MKTG 8: principles of marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mason, Ohio ; Andover
South-Western
2014
|
| Ausgabe: | Student ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 420 Seiten, 20 Seiten Illustrationen, Diagramme 28 cm |
| ISBN: | 9781285432625 |
Internformat
MARC
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| 035 | |a (OCoLC)935421097 | ||
| 035 | |a (DE-599)GBV785226729 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 082 | 0 | |a 658.8 |2 23 | |
| 100 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 245 | 1 | 0 | |a MKTG 8 |b principles of marketing |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel |
| 250 | |a Student ed | ||
| 264 | 1 | |a Mason, Ohio ; Andover |b South-Western |c 2014 | |
| 300 | |a XIII, 420 Seiten, 20 Seiten |b Illustrationen, Diagramme |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Pt. 1. The world of marketingAn overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- Pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- Pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price | |
| 653 | 0 | |a Marketing | |
| 700 | 1 | |a Hair, Joseph F. |d 1944- |e Sonstige |0 (DE-588)135615828 |4 oth | |
| 700 | 1 | |a McDaniel, Carl D. |d 1941- |e Sonstige |0 (DE-588)128647450 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032987137 | ||
Datensatz im Suchindex
| _version_ | 1804182963166904320 |
|---|---|
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| any_adam_object | |
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| author | Lamb, Charles W. 1944- |
| author_GND | (DE-588)137931328 (DE-588)135615828 (DE-588)128647450 |
| author_facet | Lamb, Charles W. 1944- |
| author_role | aut |
| author_sort | Lamb, Charles W. 1944- |
| author_variant | c w l cw cwl |
| building | Verbundindex |
| bvnumber | BV047602041 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| contents | Pt. 1. The world of marketingAn overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- Pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- Pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price |
| ctrlnum | (OCoLC)935421097 (DE-599)GBV785226729 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Student ed |
| format | Book |
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| id | DE-604.BV047602041 |
| illustrated | Illustrated |
| index_date | 2024-07-03T18:37:02Z |
| indexdate | 2024-07-10T09:15:54Z |
| institution | BVB |
| isbn | 9781285432625 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032987137 |
| oclc_num | 935421097 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XIII, 420 Seiten, 20 Seiten Illustrationen, Diagramme 28 cm |
| publishDate | 2014 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | South-Western |
| record_format | marc |
| spelling | Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut MKTG 8 principles of marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel Student ed Mason, Ohio ; Andover South-Western 2014 XIII, 420 Seiten, 20 Seiten Illustrationen, Diagramme 28 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Pt. 1. The world of marketingAn overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- Pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- Pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price Marketing Hair, Joseph F. 1944- Sonstige (DE-588)135615828 oth McDaniel, Carl D. 1941- Sonstige (DE-588)128647450 oth |
| spellingShingle | Lamb, Charles W. 1944- MKTG 8 principles of marketing Pt. 1. The world of marketingAn overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- Pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- Pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- Pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price |
| title | MKTG 8 principles of marketing |
| title_auth | MKTG 8 principles of marketing |
| title_exact_search | MKTG 8 principles of marketing |
| title_exact_search_txtP | MKTG 8 principles of marketing |
| title_full | MKTG 8 principles of marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel |
| title_fullStr | MKTG 8 principles of marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel |
| title_full_unstemmed | MKTG 8 principles of marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel |
| title_short | MKTG 8 |
| title_sort | mktg 8 principles of marketing |
| title_sub | principles of marketing |
| work_keys_str_mv | AT lambcharlesw mktg8principlesofmarketing AT hairjosephf mktg8principlesofmarketing AT mcdanielcarld mktg8principlesofmarketing |