Personal influence: the part played by people in the flow of mass communications
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Taylor & Francis
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Originally published in 1955 by the Free Press. - New material this edition copyright © 2006 by Taylor & Francis Includes bibliographical references and indexes |
| Beschreibung: | xxxiv, 400 Seiten |
| ISBN: | 9781412805070 |
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| 245 | 1 | 0 | |a Personal influence |b the part played by people in the flow of mass communications |c Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper |
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| adam_text | Contents Acknowledgments Introduction to the Transaction Edition Foreword, by Elmo Roper xiii XV xxix PART ONE THE PART PLAYED BY PEOPLE: A NEW FOCUS FOR THE STUDY OF MASS MEDIA EFFECTS Section One: Images of the Mass Communications Process I. II. Section III. IV. Between Media and Mass 15 Mass Media Research: The Study of “Campaigns” Intervening Varmbles and the Study of Effect Four Intervening Variables in the Mass Communications Process Interpersonal Relations: The Discovery of “People The Part Played by People 31 The Opinion Leader Idea and the Two-Step Flow of Communication The Rediscovery of the Primary Group: Case Histories of an Intervening Variable The Common Elements in the Pattern Two: Norms and Networks in the Process of Persuasion: Linking Small Group Research with Mass Media Research An Essay in Convergence 43 Norms and Small Groups: The Shared Character of Opinions and Attitudes 48 The Instrumental Function: The Benefits” of Conformity “ [vii]
Content։ [viii] Providing a Social Reality Interaction: The Process of Convergence The Attraction of Shared Values Interdependent Individuals Demand Conformity of Each Other Some Hasty Qualifications V. The Role of the Group in Influencing Change: Implications for Mass Media Research 66 The Group as a Medium of Change The Group as a Target of Change VI. Interpersonal Networks: Communicating Within the Group 82 The Patterns of Transmission Strategic Points of Transmission VII. The Group and the World Outside: Implications for Mass Media Research 116 Communicating to the Group The Group in an Organizational Context The Traditional Community: Examples from International Communications Research A Summary of Implications PART TWO THE FLOW OF EVERYDAY INFLUENCE IN A MIDWESTERN COMMUNITY Section One: Locating Personal Influence I. Criteria of Influence The Generally Influential The Specific Influentials Everyday Contacts A Comparison and a Tentative Result Self-Detected Leaders 137
[ix] IL A Technique of Confirmation The Follow-up Interview Confirmation of Alleged Contacts Acknowledgment of Alleged Roles The Extent of Confirmation Conclusion Contents 149 Section Two: The Impact of Personal Influence III. The Place of Impact Analysis in the Study of Influence 162 IV. Searching for and Assessing the Impact of Various Influences 167 The Art of Asking Why The Assessment of Impact The Impact Ratings V. Evaluating the Impact of Various Influences 175 Marketing: Foods and Household Goods Selection of a Motion Picture Fashion Changes Summary and Interpretation VI. The Role and Sequence of Various Influences 187 The Five Main Elements of an Impact Analysis The Accounting Scheme The Number and Order of Influences Position and Impact VII. Some Further Technical Problems 198 The Pre-Classification of Cases Pitfalls in Interviewing The Problem of Assessment VIII. Variations in Impact 208 The Role of Dissatisfaction Another Situational Difference Differentiah in the Impact of Personal Influence The Role of Specificity Some Concluding Questions
[x] Contents Section Three: The Flow of Personal Influence IX. On Describing the Flow of Influence Three Relevant Dimensions The Distribution of the Sample in the Three Dimensions The Life-Cycle and Social Status as Determinants of Gregariousness X. Marketing Leaders 2S4 Marketing Leadership and Social Status: A Horizontal Flow Pattern Life-Cycle Position and Marketing Leadership: “The Large-Family Wives Gregariousness and Marketing Leadership The Extent of Marketing Influence Within the Family The Flow of Marketing Influence: A Summary XI. Fashion Leaders 247 “The Girls : Life-Cycle Position and Fashion Leadership Does Interest Determine Leadership? The Flow of Influence: Two Approaches (1) The “Export Index (2) The Follow-Up Story Gregariousness and Fashion Leadership Social Status and Fashion Leadership The Joint Role of Status Level and Gregariousness The Flow of Fashion Influence: A Summary XII. Public Affairs Leaders 271 Social Status and Public Affairs Leadership Sex, Social Status and the Flow of Influence The Experts in Public Affairs The Experts and the Flow of Influence Gregariousness and Public Affairs Leadership Life-Cycle Position and Public Affairs Leadership
