Strategic brand management and development: creating and marketing successful brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2021
|
| Schlagworte: | |
| Online-Zugang: | UBG01 HWR01 |
| Beschreibung: | 1 Online-Ressource (xxii, 344 Seiten) Illustrationen |
| ISBN: | 9781000298185 9780429322556 |
Internformat
MARC
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Datensatz im Suchindex
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| author | Lalaounis, Sotiris T. 1980- |
| author_GND | (DE-588)1153090597 |
| author_facet | Lalaounis, Sotiris T. 1980- |
| author_role | aut |
| author_sort | Lalaounis, Sotiris T. 1980- |
| author_variant | s t l st stl |
| building | Verbundindex |
| bvnumber | BV047602714 |
| collection | ZDB-30-PQE |
| ctrlnum | (ZDB-30-PQE)EBC6419797 (OCoLC)1286864428 (DE-599)BVBBV047602714 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047602714 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T18:37:13Z |
| indexdate | 2024-07-10T09:15:55Z |
| institution | BVB |
| isbn | 9781000298185 9780429322556 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032987793 |
| oclc_num | 1286864428 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-2070s |
| owner_facet | DE-473 DE-BY-UBG DE-2070s |
| physical | 1 Online-Ressource (xxii, 344 Seiten) Illustrationen |
| psigel | ZDB-30-PQE ZDB-30-PQE UBG_PDA_PQE_Kauf ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
| record_format | marc |
| spelling | Lalaounis, Sotiris T. 1980- Verfasser (DE-588)1153090597 aut Strategic brand management and development creating and marketing successful brands Sotiris T. Lalaounis London ; New York Routledge 2021 1 Online-Ressource (xxii, 344 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Branding (Marketing) Brand name products / Management Product management BUSINESS & ECONOMICS / Marketing / General ; bisacsh Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-33874-9 Erscheint auch als Druck-Ausgabe, Paperback 978-0-367-33875-6 |
| spellingShingle | Lalaounis, Sotiris T. 1980- Strategic brand management and development creating and marketing successful brands Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4144679-3 |
| title | Strategic brand management and development creating and marketing successful brands |
| title_auth | Strategic brand management and development creating and marketing successful brands |
| title_exact_search | Strategic brand management and development creating and marketing successful brands |
| title_exact_search_txtP | Strategic brand management and development creating and marketing successful brands |
| title_full | Strategic brand management and development creating and marketing successful brands Sotiris T. Lalaounis |
| title_fullStr | Strategic brand management and development creating and marketing successful brands Sotiris T. Lalaounis |
| title_full_unstemmed | Strategic brand management and development creating and marketing successful brands Sotiris T. Lalaounis |
| title_short | Strategic brand management and development |
| title_sort | strategic brand management and development creating and marketing successful brands |
| title_sub | creating and marketing successful brands |
| topic | Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenartikel Markenpolitik |
| work_keys_str_mv | AT lalaounissotirist strategicbrandmanagementanddevelopmentcreatingandmarketingsuccessfulbrands |