Ethical branding and marketing: cases and lessons
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2020
|
| Schriftenreihe: | Routledge advances in management and business studies
82 |
| Schlagworte: | |
| Beschreibung: | Literaturangaben, Index |
| Beschreibung: | XIII, 195 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367786472 |
Internformat
MARC
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| 653 | 0 | |a Markenführung / (DE-627)091376270 / (DE-STW)19129-5 | |
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV047607351 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 624 |
| ctrlnum | (OCoLC)1263167465 (DE-599)BVBBV047607351 |
| dewey-full | 174/.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie Wirtschaftswissenschaften |
| discipline_str_mv | Philosophie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047607351 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:38:49Z |
| indexdate | 2024-07-10T09:16:02Z |
| institution | BVB |
| isbn | 9780367786472 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032992324 |
| oclc_num | 1263167465 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XIII, 195 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge advances in management and business studies |
| series2 | Routledge advances in management and business studies |
| spelling | Ethical branding and marketing cases and lessons edited by Hagai Gringarten and Raúl Fernández-Calienes London Routledge 2020 XIII, 195 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge advances in management and business studies 82 Literaturangaben, Index Marketing (DE-588)4037589-4 gnd rswk-swf Ethik (DE-588)4015602-3 gnd rswk-swf Marketing / (DE-627)091376297 / (DE-STW)12766-3 Markenführung / (DE-627)091376270 / (DE-STW)19129-5 Unternehmensethik / (DE-627)091396506 / (DE-STW)18116-5 Ethical branding Marketing (DE-588)4037589-4 s Ethik (DE-588)4015602-3 s DE-604 Gringarten, Hagai edt Fernández-Calienes, Raúl (DE-588)1158033265 edt Erscheint auch als Online-Ausgabe 978-0-429-44252-0 Routledge advances in management and business studies 82 (DE-604)BV011193797 82 |
| spellingShingle | Ethical branding and marketing cases and lessons Routledge advances in management and business studies Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4015602-3 |
| title | Ethical branding and marketing cases and lessons |
| title_auth | Ethical branding and marketing cases and lessons |
| title_exact_search | Ethical branding and marketing cases and lessons |
| title_exact_search_txtP | Ethical branding and marketing cases and lessons |
| title_full | Ethical branding and marketing cases and lessons edited by Hagai Gringarten and Raúl Fernández-Calienes |
| title_fullStr | Ethical branding and marketing cases and lessons edited by Hagai Gringarten and Raúl Fernández-Calienes |
| title_full_unstemmed | Ethical branding and marketing cases and lessons edited by Hagai Gringarten and Raúl Fernández-Calienes |
| title_short | Ethical branding and marketing |
| title_sort | ethical branding and marketing cases and lessons |
| title_sub | cases and lessons |
| topic | Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd |
| topic_facet | Marketing Ethik |
| volume_link | (DE-604)BV011193797 |
| work_keys_str_mv | AT gringartenhagai ethicalbrandingandmarketingcasesandlessons AT fernandezcalienesraul ethicalbrandingandmarketingcasesandlessons |