Big data analytics for improved accuracy, efficiency, and decision making in digital marketing:
"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers" - Provided by publisher
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Publisher of Timely Knowledge
[2021]
|
| Schriftenreihe: | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-898 DE-1049 DE-91 DE-706 DE-706 DE-83 Volltext |
| Zusammenfassung: | "This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers" - Provided by publisher |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxiv, 310 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781799872337 1799872335 |
| ISSN: | 2327-5529 |
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| index_date | 2024-07-03T18:39:11Z |
| indexdate | 2024-07-20T06:38:31Z |
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| isbn | 9781799872337 1799872335 |
| issn | 2327-5529 |
| language | English |
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| spelling | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India) Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xxiv, 310 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Premier reference source Includes bibliographical references and index "This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers" - Provided by publisher Big data ; fast Decision making ; Statistical methods ; fast Internet marketing Statistical methods Decision making Statistical methods Big data Online-Marketing (DE-588)7706419-7 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Marketing (DE-588)7706419-7 s Big Data (DE-588)4802620-7 s Datenanalyse (DE-588)4123037-1 s DE-604 Amandeep Singh 1982- (DE-588)1239592426 edt Erscheint auch als Druck-Ausgabe 978-1-7998-7231-3 Erscheint auch als Druck-Ausgabe 1-7998-7231-9 Erscheint auch als Druck-Ausgabe, Softcover 978-1-7998-7232-0 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Big data ; fast Decision making ; Statistical methods ; fast Internet marketing Statistical methods Decision making Statistical methods Big data Online-Marketing (DE-588)7706419-7 gnd Big Data (DE-588)4802620-7 gnd Datenanalyse (DE-588)4123037-1 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4802620-7 (DE-588)4123037-1 (DE-588)4143413-4 |
| title | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |
| title_auth | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |
| title_exact_search | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |
| title_exact_search_txtP | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |
| title_full | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India) |
| title_fullStr | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India) |
| title_full_unstemmed | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing Amandeep Singh (Chitkara Business School, Chitkara University, Punjab, India) |
| title_short | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing |
| title_sort | big data analytics for improved accuracy efficiency and decision making in digital marketing |
| topic | Big data ; fast Decision making ; Statistical methods ; fast Internet marketing Statistical methods Decision making Statistical methods Big data Online-Marketing (DE-588)7706419-7 gnd Big Data (DE-588)4802620-7 gnd Datenanalyse (DE-588)4123037-1 gnd |
| topic_facet | Big data ; fast Decision making ; Statistical methods ; fast Internet marketing Statistical methods Decision making Statistical methods Big data Online-Marketing Big Data Datenanalyse Aufsatzsammlung |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3 |
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