Handbook of research on future policies and strategies for nation branding:
"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Publisher of Timely Knowledge
[2021]
|
| Schriftenreihe: | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-898 DE-1049 DE-91 DE-706 DE-706 DE-83 URL des Erstveröffentlichers |
| Zusammenfassung: | "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions" - Provided by publisher |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxiii, 383 Seiten) Illustrationen |
| ISBN: | 9781799875352 1799875350 |
| ISSN: | 2327-5529 |
Internformat
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| 245 | 1 | 0 | |a Handbook of research on future policies and strategies for nation branding |c Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus) |
| 246 | 1 | 3 | |a Future policies and strategies for nation branding |
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Datensatz im Suchindex
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| id | DE-604.BV047608703 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:39:11Z |
| indexdate | 2024-07-20T06:38:31Z |
| institution | BVB |
| isbn | 9781799875352 1799875350 |
| issn | 2327-5529 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032993643 |
| oclc_num | 1286874137 |
| open_access_boolean | |
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| owner_facet | DE-91 DE-BY-TUM DE-706 DE-898 DE-BY-UBR DE-1049 DE-573 DE-1050 DE-83 |
| physical | 1 Online-Ressource (xxiii, 383 Seiten) Illustrationen |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | IGI Global, Publisher of Timely Knowledge |
| record_format | marc |
| series2 | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Handbook of research on future policies and strategies for nation branding Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus) Future policies and strategies for nation branding Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xxiii, 383 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Includes bibliographical references and index "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions" - Provided by publisher Branding (Marketing) ; fast Place marketing ; fast Tourism ; fast Electronic books Place marketing Branding (Marketing) Tourism Pistikou, Victoria (DE-588)1240322607 edt Masouras, Andreas 1980- (DE-588)1213760801 edt Komodromos, Marcos (DE-588)1240322747 edt Erscheint auch als Druck-Ausgabe 978-1-7998-7533-8 Erscheint auch als Druck-Ausgabe 1-7998-7533-4 Erscheint auch als Druck-Ausgabe, Softcover 978-1-7998-7534-5 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7533-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Handbook of research on future policies and strategies for nation branding Branding (Marketing) ; fast Place marketing ; fast Tourism ; fast Electronic books Place marketing Branding (Marketing) Tourism |
| title | Handbook of research on future policies and strategies for nation branding |
| title_alt | Future policies and strategies for nation branding |
| title_auth | Handbook of research on future policies and strategies for nation branding |
| title_exact_search | Handbook of research on future policies and strategies for nation branding |
| title_exact_search_txtP | Handbook of research on future policies and strategies for nation branding |
| title_full | Handbook of research on future policies and strategies for nation branding Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus) |
| title_fullStr | Handbook of research on future policies and strategies for nation branding Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus) |
| title_full_unstemmed | Handbook of research on future policies and strategies for nation branding Victoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus) |
| title_short | Handbook of research on future policies and strategies for nation branding |
| title_sort | handbook of research on future policies and strategies for nation branding |
| topic | Branding (Marketing) ; fast Place marketing ; fast Tourism ; fast Electronic books Place marketing Branding (Marketing) Tourism |
| topic_facet | Branding (Marketing) ; fast Place marketing ; fast Tourism ; fast Electronic books Place marketing Branding (Marketing) Tourism |
| url | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7533-8 |
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