The Seduction of Brazil: The Americanization of Brazil during World War II
Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate ag...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Austin
University of Texas Press
[2021]
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| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate agreement, friendship, and all that was positive and good-yet another indication of the Americanization of Brazil under way during this period. In this translation of O Imperialismo Sedutor, Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that Brazilians actively interpreted, negotiated, and reconfigured U.S. culture in a process of cultural recombination. The market, he argues, was far more important in determining the nature of this cultural exchange than state-directed propaganda efforts because Brazil already was primed to adopt and disseminate American culture within the framework of its own rapidly expanding market for mass culture. By examining the motives and strategies behind rising U.S. influence and its relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows that these processes were not contradictory, but rather mutually reinforcing. The Seduction of Brazil brings greater sophistication to both Brazilian and American understanding of the forces at play during this period, and should appeal to historians as well as students of Latin America, culture, and communications |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780292792418 |
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| 520 | |a Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate agreement, friendship, and all that was positive and good-yet another indication of the Americanization of Brazil under way during this period. In this translation of O Imperialismo Sedutor, Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that Brazilians actively interpreted, negotiated, and reconfigured U.S. culture in a process of cultural recombination. The market, he argues, was far more important in determining the nature of this cultural exchange than state-directed propaganda efforts because Brazil already was primed to adopt and disseminate American culture within the framework of its own rapidly expanding market for mass culture. By examining the motives and strategies behind rising U.S. influence and its relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows that these processes were not contradictory, but rather mutually reinforcing. The Seduction of Brazil brings greater sophistication to both Brazilian and American understanding of the forces at play during this period, and should appeal to historians as well as students of Latin America, culture, and communications | ||
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Datensatz im Suchindex
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| indexdate | 2024-07-10T09:17:59Z |
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| spelling | Tota, Antonio Pedro Verfasser aut The Seduction of Brazil The Americanization of Brazil during World War II Antonio Pedro Tota Austin University of Texas Press [2021] © 2009 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) Following completion of the U.S. air base in Natal, Brazil, in 1942, U.S. airmen departing for North Africa during World War II communicated with Brazilian mechanics with a thumbs-up before starting their engines. This sign soon replaced the Brazilian tradition of touching the earlobe to indicate agreement, friendship, and all that was positive and good-yet another indication of the Americanization of Brazil under way during this period. In this translation of O Imperialismo Sedutor, Antonio Pedro Tota considers both the Good Neighbor Policy and broader cultural influences to argue against simplistic theories of U.S. cultural imperialism and exploitation. He shows that Brazilians actively interpreted, negotiated, and reconfigured U.S. culture in a process of cultural recombination. The market, he argues, was far more important in determining the nature of this cultural exchange than state-directed propaganda efforts because Brazil already was primed to adopt and disseminate American culture within the framework of its own rapidly expanding market for mass culture. By examining the motives and strategies behind rising U.S. influence and its relationship to a simultaneous process of cultural and political centralization in Brazil, Tota shows that these processes were not contradictory, but rather mutually reinforcing. The Seduction of Brazil brings greater sophistication to both Brazilian and American understanding of the forces at play during this period, and should appeal to historians as well as students of Latin America, culture, and communications In English HISTORY / Latin America / South America bisacsh Popular culture Brazil Popular culture United States Ellis, Lorena B. Sonstige oth Greenberg, Daniel J. Sonstige oth https://www.degruyter.com/isbn/9780292792418 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Tota, Antonio Pedro The Seduction of Brazil The Americanization of Brazil during World War II HISTORY / Latin America / South America bisacsh Popular culture Brazil Popular culture United States |
| title | The Seduction of Brazil The Americanization of Brazil during World War II |
| title_auth | The Seduction of Brazil The Americanization of Brazil during World War II |
| title_exact_search | The Seduction of Brazil The Americanization of Brazil during World War II |
| title_exact_search_txtP | The Seduction of Brazil The Americanization of Brazil during World War II |
| title_full | The Seduction of Brazil The Americanization of Brazil during World War II Antonio Pedro Tota |
| title_fullStr | The Seduction of Brazil The Americanization of Brazil during World War II Antonio Pedro Tota |
| title_full_unstemmed | The Seduction of Brazil The Americanization of Brazil during World War II Antonio Pedro Tota |
| title_short | The Seduction of Brazil |
| title_sort | the seduction of brazil the americanization of brazil during world war ii |
| title_sub | The Americanization of Brazil during World War II |
| topic | HISTORY / Latin America / South America bisacsh Popular culture Brazil Popular culture United States |
| topic_facet | HISTORY / Latin America / South America Popular culture Brazil Popular culture United States |
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