Frenemies: the epic disruption of the ad business (and everything else)
Ken Auletta uncovers an industry in crisis from the perspective of its most powerful players, from Sir Martin Sorrell to Carolyn Everson, Facebook's Head of Sales. The survival of most media and internet companies depends on the revenue generated by advertising and marketing, yet few other busi...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Penguin Books
2019
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Ken Auletta uncovers an industry in crisis from the perspective of its most powerful players, from Sir Martin Sorrell to Carolyn Everson, Facebook's Head of Sales. The survival of most media and internet companies depends on the revenue generated by advertising and marketing, yet few other businesses have been so dramatically challenged in the digital age. Gone are the days of Don Draper as Mad Men becomes Math Men (and only occasionally women), and an instinctive art is transformed into an ever-changing science. Former allies have become competitors and accusations of kickbacks and corruption swirl. 'Frenemies' are rife as trust disintegrates and up-and-coming creatives clash with seasoned veterans. And all the while, Facebook and Google continue to cause disruption |
| Beschreibung: | UK-Ausgabe erschienen unter dem Titel "Frenemies. The epic disruption of the advertising industry (and why this matters)" |
| Beschreibung: | 373 Seiten |
| ISBN: | 9780735220881 0008296995 |
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Datensatz im Suchindex
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| adam_text | CONTENTS Introduction 1. The “Perfect Storm 1 7 2. “Change Sucks” 27 3. Good-bye, Don Draper 39 4. The Matchmaker 51 5. Anxious Clients 75 6. “Same Height as Napoleon” 99 7. Frenemies 119 8. The Rise of Media Agencies 139 9. The Privacy Time Bomb 155
10. The Consumer as Frenemy 171 11. Can Old Media Be New? 187 1 2. More Frenemies 205 13. Marketing Yak-Yaks and Mounting Fear 223 14. The Client Jury Reaches Its Verdict 239 15. Cannes Takes Center Stage 247 16. Mad Men to Math Men 261 17. Dinosaurs or Cockroaches? 279 18. Good-bye Old Advertising Axioms 293 19. “No Rearview Mirror” 317 Epilogue 341 Acknowledgments 355 Bibliography 359 Index 361
|
| adam_txt |
CONTENTS Introduction 1. The “Perfect Storm" 1 7 2. “Change Sucks” 27 3. Good-bye, Don Draper 39 4. The Matchmaker 51 5. Anxious Clients 75 6. “Same Height as Napoleon” 99 7. Frenemies 119 8. The Rise of Media Agencies 139 9. The Privacy Time Bomb 155
10. The Consumer as Frenemy 171 11. Can Old Media Be New? 187 1 2. More Frenemies 205 13. Marketing Yak-Yaks and Mounting Fear 223 14. The Client Jury Reaches Its Verdict 239 15. Cannes Takes Center Stage 247 16. Mad Men to Math Men 261 17. Dinosaurs or Cockroaches? 279 18. Good-bye Old Advertising Axioms 293 19. “No Rearview Mirror” 317 Epilogue 341 Acknowledgments 355 Bibliography 359 Index 361 |
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| author | Auletta, Ken 1942- |
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| author_sort | Auletta, Ken 1942- |
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| building | Verbundindex |
| bvnumber | BV047620788 |
| classification_rvk | QR 700 MS 7970 |
| contents | 1. The "perfect storm" -- 2. "Change sucks" -- 3. Good-bye, Don Draper -- 4. The matchmaker -- 5. Anxious clients -- 6. "Same height as Napoleon" -- 7. Frenemies -- 8. The rise of media agencies -- 9. The privacy time bomb -- 10. The consumer as frenemy -- 11. Can old media be new? -- 12. More frenemies -- 13. Marketing yak-yaks and mounting fear -- 14. The client jury reaches its verdict -- 15. Cannes takes center stage -- 16. Mad men to math men -- 17. Dinosaurs or cockroaches? -- 18. Good-bye old advertising axioms -- 19. "No rearview mirror" |
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| discipline | Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Soziologie Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:42:49Z |
| indexdate | 2024-07-10T09:17:25Z |
| institution | BVB |
