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Stand out!!: the secrets of branding for a new generation

Drawing on three decades of professional experience, this book brings the reader down less traveled paths in the world of branding, challenging current paradigms, uncovering the secrets of brand success, and introducing Generation B-- the true millennials who are today's generation of brand nat...

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Bibliographische Detailangaben
1. Verfasser:	McGurk, Brian (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, NY Business Expert Press 2021
Ausgabe:	First edition
Schriftenreihe:	Digital and social media marketing and advertising collection
Schlagworte:	Branding (Marketing) Corporate culture Ideals (Psychology) Strategic planning Market share Brand Branding Brand valuation Brand strategy Millennials Gen Z Employer branding Brand identity Brand culture Social media Digital marketing Brand communication Living the brand Brand development Brand equity Brand values Creativity Design Brand experience Brand image Brand implementation Brand leadership Brand performance Brand planning Brand principles Brand proposition iPhone Qualitative research Talent retention Electronic books
Online-Zugang:	FHI01 FHN01 FWS01 FWS02 TUM01 UBY01 Volltext
Zusammenfassung:	Drawing on three decades of professional experience, this book brings the reader down less traveled paths in the world of branding, challenging current paradigms, uncovering the secrets of brand success, and introducing Generation B-- the true millennials who are today's generation of brand natives. In addition, among its key areas of focus, Stand Out!! reviews the roots of financial brand valuation, explains its rationale, and explores the conditions for brand value growth, introducing the reader to a range of popular valuation methods and broader measurement approaches. The specific forces challenging brand strategy planning today are discussed inthe context of a new world order of diversifying social media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths, and challenges that influence brand growth and represent governing guidelines for the journey to brand success. This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences, and pull-out quotes, as well as a helpful word wizard glossary at the end of each chapter explaining business terms and expressions used
Beschreibung:	Includes bibliographical references (pages 131-133) and index. - Description based on PDF viewed 10/27/2021
Beschreibung:	1 Online-Ressource (XIII, 146 Seiten) Illustrationen
Format:	Mode of access: World Wide Web System requirements: Adobe Acrobat reader
ISBN:	9781637421246

Internformat

MARC


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Datensatz im Suchindex

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spellingShingle	McGurk, Brian Stand out!! the secrets of branding for a new generation
title	Stand out!! the secrets of branding for a new generation
title_auth	Stand out!! the secrets of branding for a new generation
title_exact_search	Stand out!! the secrets of branding for a new generation
title_exact_search_txtP	Stand out!! the secrets of branding for a new generation
title_full	Stand out!! the secrets of branding for a new generation Brian McGurk
title_fullStr	Stand out!! the secrets of branding for a new generation Brian McGurk
title_full_unstemmed	Stand out!! the secrets of branding for a new generation Brian McGurk
title_short	Stand out!!
title_sort	stand out the secrets of branding for a new generation
title_sub	the secrets of branding for a new generation
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