Ы1 Contents Age and the Flow of Influence The Joint Role of Status Level and Life-Cycle The Flow of Influence in Public Affairs: A Summary XIII. Movie Leaders 296 “Youth CultureMovie Leadership and the Life-Cycle Movie Leadership and Gregariousness: A Special Case Shared Movie-Going and the Flow of Influence Age and the Flow of Influence The Role of the Movie Expert Social Status and Movie Leadership The Flow of Influence About Movies: A Summary XIV. The Two-Step Flow of Communication 309 Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications Opinion Leadership and Mass Media Effect XV. A Summary of Influences and Influentials 321 The Social Location of Opinion Leader Concentrations Subjective Interest as a Leadership Determinant The Flow of Influence: A Review Opinion Leader Profiles Multiple-Area Leadership Section Four: Technical Appendices and Commentaries on the Research Appendix A. Choice of the City 1. Procedure Used in Selecting Cities 2. Evaluation of the Results 335
[xii] Contents Ց. Selection of Sample A Guide to the Questionnaire 1. Factual Decision Questions 2. The Impact Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self-Designated. Opinion Leadership 6. Correlates of Opinion Leadership 7. Other Attitude Questions 8. Extraneous Questions Appendix C. On Follow-up Interviewing and Analysis 1. The Evolution of the Follow-up Questionnaire 2. Two Kinds of Follow-up: Influential and Influencée 3. The Follow-up Mortality 4. Representativeness of the Follow-up Interview 5. On the Analysis of a Follow-up Flow” Table Appendix D. On the Construction oí Indices (Including a Substantive Addendum on an Index of Popular-Fiction Consumption) 1. An Inventory of Indices Appearing in the Text 2. Four Indices Discussed: Gregariousness, Social Status, Importance” and Opinion Leadership (self-designated) 3. A Substantive Addendum: On Gregari ousness, Anxiety and the Consumption of Popular-Fiction Bibliography Index Appendix В. 340 353 369 381 394
|
| adam_txt |
Contents Acknowledgments Introduction to the Transaction Edition Foreword, by Elmo Roper xiii XV xxix PART ONE THE PART PLAYED BY PEOPLE: A NEW FOCUS FOR THE STUDY OF MASS MEDIA EFFECTS Section One: Images of the Mass Communications Process I. II. Section III. IV. Between Media and Mass 15 Mass Media Research: The Study of “Campaigns”' Intervening Varmbles and the Study of Effect Four Intervening Variables in the Mass Communications Process Interpersonal Relations: The Discovery of “People" The Part Played by People 31 The Opinion Leader Idea and the Two-Step Flow of Communication The Rediscovery of the Primary Group: Case Histories of an Intervening Variable The Common Elements in the Pattern Two: Norms and Networks in the Process of Persuasion: Linking Small Group Research with Mass Media Research An Essay in Convergence 43 Norms and Small Groups: The Shared Character of Opinions and Attitudes 48 The Instrumental Function: The Benefits” of Conformity “ [vii]
Content։ [viii] Providing a Social Reality Interaction: The Process of Convergence The Attraction of Shared Values Interdependent Individuals Demand Conformity of Each Other Some Hasty Qualifications V. The Role of the Group in Influencing Change: Implications for Mass Media Research 66 The Group as a Medium of Change The Group as a Target of Change VI. Interpersonal Networks: Communicating Within the Group 82 The Patterns of Transmission Strategic Points of Transmission VII. The Group and the World Outside: Implications for Mass Media Research 116 Communicating to the Group The Group in an Organizational Context The Traditional Community: Examples from International Communications Research A Summary of Implications PART TWO THE FLOW OF EVERYDAY INFLUENCE IN A MIDWESTERN COMMUNITY Section One: Locating Personal Influence I. Criteria of Influence The Generally Influential The Specific Influentials Everyday Contacts A Comparison and a Tentative Result Self-Detected Leaders 137
[ix] IL A Technique of Confirmation The Follow-up Interview Confirmation of Alleged Contacts Acknowledgment of Alleged Roles The Extent of Confirmation Conclusion Contents 149 Section Two: The Impact of Personal Influence III. The Place of Impact Analysis in the Study of Influence 162 IV. Searching for and Assessing the Impact of Various Influences 167 The Art of Asking Why The Assessment of Impact The Impact Ratings V. Evaluating the Impact of Various Influences 175 Marketing: Foods and Household Goods Selection of a Motion Picture Fashion Changes Summary and Interpretation VI. The Role and Sequence of Various Influences 187 The Five Main Elements of an Impact Analysis The Accounting Scheme The Number and Order of Influences Position and Impact VII. Some Further Technical Problems 198 The Pre-Classification of Cases Pitfalls in Interviewing The Problem of Assessment VIII. Variations in Impact 208 The Role of Dissatisfaction Another Situational Difference Differentiah in the Impact of Personal Influence The Role of Specificity Some Concluding Questions
[x] Contents Section Three: The Flow of Personal Influence IX. On Describing the Flow of Influence Three Relevant Dimensions The Distribution of the Sample in the Three Dimensions The Life-Cycle and Social Status as Determinants of Gregariousness X. Marketing Leaders 2S4 Marketing Leadership and Social Status: A Horizontal Flow Pattern Life-Cycle Position and Marketing Leadership: “The Large-Family Wives" Gregariousness and Marketing Leadership The Extent of Marketing Influence Within the Family The Flow of Marketing Influence: A Summary XI. Fashion Leaders 247 “The Girls": Life-Cycle Position and Fashion Leadership Does Interest Determine Leadership? The Flow of Influence: Two Approaches (1) The “Export" Index (2) The Follow-Up Story Gregariousness and Fashion Leadership Social Status and Fashion Leadership The Joint Role of Status Level and Gregariousness The Flow of Fashion Influence: A Summary XII. Public Affairs Leaders 271 Social Status and Public Affairs Leadership Sex, Social Status and the Flow of Influence The Experts in Public Affairs The Experts and the Flow of Influence Gregariousness and Public Affairs Leadership Life-Cycle Position and Public Affairs Leadership
