SAFETY
ON
A
PLATFORM
BUSINESS
-
167
LIST
OF
FIGURES
----
179
INDEX
----
181 |
| adam_txt |
CONTENTS
PREFACE
-
VII
ABOUT
THE
AUTHORS
-
IX
1
BEYOND
DIGITAL
UBIQUITY:
THE
DIGITAL
BUSINESS
MODEL
IRON
TRIANGLE
-
1
1.1
BE
KIND,
REWIND
----
1
1.2
SPOTIFY
AND
NETFLIX:
SPOTTING
THE
UNIQUENESS
OF
A
BUSINESS
MODEL
-----
3
1.3
THE
DIGITAL
BUSINESS
MODEL
IRON
TRIANGLE
-
7
PART
1:
MASTERING
THE
POWER
OF
NETWORKS:
WHO
IS
CREATING
VALUE?
2
LOOKING
BEHIND
THE
SCENE:
ASSESSING
THE
VALUE
DRIVERS
BEHIND
DIGITAL
BUSINESS
MODELS
-
13
2.1
A
DIGITAL
DISRUPTION
AT
WORK
-
13
2.2
BUSINESS
MODELS
AS
THE
PERFECT
LAYER
-
16
2.3
VALUE
DRIVERS
BEHIND
DIGITAL
BUSINESS
MODELS
-
20
2.4
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
24
3
DIGITAL
PLATFORMS:
UNLOCKING
THE
POWER
OF
NETWORKS
-
27
3.1
WE
ARE
IN
A
PLATFORM
ECONOMY
-
27
3.2
CREATING
CONDITIONS
FOR
PLUG
AND
PLAY
-
33
3.3
PLATFORM
DEVELOPMENT
STAGES
-
37
3.4
FACING
THE
CHICKEN-AND-EGG
ISSUES
-
39
3.5
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
43
PART
2:
RESHAPING
MARKETS:
HOW
IS
VALUE
CONFIGURED?
4
MARKETPLACES:
BETTER,
FASTER,
STRONGER?
REMOVING
FRICTIONS
IN
E-COMMERCE
-
49
4.1
THE
RISE
OF
DIGITAL
MERCHANTS
----
49
4.2
KEY
CHALLENGES
-
56
4.3
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
60
XII
-
CONTENTS
5
"SOCIAL"
AT
THE
CORE
OF
A
DIGITAL
BUSINESS:
VALUING
AUDIENCE
OR
THE
COMMUNITY?
----
65
5.1
SOCIAL:
FROM
LATIN
SOCIUS,
"FRIEND"
----
65
5.2
AUDIENCE:
MONETISING
ATTENTION
AND
DATA
----
66
5.3
A
BUSINESS
SYSTEM
FOR
ADVERTISERS
AND
INFLUENCERS
-
71
5.4
ETHICAL
CONCERNS
OVER
THE
ATTENTION/DATA-DRIVEN
BUSINESS
MODEL
-----
73
5.5
THE
RISE
OF
SOCIAL
COMMERCE
-
76
5.6
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
78
6
UNLOCKING
THE
SHARING
ECONOMY:
SCALING
TRUST
WITH
DIGITAL
-
81
6.1
A
DISRUPTIVE
PHENOMENON
-
81
6.2
SEEING
THROUGH
THE
FOG
OF
COLLABORATIVE
ECONOMY
-
82
6.3 VALUE
DRIVERS
BEHIND
SHARING
ECONOMY
------84
6.4
A
TYPOLOGY
OF
BUSINESS
MODELS
BEHIND
DIGITAL
SHARING
-----
85
6.5
LEMONS
PROBLEM
AND
ONLINE
TRUST
----
87
6.6
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
90
PART
3:
CAPTURING
(AND
LOCKING)
THE
VALUE:
HOW
IS
VALUE
CAPTURED?
7
BROKERAGE
MODEL:
SCALING
WITH
FEES
ON
MARKETPLACES?
-
95
7.1
WHY
ARE
TRANSACTION
FEES
SO
DEVELOPED?
-
95
7.2
WHO
IS
WILLING
TO
PAY
THE
BILL?
----
99
7.3
PRICING:
THE
INFLUENCE
OF
COMPETITION
AND
COST
----
101
7.4
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
104
8
THE
MAGNITUDE
OF
SUBSCRIPTION:
MONETISATION
OF
"EVERYTHING-AS-A
SERVICE
"
----
107
8.1
A
SUBSCRIPTION
ECONOMY?
-----
107
8.2
"
EVERYTHING
"
-AS-A-SERVICE
-
108
8.3
MONITORING
SUBSCRIPTION
-----
112
8.4
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
117
9
"
FREE
"
IS
NOT
A
BUSINESS
MODEL:
BUSINESS
MODELS
BEHIND
FREE
-
119
9.1
9.2
9.3
9.4
FREE
AS
A
"
HOT
BUTTON
"
----
119
WHO/WHAT
SUBSIDISES
THE
VALUE?
-
120
MIND
THE
PAYWALL
----
124
KEY
TAKEAWAYS
AND
FURTHER
CONSIDERATIONS
-
131
CONTENTS
-
XIII
10
LOOKING
FORWARD:
IS
WINTER
COMING?
----
133
10.1
CUSTOMER
INTIMACY,
DATA,
AND
ITS
IMPLICATIONS
-
133
10.2
WINNERS
OF
TODAY
AND
WINTER
OF
TOMORROW
----
136
10.3
"
WINTER
IS
COMING
"
OR
"
THE
FUTURE
IS
ALREADY
HERE
"
?
