Handbook of research methods for marketing management:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA
Edward Elgar Publishing
[2021]
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| Schriftenreihe: | Handbooks of research methods in management
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | viii, 382 Seiten Illustrationen, Diagramme |
| ISBN: | 9781788976947 |
Internformat
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| 245 | 1 | 0 | |a Handbook of research methods for marketing management |c edited by Robin Nunkoo (Associate Professor of Management, Faculty of Law and Management), Viraiyan Teeroovengadum (Senior Lecturer, University of Mauritius, Mauritius) and Christian M. Ringle (Professor of Management, Hamburg University of Technology, Germany) |
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Datensatz im Suchindex
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| adam_text | Contents vii List of contributors Introduction: advances in marketing research methods Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle 1 PART I QUANTITATIVE RESEARCH METHODS 1 Scale development inmarketing research 17 Noorjahan Bánon Teeluckdharry, Viraiyan Teeroovengadum and Ashley Seebaluck 2 Necessary condition analysisin marketing research Jan Dui, Sven Hauff and Zsófia Tóth 3 4 5 When size does not matter: compositional data analysis in marketing research Berta Ferrer-Rosell, Eva Martin-Fuentes, Marina Vives-Mestres and Germà Coenders Modern data analysis - a paradigm for robustness: lessons for marketing researchers from the machine learning literature John Williams Meta-analysis: deconstructing marketingknowledge 51 73 91 128 ïlayda İpek and Nilay Bıçakcıoğlu-Peynirci 6 Experimental design in marketing research 145 Sumeyra Duman 7 Partial Least Square Structural Equation Modelling (PLS-SEM) in marketing research Soujata Rughoobur-Seetah, Robin Nunkoo and Viraiyan Teeroo vengadum 171 PART II QUALITATIVE RESEARCH METHODS 8 A guide to the successful use of case study in marketing management research Edina Ajanovic and Beykan Çizel v 193
vi Handbook of research methods for marketing management 9 Visual research methods: volunteer-employed photography (VEP) Brian Garrod and Nika Balomenou 10 Phenomenology: prospects and challenges for marketing research Mine Inane and Metin Kozak 11 Mobile ethnography: a customer experience research method for innovation Birgit Bosio, Katharina Rainer and Marc Stickdorn 210 231 242 PART III MIXED-METHODS RESEARCH 12 Mixed methods in agricultural marketing research: building trust amongst participants Rachel Hay 13 Multi-methods in the measurement of emotion in tourism marketing Arghavan Hadinejad, Noel Scott, Anna Kralj and Brent Moyle 14 Using a mixed methods approach to develop a scale in the context of social media attachment Shabanaz Baboo 261 283 292 PART IV OTHER ISSUES IN MARKETING RESEARCH 15 New frontiers in marketing research methods: forensic marketing - using forensic science frameworks and methods in marketing research D. Anthony Miles 316 16 An examination of the legal theories and research methods relevant to marketing research Marie Valerie Uppiah and Roopanand Mahadew 332 17 Assessing the legal implications and parameters of marketing research Roopanand Mahadew and Marie Valerie Uppiah 342 18 353 Ethical considerations in marketing research Mridula Gungaphul and Mehraz Boolaky Index 370
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| adam_txt |
Contents vii List of contributors Introduction: advances in marketing research methods Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle 1 PART I QUANTITATIVE RESEARCH METHODS 1 Scale development inmarketing research 17 Noorjahan Bánon Teeluckdharry, Viraiyan Teeroovengadum and Ashley Seebaluck 2 Necessary condition analysisin marketing research Jan Dui, Sven Hauff and Zsófia Tóth 3 4 5 When size does not matter: compositional data analysis in marketing research Berta Ferrer-Rosell, Eva Martin-Fuentes, Marina Vives-Mestres and Germà Coenders Modern data analysis - a paradigm for robustness: lessons for marketing researchers from the machine learning literature John Williams Meta-analysis: deconstructing marketingknowledge 51 73 91 128 ïlayda İpek and Nilay Bıçakcıoğlu-Peynirci 6 Experimental design in marketing research 145 Sumeyra Duman 7 Partial Least Square Structural Equation Modelling (PLS-SEM) in marketing research Soujata Rughoobur-Seetah, Robin Nunkoo and Viraiyan Teeroo vengadum 171 PART II QUALITATIVE RESEARCH METHODS 8 A guide to the successful use of case study in marketing management research Edina Ajanovic and Beykan Çizel v 193
