The practice of market research: from data to insight
Learn the techniques and tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-li...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
2022
|
| Ausgabe: | Fifth edition |
| Online-Zugang: | FHD01 TUBA1 URL des Erstveröffentlichers |
| Zusammenfassung: | Learn the techniques and tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice |
| Beschreibung: | 1 Online-Ressource (xxv, 640 Seiten) |
| ISBN: | 9781292331348 9781292331379 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fifth edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:45:26Z |
| indexdate | 2024-07-10T09:17:41Z |
| institution | BVB |
| isbn | 9781292331348 9781292331379 |
| language | English |
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| spelling | McGivern, Yvonne Verfasser (DE-588)136837999 aut The practice of market research from data to insight Yvonne McGivern Fifth edition Harlow, England Pearson 2022 1 Online-Ressource (xxv, 640 Seiten) txt rdacontent c rdamedia cr rdacarrier Learn the techniques and tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice Erscheint auch als Druck-Ausgabe 978-1-292-33136-2 https://elibrary.pearson.de/book/99.150005/9781292331348 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | McGivern, Yvonne The practice of market research from data to insight |
| title | The practice of market research from data to insight |
| title_auth | The practice of market research from data to insight |
| title_exact_search | The practice of market research from data to insight |
| title_exact_search_txtP | The practice of market research from data to insight |
| title_full | The practice of market research from data to insight Yvonne McGivern |
| title_fullStr | The practice of market research from data to insight Yvonne McGivern |
| title_full_unstemmed | The practice of market research from data to insight Yvonne McGivern |
| title_short | The practice of market research |
| title_sort | the practice of market research from data to insight |
| title_sub | from data to insight |
| url | https://elibrary.pearson.de/book/99.150005/9781292331348 |
| work_keys_str_mv | AT mcgivernyvonne thepracticeofmarketresearchfromdatatoinsight |