----
139
APPENDICES:
ILLUSTRATIVE
CASE
STUDIES
A
THE
OLIO
CASE
STUDY:
A
SOCIAL
ENTERPRISE
APP
TACKLING
THE
"
CHICKEN
AND
EGG
"
PARADOX
-
145
B
AMAZON
VERSUS
ALIBABA:
AMAZON
IS
AMAZING,
BUT
CAN
ALIBABA
DETHRONE
IT?
-
151
C
BLABLACAR:
VALUE
CREATION
ON
A
DIGITAL
PLATFORM
-
155
D
HUBSPOT:
A
COMPLEX
SUBSCRIPTION
MODEL
FOR
INBOUND
MARKETING
-
165
E
AIRBNB:
MANAGING
TRUST
AND
SAFETY
ON
A
PLATFORM
BUSINESS
-
167
LIST
OF
FIGURES
----
179
INDEX
----
181 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Ronteau, Sébastien Muzellec, Laurent Saxena, Deepak Trabucchi, Daniel |
| author_GND | (DE-588)1284073335 (DE-588)1263124496 |
| author_facet | Ronteau, Sébastien Muzellec, Laurent Saxena, Deepak Trabucchi, Daniel |
| author_role | aut aut aut aut |
| author_sort | Ronteau, Sébastien |
| author_variant | s r sr l m lm d s ds d t dt |
| building | Verbundindex |
| bvnumber | BV047658921 |
| classification_rvk | QP 360 ST 610 |
| collection | ZDB-23-DGG ZDB-23-GOA ZDB-94-OAB ZDB-23-DBV |
| ctrlnum | (OCoLC)1357528522 (DE-599)DNB1258550008 |
| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9783110762556 |
| format | Electronic eBook |
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| id | DE-604.BV047658921 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:51:57Z |
| indexdate | 2024-12-28T04:02:35Z |
| institution | BVB |
| isbn | 9783110762556 9783110762594 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033043787 |
| oclc_num | 1357528522 |
| open_access_boolean | 1 |
| owner | DE-B1533 DE-M100 DE-12 DE-634 DE-210 DE-1052 DE-521 DE-1102 DE-1046 DE-1047 DE-1028 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-1049 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-11 DE-Re13 DE-BY-UBR DE-Y3 DE-255 DE-Y7 DE-Y2 DE-70 DE-2174 DE-127 DE-22 DE-BY-UBG DE-155 DE-BY-UBR DE-150 DE-154 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-945 DE-29 DE-739 |
| owner_facet | DE-B1533 DE-M100 DE-12 DE-634 DE-210 DE-1052 DE-521 DE-1102 DE-1046 DE-1047 DE-1028 DE-Aug4 DE-1050 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-BY-UBR DE-859 DE-860 DE-1049 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-11 DE-Re13 DE-BY-UBR DE-Y3 DE-255 DE-Y7 DE-Y2 DE-70 DE-2174 DE-127 DE-22 DE-BY-UBG DE-155 DE-BY-UBR DE-150 DE-154 DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-945 DE-29 DE-739 |
| physical | 1 Online-Ressource (XIII, 182 Seiten) Illustrationen |
| psigel | ZDB-23-DGG ZDB-23-GOA ZDB-94-OAB ZDB-23-DBV ZDB-23-DBV22 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | De Gruyter |
| record_format | marc |
| spellingShingle | Ronteau, Sébastien Muzellec, Laurent Saxena, Deepak Trabucchi, Daniel Digital business models the new value creation and capture mechanisms of the 21st century Geschäftsmodell (DE-588)7737985-8 gnd Digitalisierung (DE-588)4123065-6 gnd Plattform Wirtschaft (DE-588)1242484655 gnd |
| subject_GND | (DE-588)7737985-8 (DE-588)4123065-6 (DE-588)1242484655 |
| title | Digital business models the new value creation and capture mechanisms of the 21st century |
| title_auth | Digital business models the new value creation and capture mechanisms of the 21st century |
| title_exact_search | Digital business models the new value creation and capture mechanisms of the 21st century |
| title_exact_search_txtP | Digital business models the new value creation and capture mechanisms of the 21st century |
| title_full | Digital business models the new value creation and capture mechanisms of the 21st century Sébastien Ronteau, Laurent Muzellec, Deepak Saxena, Daniel Trabucchi |
| title_fullStr | Digital business models the new value creation and capture mechanisms of the 21st century Sébastien Ronteau, Laurent Muzellec, Deepak Saxena, Daniel Trabucchi |
| title_full_unstemmed | Digital business models the new value creation and capture mechanisms of the 21st century Sébastien Ronteau, Laurent Muzellec, Deepak Saxena, Daniel Trabucchi |
| title_short | Digital business models |
| title_sort | digital business models the new value creation and capture mechanisms of the 21st century |
| title_sub | the new value creation and capture mechanisms of the 21st century |
| topic | Geschäftsmodell (DE-588)7737985-8 gnd Digitalisierung (DE-588)4123065-6 gnd Plattform Wirtschaft (DE-588)1242484655 gnd |
| topic_facet | Geschäftsmodell Digitalisierung Plattform Wirtschaft |
| url | https://doi.org/10.1515/9783110762556 https://directory.doabooks.org/handle/20.500.12854/96546 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033043787&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT ronteausebastien digitalbusinessmodelsthenewvaluecreationandcapturemechanismsofthe21stcentury AT muzelleclaurent digitalbusinessmodelsthenewvaluecreationandcapturemechanismsofthe21stcentury AT saxenadeepak digitalbusinessmodelsthenewvaluecreationandcapturemechanismsofthe21stcentury AT trabucchidaniel digitalbusinessmodelsthenewvaluecreationandcapturemechanismsofthe21stcentury |