Ы1 Contents Age and the Flow of Influence The Joint Role of Status Level and Life-Cycle The Flow of Influence in Public Affairs: A Summary XIII. Movie Leaders 296 “Youth CultureMovie Leadership and the Life-Cycle Movie Leadership and Gregariousness: A Special Case Shared Movie-Going and the Flow of Influence Age and the Flow of Influence The Role of the Movie Expert Social Status and Movie Leadership The Flow of Influence About Movies: A Summary XIV. The Two-Step Flow of Communication 309 Opinion Leadership and Exposure to the Mass Media Opinion Leadership and the Content of Mass Communications Opinion Leadership and Mass Media Effect XV. A Summary of Influences and Influentials 321 The Social Location of Opinion Leader Concentrations Subjective Interest as a Leadership Determinant The Flow of Influence: A Review Opinion Leader Profiles Multiple-Area Leadership Section Four: Technical Appendices and Commentaries on the Research Appendix A. Choice of the City 1. Procedure Used in Selecting Cities 2. Evaluation of the Results 335
[xii] Contents Ց. Selection of Sample A Guide to the Questionnaire 1. Factual Decision Questions 2. The Impact Analysis 3. Sources of Potential Influence 4. Communication Behavior 5. Self-Designated. Opinion Leadership 6. Correlates of Opinion Leadership 7. Other Attitude Questions 8. Extraneous Questions Appendix C. On Follow-up Interviewing and Analysis 1. The Evolution of the Follow-up Questionnaire 2. Two Kinds of Follow-up: Influential and Influencée 3. The Follow-up Mortality 4. Representativeness of the Follow-up Interview 5. On the Analysis of a Follow-up "Flow” Table Appendix D. On the Construction oí Indices (Including a Substantive Addendum on an Index of Popular-Fiction Consumption) 1. An Inventory of Indices Appearing in the Text 2. Four Indices Discussed: Gregariousness, Social Status, "Importance” and Opinion Leadership (self-designated) 3. A Substantive Addendum: On Gregari ousness, Anxiety and the Consumption of Popular-Fiction Bibliography Index Appendix В. 340 353 369 381 394 |
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| index_date | 2024-07-03T18:42:44Z |
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| spelling | Katz, Elihu 1926-2021 Verfasser (DE-588)118972855 aut Personal influence the part played by people in the flow of mass communications Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper London ; New York Taylor & Francis 2017 xxxiv, 400 Seiten txt rdacontent n rdamedia nc rdacarrier Originally published in 1955 by the Free Press. - New material this edition copyright © 2006 by Taylor & Francis Includes bibliographical references and indexes Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Meinungsführer (DE-588)4169346-2 gnd rswk-swf Meinungsbildung (DE-588)4038461-5 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Mass media Public opinion Massenkommunikation (DE-588)4037875-5 s Meinungsbildung (DE-588)4038461-5 s DE-604 Forschung (DE-588)4017894-8 s Meinungsführer (DE-588)4169346-2 s Lazarsfeld, Paul Felix 1901-1976 Verfasser (DE-588)118726862 aut Roper, Elmo 1900-1971 (DE-588)136474853 wpr Erscheint auch als Online-Ausgabe 978-1-315-12623-4 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033005170&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Katz, Elihu 1926-2021 Lazarsfeld, Paul Felix 1901-1976 Personal influence the part played by people in the flow of mass communications Massenkommunikation (DE-588)4037875-5 gnd Meinungsführer (DE-588)4169346-2 gnd Meinungsbildung (DE-588)4038461-5 gnd Forschung (DE-588)4017894-8 gnd |
| subject_GND | (DE-588)4037875-5 (DE-588)4169346-2 (DE-588)4038461-5 (DE-588)4017894-8 |
| title | Personal influence the part played by people in the flow of mass communications |
| title_auth | Personal influence the part played by people in the flow of mass communications |
| title_exact_search | Personal influence the part played by people in the flow of mass communications |
| title_exact_search_txtP | Personal influence the part played by people in the flow of mass communications |
| title_full | Personal influence the part played by people in the flow of mass communications Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper |
| title_fullStr | Personal influence the part played by people in the flow of mass communications Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper |
| title_full_unstemmed | Personal influence the part played by people in the flow of mass communications Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper |
| title_short | Personal influence |
| title_sort | personal influence the part played by people in the flow of mass communications |
| title_sub | the part played by people in the flow of mass communications |
| topic | Massenkommunikation (DE-588)4037875-5 gnd Meinungsführer (DE-588)4169346-2 gnd Meinungsbildung (DE-588)4038461-5 gnd Forschung (DE-588)4017894-8 gnd |
| topic_facet | Massenkommunikation Meinungsführer Meinungsbildung Forschung |
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