The regulation of social media influencers:
In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is t...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
2020
|
| Schriftenreihe: | Elgar law, technology and society
|
| Schlagworte: | |
| Online-Zugang: | UBM01 URL des Erstveröffentlichers |
| Zusammenfassung: | In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing. |
| Beschreibung: | 1 Online-Ressource Illustrationen |
| ISBN: | 9781788978286 |
| DOI: | 10.4337/9781788978286 |
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| isbn | 9781788978286 |
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| spelling | The regulation of social media influencers edited by Catalina Goanta, Sofia Ranchordás Cheltenham, UK ; Northampton, MA, USA Edward Elgar Publishing 2020 1 Online-Ressource Illustrationen txt rdacontent c rdamedia cr rdacarrier Elgar law, technology and society In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing. Influencer (DE-588)1164030825 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Ethik (DE-588)4015602-3 gnd rswk-swf Wettbewerbsrecht (DE-588)4121924-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Regulierung (DE-588)4201190-5 gnd rswk-swf Social media / Law and legislation Social media / Moral and ethical aspects (DE-588)4143413-4 Aufsatzsammlung gnd-content Social Media (DE-588)4639271-3 s Influencer (DE-588)1164030825 s Marketing (DE-588)4037589-4 s Regulierung (DE-588)4201190-5 s Wettbewerbsrecht (DE-588)4121924-7 s Ethik (DE-588)4015602-3 s DE-604 Goanța, Cătălina (DE-588)1131198867 edt Ranchordás, Sofia 1985- (DE-588)1070320498 edt Erscheint auch als Druck-Ausgabe 978-1-78897-827-9 https://doi.org/10.4337/9781788978286 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The regulation of social media influencers Influencer (DE-588)1164030825 gnd Social Media (DE-588)4639271-3 gnd Ethik (DE-588)4015602-3 gnd Wettbewerbsrecht (DE-588)4121924-7 gnd Marketing (DE-588)4037589-4 gnd Regulierung (DE-588)4201190-5 gnd |
| subject_GND | (DE-588)1164030825 (DE-588)4639271-3 (DE-588)4015602-3 (DE-588)4121924-7 (DE-588)4037589-4 (DE-588)4201190-5 (DE-588)4143413-4 |
| title | The regulation of social media influencers |
| title_auth | The regulation of social media influencers |
| title_exact_search | The regulation of social media influencers |
| title_exact_search_txtP | The regulation of social media influencers |
| title_full | The regulation of social media influencers edited by Catalina Goanta, Sofia Ranchordás |
| title_fullStr | The regulation of social media influencers edited by Catalina Goanta, Sofia Ranchordás |
| title_full_unstemmed | The regulation of social media influencers edited by Catalina Goanta, Sofia Ranchordás |
| title_short | The regulation of social media influencers |
| title_sort | the regulation of social media influencers |
| topic | Influencer (DE-588)1164030825 gnd Social Media (DE-588)4639271-3 gnd Ethik (DE-588)4015602-3 gnd Wettbewerbsrecht (DE-588)4121924-7 gnd Marketing (DE-588)4037589-4 gnd Regulierung (DE-588)4201190-5 gnd |
| topic_facet | Influencer Social Media Ethik Wettbewerbsrecht Marketing Regulierung Aufsatzsammlung |
| url | https://doi.org/10.4337/9781788978286 |
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