Marketing planning & strategy: a practical introduction
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Los Angeles
Sage
[2021]
|
Schlagworte: | |
Beschreibung: | xvii, 271 Seiten Diagramme |
ISBN: | 9781529760132 9781529760125 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV047620728 | ||
003 | DE-604 | ||
005 | 20220222 | ||
007 | t | ||
008 | 211201s2021 |||| |||| 00||| eng d | ||
020 | |a 9781529760132 |c pbk |9 978-1-5297-6013-2 | ||
020 | |a 9781529760125 |9 978-1-5297-6012-5 | ||
035 | |a (OCoLC)1289766500 | ||
035 | |a (DE-599)BVBBV047620728 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-1050 | ||
084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
100 | 1 | |a Dawes, John |e Verfasser |0 (DE-588)138878552 |4 aut | |
245 | 1 | 0 | |a Marketing planning & strategy |b a practical introduction |c John Dawes |
264 | 1 | |a Los Angeles |b Sage |c [2021] | |
300 | |a xvii, 271 Seiten |b Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
689 | 1 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-033005373 |
Datensatz im Suchindex
_version_ | 1804183058803326976 |
---|---|
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Dawes, John |
author_GND | (DE-588)138878552 |
author_facet | Dawes, John |
author_role | aut |
author_sort | Dawes, John |
author_variant | j d jd |
building | Verbundindex |
bvnumber | BV047620728 |
classification_rvk | QP 612 |
ctrlnum | (OCoLC)1289766500 (DE-599)BVBBV047620728 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01134nam a2200349 c 4500</leader><controlfield tag="001">BV047620728</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220222 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">211201s2021 |||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781529760132</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-5297-6013-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781529760125</subfield><subfield code="9">978-1-5297-6012-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1289766500</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047620728</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dawes, John</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)138878552</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing planning & strategy</subfield><subfield code="b">a practical introduction</subfield><subfield code="c">John Dawes</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles</subfield><subfield code="b">Sage</subfield><subfield code="c">[2021]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvii, 271 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033005373</subfield></datafield></record></collection> |
id | DE-604.BV047620728 |
illustrated | Not Illustrated |
index_date | 2024-07-03T18:42:49Z |
indexdate | 2024-07-10T09:17:25Z |
institution | BVB |
isbn | 9781529760132 9781529760125 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033005373 |
oclc_num | 1289766500 |
open_access_boolean | |
owner | DE-1050 |
owner_facet | DE-1050 |
physical | xvii, 271 Seiten Diagramme |
publishDate | 2021 |
publishDateSearch | 2021 |
publishDateSort | 2021 |
publisher | Sage |
record_format | marc |
spelling | Dawes, John Verfasser (DE-588)138878552 aut Marketing planning & strategy a practical introduction John Dawes Los Angeles Sage [2021] xvii, 271 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s |
spellingShingle | Dawes, John Marketing planning & strategy a practical introduction Marketingkonzept (DE-588)4120696-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
subject_GND | (DE-588)4120696-4 (DE-588)4120697-6 |
title | Marketing planning & strategy a practical introduction |
title_auth | Marketing planning & strategy a practical introduction |
title_exact_search | Marketing planning & strategy a practical introduction |
title_exact_search_txtP | Marketing planning & strategy a practical introduction |
title_full | Marketing planning & strategy a practical introduction John Dawes |
title_fullStr | Marketing planning & strategy a practical introduction John Dawes |
title_full_unstemmed | Marketing planning & strategy a practical introduction John Dawes |
title_short | Marketing planning & strategy |
title_sort | marketing planning strategy a practical introduction |
title_sub | a practical introduction |
topic | Marketingkonzept (DE-588)4120696-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
topic_facet | Marketingkonzept Marketingstrategie |
work_keys_str_mv | AT dawesjohn marketingplanningstrategyapracticalintroduction |