Making Up the Difference: Women, Beauty, and Direct Selling in Ecuador
Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses...
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Austin
University of Texas Press
[2021]
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Schlagworte: | |
Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
Zusammenfassung: | Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies. In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries |
Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) |
Beschreibung: | 1 Online-Ressource |
ISBN: | 9780292734838 |
DOI: | 10.7560/723863 |
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spelling | Casanova, Erynn Masi de Verfasser aut Making Up the Difference Women, Beauty, and Direct Selling in Ecuador Erynn Masi de Casanova Austin University of Texas Press [2021] © 2011 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies. In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries In English SOCIAL SCIENCE / Developing & Emerging Countries bisacsh Cosmetics industry Ecuador Direct selling Ecuador Women Employment Ecuador Women Ecuador Economic conditions https://doi.org/10.7560/723863 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Casanova, Erynn Masi de Making Up the Difference Women, Beauty, and Direct Selling in Ecuador SOCIAL SCIENCE / Developing & Emerging Countries bisacsh Cosmetics industry Ecuador Direct selling Ecuador Women Employment Ecuador Women Ecuador Economic conditions |
title | Making Up the Difference Women, Beauty, and Direct Selling in Ecuador |
title_auth | Making Up the Difference Women, Beauty, and Direct Selling in Ecuador |
title_exact_search | Making Up the Difference Women, Beauty, and Direct Selling in Ecuador |
title_exact_search_txtP | Making Up the Difference Women, Beauty, and Direct Selling in Ecuador |
title_full | Making Up the Difference Women, Beauty, and Direct Selling in Ecuador Erynn Masi de Casanova |
title_fullStr | Making Up the Difference Women, Beauty, and Direct Selling in Ecuador Erynn Masi de Casanova |
title_full_unstemmed | Making Up the Difference Women, Beauty, and Direct Selling in Ecuador Erynn Masi de Casanova |
title_short | Making Up the Difference |
title_sort | making up the difference women beauty and direct selling in ecuador |
title_sub | Women, Beauty, and Direct Selling in Ecuador |
topic | SOCIAL SCIENCE / Developing & Emerging Countries bisacsh Cosmetics industry Ecuador Direct selling Ecuador Women Employment Ecuador Women Ecuador Economic conditions |
topic_facet | SOCIAL SCIENCE / Developing & Emerging Countries Cosmetics industry Ecuador Direct selling Ecuador Women Employment Ecuador Women Ecuador Economic conditions |
url | https://doi.org/10.7560/723863 |
work_keys_str_mv | AT casanovaerynnmaside makingupthedifferencewomenbeautyanddirectsellinginecuador |