Social media marketing: marketing panacea or the emperor's new digital clothes?
1. What is social media -- 2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, New York
Business Expert Press
2017
|
| Ausgabe: | First edition |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Zusammenfassung: | 1. What is social media -- 2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -- References -- Index The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product |
| Beschreibung: | Includes bibliographical references (pages 159-162) and index |
| Beschreibung: | xvi, 165 Seiten |
| ISBN: | 9781631577659 9781631577642 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:48:35Z |
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| isbn | 9781631577659 9781631577642 |
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| publishDate | 2017 |
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| spelling | Charlesworth, Alan 1956- Verfasser (DE-588)142797456 aut Social media marketing marketing panacea or the emperor's new digital clothes? Alan Charlesworth First edition New York, New York Business Expert Press 2017 xvi, 165 Seiten txt rdacontent n rdamedia nc rdacarrier Marketing strategy collection Includes bibliographical references (pages 159-162) and index 1. What is social media -- 2. Who uses what on social media ... and why -- 3. What is social media marketing? -- 4. Strategic issues in social media marketing -- 5. Operational issues in social media marketing -- 6. Social media marketing: what works, what doesn't ... and why -- 7. Conclusion -- References -- Index The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product Internet marketing Online social networks in business Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Electronic books Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Online-Ausgabe 978-1-63157-764-2 |
| spellingShingle | Charlesworth, Alan 1956- Social media marketing marketing panacea or the emperor's new digital clothes? Internet marketing Online social networks in business Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4639271-3 |
| title | Social media marketing marketing panacea or the emperor's new digital clothes? |
| title_auth | Social media marketing marketing panacea or the emperor's new digital clothes? |
| title_exact_search | Social media marketing marketing panacea or the emperor's new digital clothes? |
| title_exact_search_txtP | Social media marketing marketing panacea or the emperor's new digital clothes? |
| title_full | Social media marketing marketing panacea or the emperor's new digital clothes? Alan Charlesworth |
| title_fullStr | Social media marketing marketing panacea or the emperor's new digital clothes? Alan Charlesworth |
| title_full_unstemmed | Social media marketing marketing panacea or the emperor's new digital clothes? Alan Charlesworth |
| title_short | Social media marketing |
| title_sort | social media marketing marketing panacea or the emperor s new digital clothes |
| title_sub | marketing panacea or the emperor's new digital clothes? |
| topic | Internet marketing Online social networks in business Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Internet marketing Online social networks in business Marketing Social Media |
| work_keys_str_mv | AT charlesworthalan socialmediamarketingmarketingpanaceaortheemperorsnewdigitalclothes |