vi Handbook of research methods for marketing management 9 Visual research methods: volunteer-employed photography (VEP) Brian Garrod and Nika Balomenou 10 Phenomenology: prospects and challenges for marketing research Mine Inane and Metin Kozak 11 Mobile ethnography: a customer experience research method for innovation Birgit Bosio, Katharina Rainer and Marc Stickdorn 210 231 242 PART III MIXED-METHODS RESEARCH 12 Mixed methods in agricultural marketing research: building trust amongst participants Rachel Hay 13 Multi-methods in the measurement of emotion in tourism marketing Arghavan Hadinejad, Noel Scott, Anna Kralj and Brent Moyle 14 Using a mixed methods approach to develop a scale in the context of social media attachment Shabanaz Baboo 261 283 292 PART IV OTHER ISSUES IN MARKETING RESEARCH 15 New frontiers in marketing research methods: forensic marketing - using forensic science frameworks and methods in marketing research D. Anthony Miles 316 16 An examination of the legal theories and research methods relevant to marketing research Marie Valerie Uppiah and Roopanand Mahadew 332 17 Assessing the legal implications and parameters of marketing research Roopanand Mahadew and Marie Valerie Uppiah 342 18 353 Ethical considerations in marketing research Mridula Gungaphul and Mehraz Boolaky Index 370 |
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| series2 | Handbooks of research methods in management |
| spelling | Handbook of research methods for marketing management edited by Robin Nunkoo (Associate Professor of Management, Faculty of Law and Management), Viraiyan Teeroovengadum (Senior Lecturer, University of Mauritius, Mauritius) and Christian M. Ringle (Professor of Management, Hamburg University of Technology, Germany) Cheltenham, UK ; Northampton, MA Edward Elgar Publishing [2021] © 2021 viii, 382 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Handbooks of research methods in management Includes bibliographical references and index Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Marktforschung (DE-588)4037630-8 s Marketingforschung (DE-588)4200055-5 s DE-604 Nunkoo, Robin (DE-588)1060212242 edt Teeroovengadum, Viraiyan edt Ringle, Christian M. 1974- (DE-588)122291557 edt Edward Elgar Publishing pbl Erscheint auch als Online-Ausgabe 978-1-78897-695-4 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033036402&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Handbook of research methods for marketing management Marktforschung (DE-588)4037630-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingforschung (DE-588)4200055-5 gnd |
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| title | Handbook of research methods for marketing management |
| title_auth | Handbook of research methods for marketing management |
| title_exact_search | Handbook of research methods for marketing management |
| title_exact_search_txtP | Handbook of research methods for marketing management |
| title_full | Handbook of research methods for marketing management edited by Robin Nunkoo (Associate Professor of Management, Faculty of Law and Management), Viraiyan Teeroovengadum (Senior Lecturer, University of Mauritius, Mauritius) and Christian M. Ringle (Professor of Management, Hamburg University of Technology, Germany) |
| title_fullStr | Handbook of research methods for marketing management edited by Robin Nunkoo (Associate Professor of Management, Faculty of Law and Management), Viraiyan Teeroovengadum (Senior Lecturer, University of Mauritius, Mauritius) and Christian M. Ringle (Professor of Management, Hamburg University of Technology, Germany) |
| title_full_unstemmed | Handbook of research methods for marketing management edited by Robin Nunkoo (Associate Professor of Management, Faculty of Law and Management), Viraiyan Teeroovengadum (Senior Lecturer, University of Mauritius, Mauritius) and Christian M. Ringle (Professor of Management, Hamburg University of Technology, Germany) |
| title_short | Handbook of research methods for marketing management |
| title_sort | handbook of research methods for marketing management |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marktforschung Marketingmanagement Marketingforschung Aufsatzsammlung |
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