| isbn | 9780735220881 0008296995 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033005432 |
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| physical | 373 Seiten |
| publishDate | 2019 |
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| spelling | Auletta, Ken 1942- Verfasser (DE-588)170157105 aut Frenemies the epic disruption of the ad business (and everything else) Ken Auletta New York Penguin Books 2019 © 2018 373 Seiten txt rdacontent n rdamedia nc rdacarrier UK-Ausgabe erschienen unter dem Titel "Frenemies. The epic disruption of the advertising industry (and why this matters)" 1. The "perfect storm" -- 2. "Change sucks" -- 3. Good-bye, Don Draper -- 4. The matchmaker -- 5. Anxious clients -- 6. "Same height as Napoleon" -- 7. Frenemies -- 8. The rise of media agencies -- 9. The privacy time bomb -- 10. The consumer as frenemy -- 11. Can old media be new? -- 12. More frenemies -- 13. Marketing yak-yaks and mounting fear -- 14. The client jury reaches its verdict -- 15. Cannes takes center stage -- 16. Mad men to math men -- 17. Dinosaurs or cockroaches? -- 18. Good-bye old advertising axioms -- 19. "No rearview mirror" Ken Auletta uncovers an industry in crisis from the perspective of its most powerful players, from Sir Martin Sorrell to Carolyn Everson, Facebook's Head of Sales. The survival of most media and internet companies depends on the revenue generated by advertising and marketing, yet few other businesses have been so dramatically challenged in the digital age. Gone are the days of Don Draper as Mad Men becomes Math Men (and only occasionally women), and an instinctive art is transformed into an ever-changing science. Former allies have become competitors and accusations of kickbacks and corruption swirl. 'Frenemies' are rife as trust disintegrates and up-and-coming creatives clash with seasoned veterans. And all the while, Facebook and Google continue to cause disruption Werbewirtschaft (DE-588)4189650-6 gnd rswk-swf Konsumgesellschaft (DE-588)4165119-4 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Advertising agencies Advertising Marketing Internet advertising Internet marketing Marketing (DE-588)4037589-4 s Werbewirtschaft (DE-588)4189650-6 s Konsumgesellschaft (DE-588)4165119-4 s Medien (DE-588)4169187-8 s DE-604 Äquivalent UK-Ausgabe Druck-Ausgabe, Hardcover 978-0-00-829698-8 Äquivalent Druck-Ausgabe, Hardcover 978-0-7352-2086-7 Erscheint auch als Online-Ausgabe 978-0-7352-2087-4 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033005432&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Auletta, Ken 1942- Frenemies the epic disruption of the ad business (and everything else) 1. The "perfect storm" -- 2. "Change sucks" -- 3. Good-bye, Don Draper -- 4. The matchmaker -- 5. Anxious clients -- 6. "Same height as Napoleon" -- 7. Frenemies -- 8. The rise of media agencies -- 9. The privacy time bomb -- 10. The consumer as frenemy -- 11. Can old media be new? -- 12. More frenemies -- 13. Marketing yak-yaks and mounting fear -- 14. The client jury reaches its verdict -- 15. Cannes takes center stage -- 16. Mad men to math men -- 17. Dinosaurs or cockroaches? -- 18. Good-bye old advertising axioms -- 19. "No rearview mirror" Werbewirtschaft (DE-588)4189650-6 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Medien (DE-588)4169187-8 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Frenemies the epic disruption of the ad business (and everything else) |
| title_auth | Frenemies the epic disruption of the ad business (and everything else) |
| title_exact_search | Frenemies the epic disruption of the ad business (and everything else) |
| title_exact_search_txtP | Frenemies the epic disruption of the ad business (and everything else) |
| title_full | Frenemies the epic disruption of the ad business (and everything else) Ken Auletta |
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| title_full_unstemmed | Frenemies the epic disruption of the ad business (and everything else) Ken Auletta |
| title_short | Frenemies |
| title_sort | frenemies the epic disruption of the ad business and everything else |
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