High Concept: Movies and Marketing in Hollywood
Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Austin
University of Texas Press
[2021]
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| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water.") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780292749498 |
| DOI: | 10.7560/790902 |
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| spelling | Wyatt, Justin Verfasser aut High Concept Movies and Marketing in Hollywood Justin Wyatt Austin University of Texas Press [2021] © 1994 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can be condensed into one simple sentence that inspires marketing campaigns, lures audiences, and separates success from failure at the box office. This pioneering study explores the development and dominance of the high concept movie within commercial Hollywood filmmaking since the late 1970s. Justin Wyatt describes how box office success, always important in Hollywood, became paramount in the era in which major film studios passed into the hands of media conglomerates concerned more with the economics of filmmaking than aesthetics. In particular, he shows how high concept films became fully integrated with their marketing, so that a single phrase ("Just when you thought it was safe to go back in the water.") could sell the movie to studio executives and provide copy for massive advertising campaigns; a single image or a theme song could instantly remind potential audience members of the movie, and tie-in merchandise could generate millions of dollars in additional income In English PERFORMING ARTS / Film & Video / General bisacsh https://doi.org/10.7560/790902 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Wyatt, Justin High Concept Movies and Marketing in Hollywood PERFORMING ARTS / Film & Video / General bisacsh |
| title | High Concept Movies and Marketing in Hollywood |
| title_auth | High Concept Movies and Marketing in Hollywood |
| title_exact_search | High Concept Movies and Marketing in Hollywood |
| title_exact_search_txtP | High Concept Movies and Marketing in Hollywood |
| title_full | High Concept Movies and Marketing in Hollywood Justin Wyatt |
| title_fullStr | High Concept Movies and Marketing in Hollywood Justin Wyatt |
| title_full_unstemmed | High Concept Movies and Marketing in Hollywood Justin Wyatt |
| title_short | High Concept |
| title_sort | high concept movies and marketing in hollywood |
| title_sub | Movies and Marketing in Hollywood |
| topic | PERFORMING ARTS / Film & Video / General bisacsh |
| topic_facet | PERFORMING ARTS / Film & Video / General |
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