Staff View: Handbook of research on future policies and strategies for nation branding

Handbook of research on future policies and strategies for nation branding:

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and...

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Other Authors:	Pistikou, Victoria (Editor), Masouras, Andreas 1980- (Editor), Komodromos, Marcos (Editor)
Format:	Electronic eBook
Language:	English
Published:	Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021]
Series:	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Subjects:	Branding (Marketing) ; fast Place marketing ; fast Tourism ; fast Electronic books Place marketing Branding (Marketing) Tourism
Online Access:	DE-1050 DE-573 DE-898 DE-1049 DE-91 DE-706 DE-706 DE-83 Volltext
Summary:	"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions" - Provided by publisher
Item Description:	Includes bibliographical references and index
Physical Description:	1 Online-Ressource (xxiii, 383 Seiten) Illustrationen
ISBN:	9781799875352 1799875350
ISSN:	2327-5529

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MARC


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spelling	Handbook of research on future policies and strategies for nation branding Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus) Future policies and strategies for nation branding Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xxiii, 383 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Includes bibliographical references and index "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions" - Provided by publisher Branding (Marketing) ; fast Place marketing ; fast Tourism ; fast Electronic books Place marketing Branding (Marketing) Tourism Pistikou, Victoria (DE-588)1240322607 edt Masouras, Andreas 1980- (DE-588)1213760801 edt Komodromos, Marcos (DE-588)1240322747 edt Erscheint auch als Druck-Ausgabe 978-1-7998-7533-8 Erscheint auch als Druck-Ausgabe 1-7998-7533-4 Erscheint auch als Druck-Ausgabe, Softcover 978-1-7998-7534-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7533-8 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Handbook of research on future policies and strategies for nation branding Branding (Marketing) ; fast Place marketing ; fast Tourism ; fast Electronic books Place marketing Branding (Marketing) Tourism
title	Handbook of research on future policies and strategies for nation branding
title_alt	Future policies and strategies for nation branding
title_auth	Handbook of research on future policies and strategies for nation branding
title_exact_search	Handbook of research on future policies and strategies for nation branding
title_exact_search_txtP	Handbook of research on future policies and strategies for nation branding
title_full	Handbook of research on future policies and strategies for nation branding Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus)
title_fullStr	Handbook of research on future policies and strategies for nation branding Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus)
title_full_unstemmed	Handbook of research on future policies and strategies for nation branding Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus)
title_short	Handbook of research on future policies and strategies for nation branding
title_sort	handbook of research on future policies and strategies for nation branding
topic	Branding (Marketing) ; fast Place marketing ; fast Tourism ; fast Electronic books Place marketing Branding (Marketing) Tourism
topic_facet	Branding (Marketing) ; fast Place marketing ; fast Tourism ; fast Electronic books Place marketing Branding (Marketing) Tourism
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7533-8
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